Leadsales vs Mercately vs YaVendió!

WhatsApp is no longer just a messaging app: it's the most used sales channel in LATAM. From the family business on the corner to chains serving thousands of customers a day, everyone relies on it to answer questions, showcase digital catalogs, close sales, and provide after-sales support.

But here arises the big question: which platform to choose to sell via WhatsApp more efficiently, without drowning in chats or missing opportunities? 🤔

In this article, I will compare three of the most popular solutions in the region: YaVendió!, Leadsales, and Mercately. I’ll show you how they differ in automation, lead management, scalability, and the use of artificial intelligence. And most importantly: in which cases each one can be the best ally for your business in 2025. 🚀

AI as a turning point in WhatsApp

For a long time, tools for WhatsApp were limited to basic chatbots: they could respond to hours, locations, or FAQs, but nothing more.

Today the situation is different. Conversational AI not only responds, it also understands the context, recommends products from your digital catalog, personalizes offers, and even allows payments to be closed within the chat without friction. ✨

That is the great difference between a CRM that simply organizes leads and an intelligent virtual assistant that truly sells for you. This evolution marks who manages to scale and who gets stuck responding manually to hundreds of chats every day. 🚀

Challenges businesses face on WhatsApp

Before comparing platforms, it is key to be clear about what problems businesses seek to solve when using WhatsApp to sell. It’s not just about responding to messages: we’re talking about processes that determine whether a team can grow or remains limited.

✅ Respond faster without losing personalization.
✅ Have a unified WhatsApp inbox that centralizes all messages.
✅ Have clear lead management, without duplicates.
✅ Achieve that automation relieves the operational burden, instead of complicating it.
✅ And, above all, scale without hiring more staff, by leveraging AI.

With these points on the table, let's move on to reviewing what each platform offers. 🚀

What we will see from each platform

Each tool has a different focus: some prioritize chat organization, others the campaigns, and a few bet on automation with AI. In the following sections, I will review how each option presents itself, what its strengths are, what limitations to pay attention to, and what type of business can make the best use of it.

YaVendió!: the AI assistant that sells while you sleep

The proposition of YaVendió! stands out because it is not a traditional CRM nor just a campaign manager. It is a WhatsApp virtual assistant with AI that understands, recommends, and sells in real-time.

The most powerful thing is that it combines digital catalogs, in-chat payments, and recommendation logic in a single conversation. While other platforms focus on organizing or pushing campaigns, here the AI turns chats into sales.

Strengths of YaVendió!
✔️ Automates up to 80% of inquiries without losing naturalness.
✔️ The AI learns from each interaction and improves recommendations.
✔️ Scales sales without increasing your team, maintaining 24/7 attention.

Keep in mind
❌ Requires an initial setup to take full advantage.
❌ It may be too advanced if you're only looking for a basic CRM.

For me, it is the most complete option if what you are looking for is scale and automatic sales. 🚀

Leadsales: order and discipline in the funnel

Leadsales is designed for commercial teams that already handle the logic of a CRM and want to bring that structure to WhatsApp. Its proposal is clear: organize leads in funnels, assign conversations, and move contacts from one stage to another with order and follow-up.

Strengths of Leadsales
✔️ Provides structure and control, ideal if you have a team attending many chats.
✔️ Visual funnels make it easy to identify at which stage opportunities are lost.

Keep in mind
❌ Its level of automation on WhatsApp is limited.
❌ It does not include native conversational AI, so it falls short for those looking for automatic sales.

In summary, if what you need most is order in your pipeline and process control rather than advanced automation, Leadsales can be a practical option.

Mercately: digital catalog and massive campaigns

The approach of Mercately is not in the funnel, but in multichannel and the ability to send campaigns along with digital catalogs. It is especially useful if you handle a large inventory and need to display it in an organized way to many customers at the same time.

Strengths of Mercately
✔️ Ideal for businesses that frequently promote and send catalogs on WhatsApp.
✔️ Its unified inbox allows attending WhatsApp, Facebook, and Instagram in one place.

Keep in mind
❌ Automation depends on templates, not intelligent agents.
❌ The focus is on mass campaigns, not personalized one-on-one interactions.

If your strategy is more based on reach and volume than deep personalization, Mercately fulfills its function well.

YaVendió! vs Leadsales vs Mercately: Comparative Table

Ultimately, it's not just about comparing features but about understanding which problem you want to solve first.

Which is the best option for your business on WhatsApp?

If your priority is to maintain order in the pipeline and not lose any lead, Leadsales fulfills that function well.

If you are looking for massive reach and to showcase catalogs on a large scale, Mercately fits better.

But if your goal is to automate, personalize, and scale sales smoothly, the most complete option is YaVendió!.

The truth is that in LATAM, it's no longer enough to respond quickly. Today the difference lies in who can turn conversations into sales without friction, and that is only achieved with an AI assistant.

Conclusion

The comparison is not only about functionalities, but about different visions on how to sell on WhatsApp.

• Leadsales organizes and gives control to teams that need structure.
  
  

• Mercately boosts massive campaigns and catalogs for those prioritizing reach.
  
  

• YaVendió! turns conversations into sales thanks to conversational AI, scaling without the need for more staff.

In the Latin American market, where speed and personalization make the difference, the real advantage is in transforming each chat into a sales opportunity. That's what distinguishes a simple CRM from a virtual assistant with AI, because it can act as your best digital salesperson, available 24/7 and designed to scale without hindering your growth.