What is TikTok Creator Search Insights and how to leverage it for your business

Until a few years ago, when I opened TikTok, I used it like many: to watch dances and videos that wasted my time. Today I use it to learn, discover products, and even solve everyday doubts. And like me, millions of people do it every day.

That's why, if you have a business or create content, you should know that TikTok is no longer just for entertainment. It is a channel to be present right when someone searches for what I offer.

This is where Creator Search Insights comes in, a free tool that shows what topics users are searching for and how I can connect with them through my content.

In this article, I'll tell you how it works, how I use it, and how you can also take advantage of it to position your brand in today's most visual search engine.

Because yes: creating data-driven content can make the difference between appearing or disappearing. 🚀

What is TikTok Creator Search Insights? 🔍

TikTok Creator Search Insights is a free tool within TikTok that allows us to see what keywords users are searching for, classified by topics, industries, and popularity levels.

Unlike other platforms, TikTok not only shows search data: it also reveals the type of content that is working with those searches. This allows us to align what we publish with what the audience really wants to see.

How is it different from other TikTok tools? ⚙️

While tools like the Creative Center show which ads work well, or TikTok Analytics gives us data about our content, Creator Search Insights tells us about user search behavior.

That is, it shows us what people want to see before they click on a video. This makes it a key tool for practically applying TikTok SEO.

How does this tool benefit your business? 📈

✔️ Detects real opportunities: It's not what we think works, it's what people are already searching for.

✔️ Helps improve our TikTok SEO: By using popular keywords in titles, captions, descriptions, and hashtags, we increase organic reach.

✔️ Boosts more strategic content: We no longer improvise. We plan according to current trends.

How to access and use TikTok Creator Search Insights step by step 🧭

1. Go into the app and type “Creator Search Insights” in the search bar

In the results, you will see the tool's logo, next to it you will find the “See” button, which you should enter.

2. First, explore the Suggested tab 

The first option that will appear by default is “All.” There you will find the topics that are being most searched by users. You can enter each topic and analyze it in more detail. I recommend choosing the topics that have had the greatest increase in searches.

3. Analyze the data for each topic

When entering a topic, you can filter the information by country or region and by date range. Once you have the filters ready, you can analyze how the topic's search popularity has evolved. You also have the option to analyze the audience that has performed the search in the “View demographic details” option.

4. Continue analyzing the data by scrolling down

Further down on each topic's screen, you will find related videos for inspiration on how to use that topic to create your own videos. Finally, you can find more related topics that are popular.

5. Analyze content gaps

Back on the “Suggested” screen, you can select the “Content Gaps” option. Here you will find topics that users are searching for and that still don't have videos about them on the platform.

6. Know what your followers are searching for

If you already have more than 1,000 followers, you can also check the searches being made by your own followers. If you want your community to be more active in your videos, this data is very important.

7. Take advantage of “Trends” information

On the main theme screen, you can also choose the “Trends” tab. The interesting thing about this section is that you can select trends by category: fashion, comedy, sports, and others.

How to use Creator Search Insights to create content that works: 🏷️

Knowing what people are searching for is just the first step. The real difference lies in how you apply that information to generate relevant content that connects with your audience and positions itself on the platform. Here are some practical strategies:

🔹 Find trending topics and create content series around popular keywords like “healthy lunchbox ideas” or “office outfits 2025.” Series maintain interest, increase watch time, and strengthen your authority on the topic.

🔹 Take advantage of content gaps detected by the tool: highly searched topics on TikTok with few videos available are ideal for positioning yourself before others.

🔹 Get inspired by successful videos without copying. See what formats, structures, or angles well-positioned creators use and adapt that approach to your style, niche, and audience.

🔹 Adapt trends to your niche, combining what's gaining popularity with storytelling, humor, or real cases related to your brand or business.

🔹 Include the keyword in the first few seconds of the video, both in on-screen text and in voice-over and description.

🔹 If you edit your videos and add text outside of TikTok, keep in mind that the platform will not be able to read or index it. Use the text tools within the app so your content truly takes advantage of SEO potential.

Complement with other TikTok tools for business 🧰

Creator Search Insights is part of an ecosystem. Here I show you how to combine it with other tools:

Conclusion: Creating with data is better than creating with assumptions 🎯

TikTok Creator Search Insights allows us to stop guessing and start creating based on what our audience is already searching for. If we want our videos to reach further, engage quicker, and generate results, this tool is an essential ally.

The best part: it's free, it's within the app, and it gets updated daily with real information. It doesn't matter if we are starting on TikTok or if we already have a community: knowing current searches can completely change our strategy.

📲 What comes after successful content? Transform your visibility into results with Yavendió!

Creating data-based content is the first big step. The next is to turn that visibility into interactions, prospects, and real sales.

At Yavendió! we help businesses like yours transform organic reach into tangible results, with personalized strategies, automation, and tools that drive every stage of the customer journey.

If you're already capturing attention on TikTok, it's time to take that audience to action. Are you ready for the next level? 

🤖 Talk to YaVendiosita, our own AI agent on WhatsApp, and receive a free demo.