How to Create Your Sales Pitch on WhatsApp (+ Expert Tips)

Turn your conversations into new clients with an effective sales pitch on WhatsApp ⚡

If this messaging app is one of your main sales channels, you probably came here looking for how to create a sales pitch that doesn’t sound intrusive, keeps the client interested, and ends in a conversion.   

That’s exactly what we’ll answer along with expert recommendations from Sebastián González, Chief Revenue Officer (CRO) at YaVendió!, a service specialized in WhatsApp sales. 

Today we will see: 

• The ideal structure for your WhatsApp sales pitch

• 3 strategies to improve the effectiveness of your pitch

• The 5 most common mistakes you should avoid

Keep reading to learn how to craft a winning pitch!

Ideal Structure of a WhatsApp Sales Pitch

Let's explore how to build an effective WhatsApp pitch that captures the attention of potential clients, builds trust, and turns your interactions into sales. These are the elements that cannot be missing from your sales pitch:

Personalized Greeting

Nobody wants to receive a generic message. Personalize that first contact with your client’s name and precise information about their issue. 

You might be interested in: 11 examples of welcome messages for your WhatsApp 

Generate Interest from the Start 

Offer something that grabs their attention, such as advice, a personalized recommendation, or an exclusive offer. This helps show that your goal is to help, not just sell. You might use something like: "I can offer you a special discount for being a new client, is that of interest to you?"

Benefits Over Features 

Stop thinking of your products as a list of features and focus on how they solve your client’s life. Center on the benefits people are seeking when purchasing your product and communicate it. For instance: "With this product, you'll have more time for yourself and your loved ones" 

You can also read: 8 creative ways to offer your products on WhatsApp 

Handling Objections 

Objections are unavoidable in any sales process, but handling them is one of the most important parts of your WhatsApp sales pitch. 

Here are some recommendations: 

• Listen carefully and deeply understand your client's concern. 

• When responding, validate their objection empathetically with phrases such as: "It's completely normal to have questions about this" or "That's a completely valid concern, let me explain." 

• Then offer a clear and precise response that directly addresses the issue raised. For example: If they mention the price is too high, you can explain the benefits and the added value that justifies the investment.

On this point, Sebastián González from YaVendió! highlights:

• Stay calm and demonstrate empathy: It's critical not to rush things or apply too much pressure. Keep a friendly and respectful tone. 

Remember that if properly addressed, objections are a great opportunity to clear up client doubts, build trust, and increase your sales closing chances.

Call to Action

Ending with a call to action (CTA) is essential to turn a conversation into a sale.

For this, make it clear what the next step is that you expect from the client. For instance: “What address should we ship your order to?” or “How many units do you want of the product?”

Also, ensure to facilitate the action. That is, make the process to move forward simple and quick. You can use direct links, interactive buttons, or clear instructions. For example: “You just need to reply ‘Yes’ to confirm your order.”

Elevate Your Sales Pitch: 3 Proven Strategies

Do you remember the last time you bought something because you saw it on Instagram or TikTok? Purchasing decisions are also influenced by emotional and social factors. Let's review three strategies you can apply to your sales pitch to motivate your client to confirm their purchase. 

• Sense of Urgency 🕓: Time is a powerful factor in purchasing decisions. When you give your client the feeling that they need to act quickly, they're more likely to take immediate action. 

Use phrases like: "This offer ends today at 8 p.m." or "Take advantage of free shipping until tomorrow". The key is to create a sense that this opportunity won't be available forever.

• Feeling of Scarcity☝️: The idea that something is limited generates instant desire in clients. When they perceive that a product might run out, they feel the need to make a quick decision not to miss out. 

Mentioning "Only 3 units available" or "Few spots left for our exclusive workshop" works perfectly.

• Social Proof💯: Few people like to be the first to try something, but everyone trusts what's been validated by others. Therefore, include testimonials, figures, or examples of happy clients to reinforce confidence in your product or service. 

For example, you might say: "Over 500 people have already transformed their business with our tools" or share a real experience: "Ana, one of our clients, says: ‘This product completely changed my routine, and I couldn’t be happier!'”. Showing others already trust you is a great motivator for new clients.

The 5 Most Common Mistakes (To Avoid) When Messaging Your Client on WhatsApp

Sometimes, without realizing it, we make mistakes in our WhatsApp sales pitch that can lead a client to lose interest or trust. But don't worry, here I explain the most common mistakes so you can avoid them and reach that sale! Take note! 

You might be interested in: Quick Guide to Sell on WhatsApp

1. Not Knowing the Client’s Problem

Do you know exactly who your ideal client is and what they need? If not, it’s a big mistake. Before sending any message, take the time to understand their issues and desires.

Think: “What type of client are they? Which stage of the process are they in? What are they looking for? How can I help them?” When you understand their need, you can tailor your speech and connect much better. It’s like reading their mind and making them feel that our product or service is just what they needed. 

2. Sending Very Long Messages

No one wants to read a novel on WhatsApp. If you send long texts, you risk your client ignoring them. Keep your messages brief, clear, and visually engaging. 

Also, make use of bold, italics, or emojis to highlight what’s important. For example: “Hello, [client’s name]! We have a special 20% discount 🛍️ just for today. Are you interested?”. This way, you grab their attention without overwhelming them.

3. Not Using Photos or Videos

A full-text message can be boring. Take advantage of an attractive photo of your product or a short video explaining its benefits to stand out. For instance, if you sell clothing, send an image of someone wearing it or a video showing how it looks in motion.

Remember: visual elements build trust and make your message much more interesting.

4. Not Including a Clear Call to Action

If you don’t tell the client what to do after reading your message, they’ll probably do nothing. Always include a call to action that is direct and simple. Don’t assume the client will know what to do; always guide them.

5. Ignoring the Client’s Responses

This is one of the most serious mistakes. If a client writes to you, respond quickly with a personalized message. Ignoring their responses or taking too long can leave a bad impression. Also, each message is an opportunity to move the sale forward. If they ask something specific, respond in detail and take the chance to add an extra: “Sure, the product is available in various colors. Would you like me to send photos for you to choose from?”.

Correcting these mistakes is easier than it seems and can make a big difference in your results. 

Beyond a Winning Sales Speech!

If you want your sales pitch to really shine, an AI-powered chatbot might be your best ally on WhatsApp.

Imagine having a virtual salesperson that chats with your clients, instantly answers their questions, and closes sales. While you focus on what you love most: growing your business! 

Get a free demo from YaVendió! today and discover how it can revolutionize your sales 🤖