The Good Weekend: The 10 Best Digital Strategies for Your Business

El Buen Fin is one of the most important commercial dates of the year in Mexico, and even though it's full of big brands and million-dollar promotions, that doesn't mean small and medium businesses have to stay behind. 

In fact, at YaVendió, we have seen how with creativity and a good dose of strategy, online businesses can stand out among the crowd during these dates.

That's why today I share the best 10 digital strategies for El Buen Fin that we have identified so you can make the most of this season.

You'll love them!

1. Collaborate with local brands 💡

Instead of competing only against giants, join forces with other local entrepreneurs and create special themed packages. 

For example:

• If you sell artisan coffee, collaborate with a local bakery to offer an “express breakfast kit.”

• A natural beauty store can team up with a tea brand to create a “relaxation kit.”

Why does it work?

These collaborations help you reach new audiences, save time and money investment because your brand appears in shared content and positions you as a business open to alliances in the entrepreneurial community.

How to implement this strategy for El Buen Fin:

1. Find allies: Join WhatsApp groups of entrepreneurs, Facebook communities or local networks.

2. Define the theme of the package: It depends on your products and those of your ally, some examples might be “Self-care Kit,” “Home Cinema” or “El Buen Fin Pack.”

3. Promote together: Post on your social networks, stories, and even in emails.

2. Use an AI Assistant to Automate Your Sales 🤖

An AI agent on your website (or even WhatsApp!) answers frequent queries about your products and guides the customer through the purchase process automatically and 24/7.

Can you imagine what this means during high online contact dates like El Buen Fin? You would have all incoming messages attended to and sales closed - without stress! 

Why does an AI agent work for El Buen Fin?

At YaVendió, our AI agents specialized in e-commerce brands are effective because they offer:

• Immediate attention: Users prefer quick responses.

• Efficient automation: Reduces operational costs and improves experience.

• Higher conversion: Guides the customer in their buying decision which increases the probability of closing the sale.

And this last point is a strong point for our clients, who even achieve up to +35% in sales in the first month. But, without a doubt, the best part is the time they recover to grow their businesses.

3. Do Flash Sales on Instagram Stories 🕒

 Play with FOMO!

Flash sales are a powerful tool to create urgency on dates like El Buen Fin. And an excellent way to use them is on Instagram or Facebook Stories, where your followers spend a lot of time.

You can announce a limited offer of 2 to 4 hours, using stickers like “Countdown.”

For example:

• “Only until 8 PM! Get this skincare set for $399 (before $650)” 

To build anticipation, announce in advance the exact time of your flash sale.

4. Offer Flexible Payment Options 💳

A common mistake is thinking all your customers have access to a credit card. In many Latam countries, digital wallets and various online and in-person payment options have gained popularity in recent years.

Some ideas:

• Cash payment at OXXO (Mexico)

• PayPal

• Interest-free installments

Highlight these options on your checkout page, social networks and/or emails with a message like: “No card needed! Pay at OXXO or in 3 interest-free installments.” 

5. Personalized WhatsApp Messages 📲

WhatsApp is a powerful tool for interacting with your customers. With automated or personalized messages, you can send recommendations based on their preferences or purchase history.

For example:

• “Hello Ana, we saw you previously bought our body oil… Did you know we have a special kit with soap and facial cream for just $299?” 

6. Launch Virtual Experiences ✨

Sell while you entertain! 

An original and well-received idea is to organize a virtual event related to your products during El Buen Fin. 

It could be:

• A makeup workshop if you sell cosmetics

• A quick cooking class if you sell gourmet ingredients

• A live on how to put together outfits if you are in fashion

During the event, you offer exclusive discounts to those who participate.

For example:

• “Join our live skincare workshop and get an extra 20% off everything you use during the routine!”

7. Do Live Shopping with Influencers 🎥

How about boosting your digital presence with live broadcasts alongside influencers? These don't need millions of followers; micro-influencers with 1k to 10k followers typically have high levels of engagement and trust.

