What is TikTok Business and how to leverage it for your business

Do you still think that TikTok is just about dancing? Wrong. Today it is one of the platforms that most boosts sales in LATAM. Brands already using TikTok Business not only achieve massive reach: they are measuring conversions, optimizing campaigns with AI, and selling directly within the app.

If your business is still using TikTok as a personal account, you're missing out on the real potential. Here I show you what TikTok Business is, how it works, what tools make it different, and how to use it to turn followers into real customers.

What is TikTok Business?

TikTok Business is the official solution of the social network designed specifically for companies. Unlike a personal account, it allows access to advanced analytics, advertising and content management tools, designed for brands to grow professionally on the platform.

Difference between a personal account and a business account

👉 Conclusion: if you want to sell, you need TikTok Business.

🚀 Key advantages and features of TikTok Business

TikTok Business is not just an account change: it's a complete ecosystem that gives you access to advanced data, professional segmentation, and tools designed to sell more. These are its main advantages and how they translate into concrete features:

• Advanced metrics: real-time data on reach, interactions, clicks, and conversions for better decision-making.

• Detailed segmentation: filters by age, location, interests, and behavior that allow you to reach your ideal customer precisely.

• Commercial music library: access to royalty-free tracks for brand campaigns without worrying about licenses.

• Integration with business tools: from CRM to ecommerce, everything connected in one ecosystem.

🔑 Tools that make it possible

1. Business Center:  centralizes accounts, catalogs, tracking pixels, and collaborators. Ideal for agencies or businesses with multiple brands.

2. TikTok Ads Manager:  create segmented campaigns, define objectives (reach, traffic, conversions, sales), and control budgets precisely.

3. Creative Center:  discover successful ads, trending audios, and creative resources to inspire and improve your results.

4. TikTok Shop:  turn your profile into an ecommerce within the app. In LATAM it already expands and allows brands and creators to sell without the user leaving TikTok.

👉 You can delve deeper into this topic in the guide on live sales on TikTok.

How to use TikTok Business step by step

Before launching your first campaign on TikTok Business, it's crucial to set up your account correctly and lay the groundwork. A common mistake many entrepreneurs make is jumping straight to ads without optimizing the profile, pixel, or catalog. With these steps, you'll have a clear route to start in an orderly manner with measurable results.

1) Change your account

• Path in the app: Profile → Three lines (☰) → Settings and privacy → Account → Switch to business account.

• Choose the category that best represents your business.

2) Set up your business profile

• Complete your bio with a clear brand message.

• Connect your website and main networks.

• If you're going to use TikTok Shop, link your product catalog.

3) Create your Business Center and Ads Manager

• Go to https://getstarted.tiktok.com/ and click the “Get Started” button.

• Create your TikTok Ads Manager or advertising account with your TikTok account or business email. From there you can set up your advertising campaigns.

• Once the account is created, look for the Business Center or Business Center option in the left menu. Click on the 3 lines to unfold it. 

• Enter your business data and that's it. From this platform you can manage your accounts, catalogs, pixels, and collaborators.

5) Set clear objectives

• Decide if your initial goal is reach, leads, or sales.

• Avoid trying to do everything at the start: each goal requires a different strategy.

6) Launch your first campaigns

• Start by trying different formats (short videos, carousels, dynamic ads).

• Set a moderate daily budget and measure results from Ads Manager.

7) Get inspired with the Creative Center

• Review ads that work in your niche.

• Adjust your content to what is trending, but always maintain your brand's voice.

How to use artificial intelligence for your campaigns in TikTok Business

AI has become a key ally for those managing TikTok Business. It not only speeds up tasks, it also allows for better marketing decisions with real-time data.

1. Automate segmentation and similar audiences
   AI models analyze user data to create lookalike audiences, optimizing segmentation without manual intervention.
   ▶️ Recommended tools: Perplexity AI for quickly researching trends and consumer behaviors, and ChatGPT for creating audience profiles and simulating buyer personas that you can then use in TikTok Ads Manager.

2. Predicting results with historical data
   AI identifies patterns from past campaigns to anticipate which ads will perform better and thus invest more safely.
   ▶️ Recommended tools: TikTok Creative Center to see which ads and audios work best in your category, and Claude AI to analyze campaign data and generate predictive insights in natural language.

3. Real-time campaign and budget optimization
   Smart algorithms adjust bids, formats, and frequency to automatically maximize ROI.
   ▶️ Recommended tools: Google Looker Studio for creating interactive dashboards that integrate TikTok metrics and help you make quick decisions, in addition to the native automated rules of TikTok Ads Manager.

4. AI-supported creativity and A/B testing
   There are tools that create variations of ads (text, images, or videos) and run A/B tests to find the best version in less time.
   ▶️ Recommended tools: CapCut for video editing with optimized templates for the platform, Canva AI for texts, images, and vertical formats ready for TikTok Ads, and Runway for generating and editing videos with AI.

🌟 And after TikTok Business? Your best ally is YaVendió!

A good strategy in TikTok Business will make your videos generate more interactions, clicks, and customer messages on WhatsApp. The challenge starts there: responding quickly, following up and not letting sales escape.

With YaVendió!, that problem disappears. Our AI sales agent responds immediately, qualifies leads and closes sales automatically, while you focus on growing your business.

Today, AI sales agents are not a luxury for large corporations: they are a necessity to compete and scale in LATAM. And the best part: you don't need to be a tech expert. The platform makes it simple, accessible, and focused on results.

👉 Schedule a free demo and discover how to turn your messages into sales.

Conclusion: start using TikTok Business for your business

TikTok Business is not just a “pro” account. It's the gateway to millions of active customers. It offers you advanced data, management tools, and even an integrated store within the app.

The difference lies in how you use it: if you take advantage of its features, set clear objectives, and apply artificial intelligence to optimize your campaigns, TikTok can be much more than a branding channel: it can be a real source of sales and growth for your business.

Frequently Asked Questions about TikTok Business

1. Is TikTok Business free?
   Yes, creating a business account is free. The investment comes from advertising campaigns.

2. How does TikTok Ads differ from TikTok Business?
   TikTok Ads is the ad manager, while TikTok Business is the complete ecosystem (includes Ads Manager, Shop, Business Center, Creative Center).

3. Can I switch back to a personal account after creating a business one?
   Yes, you can switch back to a personal account from Settings at any time.

4. Does TikTok Business work the same in all LATAM countries?The main functions are available throughout the region, although TikTok Shop is still expanding progressively depending on the country.