Apr 2, 2025
Uruguay E-commerce Calendar: 2025 Commercial Dates
Download the free Uruguay e-commerce calendar with key dates to plan your campaigns and boost your sales.
YaVendió! Team
Take advantage of this year's opportunities to increase your online sales 🛍️
If you have an e-commerce or digital store, this article is for you. The YaVendió! team has gathered the most relevant dates for 2025 in digital commerce in Uruguay along with recommendations for each occasion. Ideal for launching the best offers and promotions of the year.
Additionally, you can download the Uruguay 2025 e-commerce calendar for free. A resource to help plan your upcoming marketing and sales campaigns with your team.
The most important dates in Uruguay's e-commerce
January
January 6: Three Kings' Day
Ideal for children's and family gifts. This is the first opportunity of the year to sell toys, clothing, and accessories from your e-commerce platform. Stand out by offering early promotions and fast shipping to ensure timely deliveries. Additionally, creating emotional campaigns highlighting family tradition can increase conversions.
February
February 12 and 13: Carnival
Promote products related to costumes, decorations, and festive accessories. Online stores can create themed collections and special deals for families and groups looking to enjoy this celebration. It is also an opportunity to highlight home entertainment products, such as board games or streaming.
February 14: Valentine's Day
Valentine's Day is perfect for boosting sales of romantic gifts like perfumes, chocolates, jewelry, and experiences for couples. E-commerce platforms can create content focused on unique and personalized gifts to capture the attention of indecisive buyers.
March
March 8: International Women's Day
This date is crucial for promoting products aimed at women, such as fashion, beauty, technology, and inspiring books. Celebrate female empowerment and offer educational content on gender equality to strengthen your connection with your audience.
April
April 13 to 20: Holy Week
A great time to sell products related to gastronomy, tourism, and home entertainment. You can offer kits to prepare traditional recipes or promotions on household items. It is also an excellent opportunity to feature relaxation products like scented candles or wellness items.
April 14 to 20: Tourism Week
Tourism Week is ideal for promoting products and services related to travel, accommodation, and tourist experiences. Also, offers on luggage, comfortable travel clothing, and adventure accessories. Don't rule out collaborations with travel agencies or booking platforms since they can help boost sales during this peak season.
April 19: Landing of the Thirty-Three Orientals
This holiday can influence consumption in entertainment and retail, especially products for enjoying at home. Take advantage by offering discounts on technology, video games, and leisure articles.
May
Hot Sale Uruguay (Date to be confirmed)
The Hot Sale Uruguay is a discount event organized by the Uruguayan Chamber of Digital Economy (CEDU). Key to boosting online sales and attracting new customers in various categories. Prepare your inventory and digital campaigns in advance to maximize your business's visibility.
May 18: Mother's Day
One of the most important days for e-commerce and high sales of the year. It's ideal for selling perfumes, fashion, technology, spa treatments, and experiences. Your e-commerce can stand out with personalized gifts and special packaging. Emotional campaigns are key on this date.
June
Cyber Monday (Dates to be confirmed)
An excellent opportunity to boost online sales with exclusive discounts on high-demand products. E-commerce platforms must optimize to handle high traffic and offer free or fast shipping. Limited promotions create urgency and increase conversions.
June 19: Grandparents' Day
Ideal for promoting products like easy-to-use technology and comfortable clothing. Offers on meaningful gifts that strengthen family bonds also work well. Connect emotionally with your buyers by highlighting the importance of elders in family and society.
June 20: Start of Winter Season
The start of winter is perfect for promoting winter fashion products, such as coats, scarves, and closed footwear. Heating products, winter sports accessories, and wellness items, like teas or thermal blankets, also have high demand.
July
July 13: Father's Day
A great opportunity to boost sales of technology, clothing, tools, and experiences. Offer personalized packages and exclusive promotions for different types of fathers, as well as content that highlights the importance of celebrating fathers.
