The Opportunities Offered by Artificial Intelligence in Conversational Commerce via WhatsApp

In the digital era, commerce through messaging platforms like WhatsApp has become essential. The tools for managing sales through this platform vary from simple chatbots to integrated CRM systems. These tools allow for automated responses, organizing customer chats, and sometimes even processing payments directly from the conversation. But how effective are they?

The speed in responding to potential customers, organizing chats, and the ability to track contact with customers are just some of the advantages. Moreover, they increase the productivity of sales teams, but these technologies are not without limitations.

Traditional tools often rely on predefined scripts, which limits their ability to respond to complex or unexpected queries. Furthermore, the lack of contextual understanding can lead to irrelevant or inaccurate responses, harming the customer relationship.

In fact, a study conducted by PlayGroup for Peru already showed this trend: 40% of respondents reported encountering a technical problem when communicating with a chatbot. And this is where artificial intelligence comes into play, making a significant difference.

Unlike conventional tools, a virtual seller can understand and process natural language, learning from previous interactions to offer more accurate and personalized responses. It can also handle complex queries, provide recommendations based on customer behavior, and, most importantly, continuously learn and adapt.

All these features not only enhance the customer experience but also free sales teams to focus on more strategic and supervisory tasks, thus boosting efficiency and effectiveness throughout the entire sales process.

In summary, although traditional tools for managing sales through WhatsApp offer certain benefits, their limitations are clear. An artificial intelligence-based virtual seller provides a more robust, dynamic, and adaptive solution, aligned with the demands and speed of the current market.

YaVendió is the partner your business needs to embrace the future of sales. Its platform specializes in enhancing communication with your customers, integrating artificial intelligence effectively. With YaVendió, you not only meet the expectations of the digital market but exceed them, ensuring that every customer interaction is valuable and every sales opportunity is maximized.