During the live:

• Showcase your products

• Offer exclusive discounts

• Interact in real time with the audience

The best platforms for this are Instagram Live or TikTok Live.

How to implement this El Buen Fin strategy:

1. Select a relevant influencer from your niche and compatible with your brand's values.

2. Define the structure of the live, such as which products to display, when to give discounts, how to answer questions.

3. Promote in advance of the live in posts, stories, and even emails to notify the date and time.

4. Offer an exclusive coupon only while the live lasts, like “CODE BUENFINLIVE for 20% OFF.”

Additionally, if you record it, you can turn it into reusable content for your networks or even upload it to YouTube.

8. Countdown on Your Website ⏰

Add a visual countdown of the time remaining on your home page or featured product pages. This helps communicate clearly how much time is left to take advantage of your El Buen Fin offers.

Accompany your counter with text like this:

• “Only 3 hours left for the exclusive El Buen Fin discounts to end” 

9. Optimize Your Store for Mobile 📱

In Mexico, more than 70% of online purchases are made from mobile devices, so it is essential to make sure your store is fully responsive. Don't fall behind.

Check:

• Fast loading speed

• Large, easy-to-tap buttons

• Simplified checkout process

• Clear and legible images

I recommend using tools like Google PageSpeed Insights or GTmetrix to measure the mobile performance of your site.

10. Recover Interested Customers with Retargeting 🎯

This strategy is about showing personalized ads to users who visited your site but didn't purchase, offering discounts tailored to what they viewed.

I'll explain with this example: 

Imagine you sell handmade shoes. A user visits your store, sees leather shoes but doesn't buy.

With Facebook Pixel, you create an audience of "Shoe page visitors" and can show them an ad with those shoes and the text: "Your favorite shoes are still available. Want a 10% OFF to complete your purchase?"

How to implement this El Buen Fin strategy:

1. Set up the Facebook/Instagram Pixel (Meta Pixel)

This code allows tracking of users who visit your page, which is key for smart remarketing.

👉 Access your Meta Business Manager and create a new Pixel from: Event Manager → Connect data → Facebook Pixel

2. Implement the Pixel on your website or virtual store

If you use Shopify, you can install the Pixel directly from the admin panel: Online Store → Preferences → Facebook Pixel

If you have a custom site, paste the Pixel code into the header of all your pages (just before the </head> tag).

3. Define key events (product viewing, cart, checkout)

Now set up important events like ViewContent (product view), AddToCart (add to cart), InitiateCheckout (start checkout), or Purchase (completed sale)

4. Create your ads

Design ads that showcase the product or category of products you want to promote with a persuasive message like:

• “Your favorite product is still waiting for you 🛍️. Complete your purchase and get an additional 10% OFF.” 

• “Your special El Buen Fin discount expires in 24 hours 🕒.”

6. Set up a campaign in Meta Ads Manager 

Enter your Ads Manager on Facebook and create your campaign with the goal of Conversions to recover customers who have already shown interest.

If it's your first time creating advertising on Meta, Sebastián González from YaVendió shows you how to set up Meta Ads campaigns in this tutorial:

Some recommendations:

• Create custom audiences based on recent actions, like abandoned cart (last 3 to 7 days) or viewed products (last 7 to 14 days). These are created within Audience Manager → Custom Audiences → Website Traffic

• Start with a moderate daily budget, between $300 and $500 MXN, and adjust according to results

• If you're promoting several products, use the carousel format for a better visual experience and greater engagement.

In summary: What digital strategies to use to sell more on El Buen Fin?

1. Create collaborative packages with other entrepreneurs

2. Schedule flash sales in your stories

3. Do a live shopping with a local influencer

4. Integrate a countdown on your site

5. Organize a thematic virtual experience

6. Offer local and accessible payment methods

7. Ensure your store is optimized for mobile

8. Use a virtual seller with AI to automate queries and sales

9. Send personalized WhatsApp messages

10. Implement smart retargeting to recover indecisive customers

And there you have it: 10 ideas for creative and effective strategies for this Buen Fin. Which will you try first? 🤩