What is TikTok Creator Search Insights and how to leverage it for your business

Until a few years ago, when I opened TikTok, I used it like many: to watch dances and videos that made me waste time. Today I use it to learn, discover products, and even solve everyday doubts. And like me, millions of people do it every day.

That's why, if you have a business or create content, you should know that TikTok is no longer just for entertainment. It's a channel to be present right when someone is looking for what I offer.

This is where Creator Search Insights comes in, a free tool that shows what topics users are searching for and how I can connect with them through my content.

In this article, I tell you how it works, how I use it, and how you too can take advantage of it to position your brand in the most visual search engine of the moment.

Because yes: creating data-driven content can make the difference between appearing or disappearing. 🚀

What is TikTok Creator Search Insights? 🔍

TikTok Creator Search Insights is a free tool within TikTok that allows us to see what keywords users are searching for, classified by topics, industries, and popularity levels.

Unlike other platforms, TikTok not only shows search data: it also reveals the type of content that is working with those searches. This allows us to align what we publish with what the audience really wants to see.

How is it different from other TikTok tools? ⚙️

While tools like the Creative Center show which ads work well, or TikTok Analytics gives us data about our content, Creator Search Insights tells us about the user's search behavior.

That is, it shows us what people want to see before they click on a video. This makes it a key tool for applying TikTok SEO practically.

How does this tool benefit your business? 📈

✔️ Detects real opportunities: It's not what we think works, it's what people are already searching for.

✔️ Helps improve our SEO on TikTok: By using popular keywords in titles, captions, descriptions, and hashtags, we increase organic reach.

✔️ Boosts more strategic content: We no longer improvise. We plan according to current trends.

How to access and use TikTok Creator Search Insights step by step 🧭

1. Enter the app and type “Creator Search Insights” in the search bar

In the results you will see the tool's logo, next to it you'll find the “View” button, where you must enter.

2. First explore the Suggested tab 

The first option that will appear by default is “All”. There you will find the topics that are being most searched by users. You can enter each topic and analyze it in more detail. I recommend choosing the topics that have had the greatest increase in searches.

3. Analyze the data of each topic

By entering a topic, you can filter information by country or region and date interval. When you have the filters ready, you can analyze how the topic's search popularity has evolved. You also have the option to analyze the audience that performed the search under the “View demographic details” option.

4. Continue analyzing the data by scrolling down

Further down the screen for each topic, you can find related videos to inspire you on how to use that topic to create your own videos. Finally, you will find more related topics that are popular.

5. Analyze the content gaps

Returning to the “Suggested” screen, you can select the “Content Gaps” option. Here you will find topics that users are searching for and that still don't have videos on them on the platform.

6. Know what your followers are searching for

If you already have more than 1,000 followers, you can also check the searches your own followers are making. If you want your community to be more active in your videos, this data is very important.

7. Take advantage of the information in “Trends”

On the main screen of the topic, you can also choose the “Trends” tab. What's interesting about this section is that you can select trends by category: fashion, comedy, sports, and others.

How to use Creator Search Insights to create content that works: 🏷️

Knowing what people are looking for is just the first step. The real difference lies in how you apply that information to generate relevant content that connects with your audience and positions itself on the platform. Here are some practical strategies:

🔹 Find trending topics and create series of content around popular keywords like “healthy lunchbox ideas” or “office outfits 2025.” Series maintain interest, increase viewing time, and strengthen your authority in the topic.

🔹 Take advantage of content gaps detected by the tool: topics heavily searched on TikTok with few available videos are ideal for positioning yourself before others.

🔹 Get inspired by successful videos without copying. Observe what formats, structures, or angles the best-positioned creators use and adapt that approach to your style, industry, and audience.

🔹 Adapt trends to your niche, combining what's gaining popularity with storytelling, humor, or real cases related to your brand or business.

🔹 Include the keyword in the first seconds of the video, both in text on screen and in voice-over and description.

🔹 If you edit your videos and add the text outside of TikTok, remember that the platform will not be able to read it or index it. Use the text tools within the app so that your content truly benefits from SEO potential.

Complement with other TikTok tools for businesses 🧰

Creator Search Insights is part of an ecosystem. Here's how to combine it with other tools:

Conclusion: Creating with data is better than creating with assumptions 🎯

TikTok Creator Search Insights allows us to stop guessing and start creating based on what our audience is already searching for. If we want our videos to reach further, engage faster, and generate results, this tool is an essential ally.

The best part: it is free, within the app, and updates every day with real information. Whether we are just starting on TikTok or already have a community, knowing the current searches can completely change our strategy.

📲 What's next after successful content? Transform your visibility into results with Yavendió!

Creating data-driven content is the first big step. The next is turning that visibility into interactions, prospects, and real sales.

At Yavendió! we help businesses like yours transform organic reach into tangible results, with personalized strategies, automation, and tools that drive every stage of the customer journey.

If you are already capturing attention on TikTok, it's time to drive that audience to action. Ready for the next level? 

🤖 Speak to YaVendiosita, our own AI agent via WhatsApp and receive a free demo.