Apr 2, 2025
Uruguay E-commerce Calendar: 2025 Commercial Dates
Download the free Uruguay e-commerce calendar with key dates to plan your campaigns and boost your sales.
YaVendió! Team
Take advantage of opportunities this year to increase your online sales 🛍️
If you have an e-commerce or digital store, this article is for you. The team at Yavendió! has gathered the most relevant dates for 2025 for digital commerce in Uruguay along with recommendations for each occasion. Ideal for launching the best offers and promotions of the year.
Additionally, you can download for free the Uruguay 2025 e-commerce calendar. A resource for planning your next marketing and sales campaigns with your team.
The most important dates in Uruguay's e-commerce
January
January 6: King's Day
Ideal for children's and family gifts. This is the first opportunity of the year to sell toys, clothing, and accessories from your e-commerce. Stand out by offering early promotions and fast shipping to ensure timely deliveries. Additionally, creating emotional campaigns that highlight family tradition can increase conversions.
February
February 12 and 13: Carnival
Promote products related to costumes, decoration, and festive accessories. Online stores can create themed collections and special offers for families and groups looking to enjoy this celebration. It is also an opportunity to highlight home entertainment products, such as board games or streaming.
February 14: Valentine's Day
Valentine's Day is perfect for boosting sales of romantic gifts like perfumes, chocolates, jewelry, and experiences for couples. E-commerce can create content focused on unique and personalized gifts to capture the attention of indecisive buyers.
March
March 8: International Women's Day
This date is crucial for promoting products aimed at women, such as fashion, beauty, technology, and inspiring books. Celebrate female empowerment and offer educational content on gender equality to strengthen your connection with your audience.
April
April 13 to 20: Holy Week
A good time to sell products related to gastronomy, tourism, and home entertainment. You can offer kits to prepare traditional recipes or promotions on home goods. Additionally, it is a great opportunity to highlight relaxation products such as aromatic candles or wellness items.
April 14 to 20: Tourism Week
Tourism Week is ideal for promoting travel, accommodation, and tourism experience products and services. As well as, offers in luggage, comfortable travel clothing, and adventure accessories. Do not rule out collaborations with travel agencies or booking platforms because they can help boost sales during this high season.
April 19: Landing of the Thirty-Three Orientals
This holiday can influence entertainment and retail consumption, especially products for home enjoyment. Take advantage by offering discounts on technology, video games, and leisure items.
May
Hot Sale Uruguay (Date to be confirmed)
The Hot Sale Uruguay is a discount event organized by the Chamber of Digital Economy of Uruguay (CEDU). Key to boosting online sales and attracting new customers across various categories. Prepare your inventory and digital campaigns in advance to maximize your business's visibility.
May 18: Mother's Day
One of the most important days for e-commerce and with the highest sales of the year. It is ideal for selling perfumes, fashion, technology, spa, and experiences. Your e-commerce can stand out with personalized gifts and special packaging. Emotional campaigns are key on this date.
June
Cyber Monday (Dates to be confirmed)
An excellent opportunity to boost online sales with exclusive discounts on high-demand products. E-commerce should optimize their platforms to handle high traffic and offer free or fast shipping. Limited promotions create urgency and increase conversions.
June 19: Grandparents' Day
Ideal for promoting products such as easy-to-use technology and comfortable clothing. Offers on meaningful gifts that strengthen family ties also work. Connect emotionally with your buyers by highlighting the importance of the elderly in the family and society.
June 20: Start of Winter Season
The start of winter is perfect for promoting winter fashion products, such as coats, scarves, and closed shoes. Heating products, winter sports accessories, and wellness products such as teas or thermal blankets are also in high demand.
July
July 13: Father's Day
A great opportunity to boost sales of technology, clothing, tools, and experiences. Offer personalized packages and exclusive promotions for different types of fathers, as well as content that highlights the importance of celebrating fathers.
August
August 17: Children's Day
Very important for sales of toys, children's fashion, and educational technology. Launch discounts on products popular among children and parents. Gift kits and family promotions can also increase your average ticket per purchase.
September
September 22: Start of Spring Season
The start of spring is ideal for promoting fresh fashion products, floral decoration, and outdoor activity items. Highlight colorful collections and those that celebrate renewal and nature to showcase your seasonal stock.
October
October 12: Children's Day**
Children's Day is a date to boost sales of technology, youth fashion, and family entertainment. Your e-commerce store can offer discounts on popular video games if you are in the technology field. Shared experiences, such as board games or subscriptions, are also in demand.
Halloween: October 31
Halloween is gaining popularity and provides your e-commerce opportunities for sales in costumes, decorations, and sweets. You can create creative content or themed campaigns around fictional or historical characters that inspire costume ideas for your followers.
November
November 3 to 5: Cyber Monday (first week of November)*
The second date of this great online discount event in Uruguay. With an eye on Cyber Monday, prepare your digital store or platform to handle high traffic from your promotions. Fast and free shipping is key to standing out.
November 28: Black Friday
Black Friday is one of the most important dates in e-commerce for sales and promotions across all categories. Merchants should plan early campaigns and attractive offers to capture consumers' attention.
December
December 1: Cyber Monday
Cyber Monday is an exclusive online discount event eagerly awaited by consumers. Guaranteed deliveries before Christmas is an important differentiator.
