Chilean E-commerce Calendar: Commercial Dates 2025

Do you want to make the most of the opportunities offered by e-commerce in Chile? 🚀

In this article, we tell you which are the most important dates of 2025 for Chilean e-commerce and how you can take advantage of them to boost your sales. 

Additionally, at YaVendió!, we have prepared an E-commerce Calendar 2025 with all the commercial dates of Chile so you can strategically plan your campaigns.

Download your e-commerce 2025 calendar here and take with you the key dates you cannot miss! 

Calendar 2025: The most important commercial dates of Chile

January

January 1 to 15: New Year sales. 

It's the ideal time to clear inventory and attract customers with massive discounts. Promote planners, exercise equipment, and more products related to year-end goals. 

January 29: Chinese New Year

For Chileans who celebrate this date, offer products related to Chinese culture or carry out thematic campaigns on social media.

February

February 9: Super Bowl

Thousands of people in Chile tune in to this American football event and it's a great opportunity to sell sports-related products, televisions, and snacks. Don't forget to promote special packages for home events.

February 14: Valentine's Day. 

The day of love and friendship is excellent for selling flowers, chocolates, jewelry, and personalized experiences. Make your business stand out with quick deliveries and special packaging options for this date.

March

March 8: International Women's Day. 

Highlight products for the female audience, from cosmetics, fashion, technology to online courses. Focus your campaigns on showing your brand's commitment to female empowerment.

March 15 to 21: Autumn collection launch

If you're in the fashion sector, prepare in advance for the launch of your Autumn collections. Build anticipation with teasers and exclusive promotions.

April

April 20: Easter

Easter Resurrection or Easter Sunday is ideal for selling products such as chocolates, toys, sweets, and themed decorations. You can also offer family packages for this date.

April 23: Book Day

35% of Chileans prefer to buy books online. If you sell books or related products, take advantage of this to create reading campaigns and promote books, eBooks, and accessories for book lovers. 

May

May 11: Mother's Day 

Offer gifts for mothers such as perfumes, jewelry, personalized experiences, and personalize your campaigns with emotional messages.

May 24: Completo Day

A great day for Chilean e-commerce if you know how to use it to your advantage. You can leverage this national celebration with discounts on ingredients to prepare Completos at home or create content around this beloved Chilean snack to connect with your audience.

May 26 to 28: Cyber Day*

The most important dates for Chilean e-commerce. Prepare your campaigns months in advance, offer exclusive discounts, and optimize your website for a smooth shopping experience.

June

June 15: Father's Day. 

Similar to Mother's Day, this is an opportunity to highlight a wide variety of products. Depending on the father's profile, your brand can promote gifts in technology, clothing, tools, etc.

June 28: International LGBT Pride Day

If your business promotes inclusion, demonstrate your support with special campaigns and products related to diversity.

July

July 15 to 19: Winter collection launch. 

For businesses in the fashion sector, these July dates are perfect for presenting seasonal clothing, accessories, and footwear. How about exclusive campaigns for your most loyal customers?

August

August 10: Children's Day. 

Ideal for promotions in toys and children's products. On Children's Day, toys, children's clothing, and family experiences cannot be missed. 

August 29: Gamer Day

Promote consoles, video games, accessories, and related products. Consider collaborations with industry influencers.

September

September 18 and 19: National Holidays. 

Attract buyers with themed promotions in food, decoration, and traditional accessories. Highlight Chilean products and carry out campaigns that celebrate national identity.

September 21: Start of Spring

Ideal for promotions in gardening, spring fashion, and décor. Offer exclusive discounts to celebrate the change of season.

September 21: Cosmetologist Day

Promote beauty products, skincare, and specialized courses.

October

September 30 to October 2: Cyber Day in Chile*

Second Cyber Day of the year. Take advantage of this new opportunity to boost online sales with special discounts. 

October 31: Halloween

Key date for thematic products like costumes, décor, and sweets. Offer attractive content on social media.

November

November 28: Black Friday*

One of the most important days for e-commerce, marking the start of the holiday shopping season. Take advantage of it by offering aggressive discounts and flash promotions.

December

December 25: Christmas. 

The peak moment of the year for commerce. Offer a wide variety of gifts and create campaigns with a festive atmosphere. Prepare early promotions and ensure fast delivery service.

December 31: New Year

End the year with special promotions on products to celebrate and create campaigns with a message of hope for the new year.

(*) Dates subject to change by the CCE (E-commerce Committee)

(*) Dates subject to variation