August
August 17: Children's Day
Very important for sales of toys, children's fashion, and educational technology. Launch discounts on products popular among children and parents. Additionally, gift kits and family promotions can increase your average purchase ticket.
September
September 22: Start of Spring Season
The start of spring is ideal for promoting fresh fashion products, floral decor, and items for outdoor activities. Highlight colorful collections that celebrate renewal and nature to showcase your seasonal stock.
October
October 12: Children's Day**
Children's Day is an occasion to boost sales of technology, youth fashion, and family entertainment. Your e-commerce store can offer discounts on popular video games if you're in the tech sector. Shared experiences, like board games or subscriptions, are also in demand.
Halloween: October 31
Halloween is gaining popularity and provides your e-commerce platform with sales opportunities in costumes, decorations, and candies. You can create creative content or themed campaigns around fictional or historical characters to inspire costume ideas for your followers.
November
November 3 to 5: Cyber Monday (first week of November)*
The second date for this major online discount event in Uruguay. With Cyber Monday looming, prepare your digital store or platform to handle high traffic from your promotions. Fast and free shipping is key to standing out.
November 28: Black Friday
Black Friday is one of the most important dates in e-commerce for sales and promotions across all categories. Merchants should plan early campaigns and attractive offers to capture consumer attention.
December
December 1: Cyber Monday
Cyber Monday is an exclusive discount event for online shopping and highly anticipated by consumers. Guaranteed deliveries before Christmas are an important differentiator.
December 25: Christmas
Christmas is the peak commercial date of the year, ideal for gift campaigns and various promotions across a wide range of categories. Stand out with an inventory that has options for all audiences and at competitive prices. This is the best time to offer your year-end products.
December 31: New Year's Eve
Year-end offers opportunities in products related to gastronomy, tourism, and entertainment. E-commerce platforms can promote kits for home celebrations or travel. Additionally, offers on wellness and personal renewal products may resonate with your consumers.
*Variable date according to the Chamber of Digital Economy of Uruguay (CEDU)
**Variable date according to the National Chamber of Commerce and Services of Uruguay (CNCS)
Take advantage of this year's opportunities to increase your online sales 🛍️
If you have an e-commerce or digital store, this article is for you. The YaVendió! team has gathered the most relevant dates for 2025 in digital commerce in Uruguay along with recommendations for each occasion. Ideal for launching the best offers and promotions of the year.
Additionally, you can download the Uruguay 2025 e-commerce calendar for free. A resource to help plan your upcoming marketing and sales campaigns with your team.
The most important dates in Uruguay's e-commerce
January
January 6: Three Kings' Day
Ideal for children's and family gifts. This is the first opportunity of the year to sell toys, clothing, and accessories from your e-commerce platform. Stand out by offering early promotions and fast shipping to ensure timely deliveries. Additionally, creating emotional campaigns highlighting family tradition can increase conversions.
February
February 12 and 13: Carnival
Promote products related to costumes, decorations, and festive accessories. Online stores can create themed collections and special deals for families and groups looking to enjoy this celebration. It is also an opportunity to highlight home entertainment products, such as board games or streaming.
February 14: Valentine's Day
Valentine's Day is perfect for boosting sales of romantic gifts like perfumes, chocolates, jewelry, and experiences for couples. E-commerce platforms can create content focused on unique and personalized gifts to capture the attention of indecisive buyers.
March
March 8: International Women's Day
This date is crucial for promoting products aimed at women, such as fashion, beauty, technology, and inspiring books. Celebrate female empowerment and offer educational content on gender equality to strengthen your connection with your audience.
April
April 13 to 20: Holy Week
A great time to sell products related to gastronomy, tourism, and home entertainment. You can offer kits to prepare traditional recipes or promotions on household items. It is also an excellent opportunity to feature relaxation products like scented candles or wellness items.
April 14 to 20: Tourism Week
Tourism Week is ideal for promoting products and services related to travel, accommodation, and tourist experiences. Also, offers on luggage, comfortable travel clothing, and adventure accessories. Don't rule out collaborations with travel agencies or booking platforms since they can help boost sales during this peak season.
