How to create a digital product catalog that sells

In the digital era, having a digital product catalog is essential for entrepreneurs and online businesses looking to increase sales and improve the customer experience. This guide shows you how to create an attractive, functional, and optimized catalog to be easily found. 🎯

What is a digital product catalog and why is it key for your ecommerce? 💻📲

A digital catalog is an online version of your product catalog, accessible from any device. It is easy to update, share, and link with your store or networks, which boosts your sales, reduces costs, and improves your brand image. 💻✨

Advantages of having a digital catalog versus the physical catalog 🆚

• 24/7 Access: Your clients can consult it at any time from their mobile or computer.
  
  

• Easy distribution: Share the catalog via WhatsApp, email, or social media with one link.
  
  

• Enhance the customer experience: with high-quality images and detailed descriptions that help them decide.
  
  

• Global reach: Your catalog can reach clients anywhere in the world without additional costs.
  
  
  

Who should have a digital product catalog? 🤔

• Entrepreneurs who sell through social media or marketplaces. 
  
  

• Online stores that want to offer a more visual and organized experience. 
  
  

• B2B businesses that need to present their portfolio to clients and distributors. 

Step by step to create your digital product catalog 📝💡

1. Define the structure: categories, descriptions, and prices 💲

Organize your products into clear categories to facilitate navigation. Each product should include:

• Descriptive and attractive name
  
  

• Clear and persuasive description highlighting benefits or uses
  
  

• Updated price and conditions (promotions, discounts)
  
  

• Additional information like technical specifications or availability
  
  

2. Use professional quality images 📷✨

Photos of your products should be sharp, well-lit, and with a neutral background to make them stand out. Avoid blurry images or low resolution because they affect your brand's perception and reduce purchase intent.

3. Include clear, reliable, and persuasive information 🖋️

The text should be easy to read, with legible typography reflecting your brand's tone. Use relevant keywords for SEO like “digital catalog,” “online catalog,” and “digital product catalog” in titles and descriptions to improve search engine visibility.

4. Choose the ideal format 📚

• PDF: It is the most common format and easy to share and download. Ideal for businesses with tight budgets.
  
  

• Interactive online catalog (flipbook): Offers a digital magazine-like experience, with clickable animations and links. Platforms examples are Flipsnack or AnyFlip.
  
  

• HTML: For catalogs integrated directly into your website with advanced search and filtering functionalities.
  
  

5. Organize the content to facilitate navigation 🧭🔍

The design should be clean and consistent with your brand, using corporate colors and fonts. It should also ensure that the customer quickly finds what they are looking for.

• Canva: Professional and easily customizable templates. Ideal for those who do not have design skills. 🎨
  
  

• Flipsnack: Platform to create interactive catalogs with animations and links. 📖
  
  

• Shopify: If you have an online store, you can integrate and generate catalogs within their platform. 🛍️
  
  

• AnyFlip and Publuu: Tools to convert PDFs into attractive digital flipbooks. 📚
  
  

• WhatsApp Business: Create your catalog within the app to easily share it in chats and groups, facilitating communication and direct sales. 👉 If you want to learn how to create a catalog in WhatsApp step by step, you can check our complete guide here.

SEO Optimization in your digital catalog 🔍⚙️

To ensure your online catalog is found by more potential customers, follow these best practices:

• Use keywords in titles, descriptions, and ALT tags of images.

• Write original, useful content oriented to the user. 

• Compress images to improve the loading speed of the file or page. 

How to boost and distribute your digital catalog to sell more across all your channels  📲🛒

• Easy access from your website 💻
  Place a visible button or banner leading directly to your catalog (PDF, web, or flipbook) so your customers can consult it without complications.
  
  

• Promotion on social media 📱
  Share the catalog on Instagram, Facebook, and TikTok with clear calls to action. Use Instagram Shopping and Facebook Shop to showcase products and link to the catalog. On WhatsApp Business, create and share your catalog with links or QR codes.
  
  

• QR codes for offline and online 🔍
  Generate QR codes to print on packaging, flyers, or displays. You can also share it on networks and WhatsApp. This way, anyone can access just by scanning.

Examples of well-made digital catalogs 💡👌

🛍️ Spot Gifts (Brazil)
A visually impeccable magazine-type presentation, with products organized by category, interactive links, and well-maintained branding. Ideal for companies selling a wide variety of physical products.

💍 Emmelia Peru (Peru)
A Peruvian fashion brand using Google Drive to distribute its seasonal catalog. It displays its garments with quality photos, clear prices, and a simple yet effective structure. Very useful if you're looking for a quick and free solution.

🎂 Rabbit Bakery (Peru)
This artisanal pastry venture uses the WhatsApp Business catalog to showcase their cakes and personalized products with photos, descriptions, and prices. Perfect for closing quick sales through chat.

Your catalog as a sales tool 🎯📈

The digital catalog is today a cornerstone for any business looking to sell more and better. By designing it strategically, relying on suitable tools, and optimizing it for SEO and usability, you will be able to capture the attention of more customers and increase your conversions.

If you do not yet have your digital catalog, start creating yours today following this guide and discover how easy it is to boost your online presence and sales. 🚀💼

Frequently Asked Questions (FAQ) ❓💬

What advantages does a digital product catalog offer?
It allows for rapid updates, 24/7 access, better presentation with images and texts, and expands the business's reach.

What should a digital catalog include?
Quality photos, clear names, detailed descriptions, updated prices, and additional data like availability.

Do I need to know design to create a digital catalog?
It is not essential. Tools like Canva offer easy templates to create an attractive catalog without experience.

How do I share my digital catalog with clients?
Through direct links in your ecommerce, social media, email, or messaging apps like WhatsApp Business.

How often should I update the digital catalog?
Ideally whenever there are changes in prices, products, or promotions, to keep the information reliable.

Conclusion: your digital catalog is just the beginning 📲🚀

Now you know how to create a digital catalog that informs, engages, and sells. But what if it could also close sales for you, even while you sleep? At Yavendió! we combine artificial intelligence + WhatsApp + automation so your digital catalog not only looks good but also generates real sales 24/7.

📲 Our virtual seller handles inquiries, recommends products, and accompanies your clients until the purchase is completed, all from their favorite chat.

Ready to sell more effortlessly? Message us on WhatsApp and access a free demo. ✨