April 19: Landing of the Thirty-Three Orientals
This holiday can influence consumption in entertainment and retail, especially products for enjoying at home. Take advantage by offering discounts on technology, video games, and leisure articles.
May
Hot Sale Uruguay (Date to be confirmed)
The Hot Sale Uruguay is a discount event organized by the Uruguayan Chamber of Digital Economy (CEDU). Key to boosting online sales and attracting new customers in various categories. Prepare your inventory and digital campaigns in advance to maximize your business's visibility.
May 18: Mother's Day
One of the most important days for e-commerce and high sales of the year. It's ideal for selling perfumes, fashion, technology, spa treatments, and experiences. Your e-commerce can stand out with personalized gifts and special packaging. Emotional campaigns are key on this date.
June
Cyber Monday (Dates to be confirmed)
An excellent opportunity to boost online sales with exclusive discounts on high-demand products. E-commerce platforms must optimize to handle high traffic and offer free or fast shipping. Limited promotions create urgency and increase conversions.
June 19: Grandparents' Day
Ideal for promoting products like easy-to-use technology and comfortable clothing. Offers on meaningful gifts that strengthen family bonds also work well. Connect emotionally with your buyers by highlighting the importance of elders in family and society.
June 20: Start of Winter Season
The start of winter is perfect for promoting winter fashion products, such as coats, scarves, and closed footwear. Heating products, winter sports accessories, and wellness items, like teas or thermal blankets, also have high demand.
July
July 13: Father's Day
A great opportunity to boost sales of technology, clothing, tools, and experiences. Offer personalized packages and exclusive promotions for different types of fathers, as well as content that highlights the importance of celebrating fathers.
August
August 17: Children's Day
Very important for sales of toys, children's fashion, and educational technology. Launch discounts on products popular among children and parents. Additionally, gift kits and family promotions can increase your average purchase ticket.
September
September 22: Start of Spring Season
The start of spring is ideal for promoting fresh fashion products, floral decor, and items for outdoor activities. Highlight colorful collections that celebrate renewal and nature to showcase your seasonal stock.
October
October 12: Children's Day**
Children's Day is an occasion to boost sales of technology, youth fashion, and family entertainment. Your e-commerce store can offer discounts on popular video games if you're in the tech sector. Shared experiences, like board games or subscriptions, are also in demand.
Halloween: October 31
Halloween is gaining popularity and provides your e-commerce platform with sales opportunities in costumes, decorations, and candies. You can create creative content or themed campaigns around fictional or historical characters to inspire costume ideas for your followers.
November
November 3 to 5: Cyber Monday (first week of November)*
The second date for this major online discount event in Uruguay. With Cyber Monday looming, prepare your digital store or platform to handle high traffic from your promotions. Fast and free shipping is key to standing out.
November 28: Black Friday
Black Friday is one of the most important dates in e-commerce for sales and promotions across all categories. Merchants should plan early campaigns and attractive offers to capture consumer attention.
December
December 1: Cyber Monday
Cyber Monday is an exclusive discount event for online shopping and highly anticipated by consumers. Guaranteed deliveries before Christmas are an important differentiator.
December 25: Christmas
Christmas is the peak commercial date of the year, ideal for gift campaigns and various promotions across a wide range of categories. Stand out with an inventory that has options for all audiences and at competitive prices. This is the best time to offer your year-end products.
December 31: New Year's Eve
Year-end offers opportunities in products related to gastronomy, tourism, and entertainment. E-commerce platforms can promote kits for home celebrations or travel. Additionally, offers on wellness and personal renewal products may resonate with your consumers.
*Variable date according to the Chamber of Digital Economy of Uruguay (CEDU)
**Variable date according to the National Chamber of Commerce and Services of Uruguay (CNCS)
Apr 2, 2025
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Bring the magic to your sales TODAY!
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Bring the magic to your sales TODAY!
@2024 YA VENDIO - All rights reserved
@2024 YA VENDIO - All rights reserved