December 25: Christmas
Christmas is the commercial peak date of the year, ideal for gift campaigns and various promotions in different categories. Stand out with inventory that has options for all audiences and competitive prices. This is the best time to offer your last products of the year.
December 31: New Year's Eve
The end of the year offers opportunities in products related to gastronomy, tourism, and entertainment. E-commerce can promote kits for home celebrations or trips. Additionally, offers on wellness and personal renewal products may resonate with your consumers.
*Variable date according to the Chamber of Digital Economy of Uruguay (CEDU)
**Variable date according to the National Chamber of Commerce and Services of Uruguay (CNCS)
Take advantage of opportunities this year to increase your online sales 🛍️
If you have an e-commerce or digital store, this article is for you. The team at Yavendió! has gathered the most relevant dates for 2025 for digital commerce in Uruguay along with recommendations for each occasion. Ideal for launching the best offers and promotions of the year.
Additionally, you can download for free the Uruguay 2025 e-commerce calendar. A resource for planning your next marketing and sales campaigns with your team.
The most important dates in Uruguay's e-commerce
January
January 6: King's Day
Ideal for children's and family gifts. This is the first opportunity of the year to sell toys, clothing, and accessories from your e-commerce. Stand out by offering early promotions and fast shipping to ensure timely deliveries. Additionally, creating emotional campaigns that highlight family tradition can increase conversions.
February
February 12 and 13: Carnival
Promote products related to costumes, decoration, and festive accessories. Online stores can create themed collections and special offers for families and groups looking to enjoy this celebration. It is also an opportunity to highlight home entertainment products, such as board games or streaming.
February 14: Valentine's Day
Valentine's Day is perfect for boosting sales of romantic gifts like perfumes, chocolates, jewelry, and experiences for couples. E-commerce can create content focused on unique and personalized gifts to capture the attention of indecisive buyers.
March
March 8: International Women's Day
This date is crucial for promoting products aimed at women, such as fashion, beauty, technology, and inspiring books. Celebrate female empowerment and offer educational content on gender equality to strengthen your connection with your audience.
April
April 13 to 20: Holy Week
A good time to sell products related to gastronomy, tourism, and home entertainment. You can offer kits to prepare traditional recipes or promotions on home goods. Additionally, it is a great opportunity to highlight relaxation products such as aromatic candles or wellness items.
April 14 to 20: Tourism Week
Tourism Week is ideal for promoting travel, accommodation, and tourism experience products and services. As well as, offers in luggage, comfortable travel clothing, and adventure accessories. Do not rule out collaborations with travel agencies or booking platforms because they can help boost sales during this high season.
April 19: Landing of the Thirty-Three Orientals
This holiday can influence entertainment and retail consumption, especially products for home enjoyment. Take advantage by offering discounts on technology, video games, and leisure items.
May
Hot Sale Uruguay (Date to be confirmed)
The Hot Sale Uruguay is a discount event organized by the Chamber of Digital Economy of Uruguay (CEDU). Key to boosting online sales and attracting new customers across various categories. Prepare your inventory and digital campaigns in advance to maximize your business's visibility.
May 18: Mother's Day
One of the most important days for e-commerce and with the highest sales of the year. It is ideal for selling perfumes, fashion, technology, spa, and experiences. Your e-commerce can stand out with personalized gifts and special packaging. Emotional campaigns are key on this date.
June
Cyber Monday (Dates to be confirmed)
An excellent opportunity to boost online sales with exclusive discounts on high-demand products. E-commerce should optimize their platforms to handle high traffic and offer free or fast shipping. Limited promotions create urgency and increase conversions.
June 19: Grandparents' Day
Ideal for promoting products such as easy-to-use technology and comfortable clothing. Offers on meaningful gifts that strengthen family ties also work. Connect emotionally with your buyers by highlighting the importance of the elderly in the family and society.
June 20: Start of Winter Season
The start of winter is perfect for promoting winter fashion products, such as coats, scarves, and closed shoes. Heating products, winter sports accessories, and wellness products such as teas or thermal blankets are also in high demand.
July
July 13: Father's Day
A great opportunity to boost sales of technology, clothing, tools, and experiences. Offer personalized packages and exclusive promotions for different types of fathers, as well as content that highlights the importance of celebrating fathers.
August
August 17: Children's Day
Very important for sales of toys, children's fashion, and educational technology. Launch discounts on products popular among children and parents. Gift kits and family promotions can also increase your average ticket per purchase.
September
September 22: Start of Spring Season
The start of spring is ideal for promoting fresh fashion products, floral decoration, and outdoor activity items. Highlight colorful collections and those that celebrate renewal and nature to showcase your seasonal stock.
October
October 12: Children's Day**
Children's Day is a date to boost sales of technology, youth fashion, and family entertainment. Your e-commerce store can offer discounts on popular video games if you are in the technology field. Shared experiences, such as board games or subscriptions, are also in demand.
Halloween: October 31
Halloween is gaining popularity and provides your e-commerce opportunities for sales in costumes, decorations, and sweets. You can create creative content or themed campaigns around fictional or historical characters that inspire costume ideas for your followers.
November
November 3 to 5: Cyber Monday (first week of November)*
The second date of this great online discount event in Uruguay. With an eye on Cyber Monday, prepare your digital store or platform to handle high traffic from your promotions. Fast and free shipping is key to standing out.
November 28: Black Friday
Black Friday is one of the most important dates in e-commerce for sales and promotions across all categories. Merchants should plan early campaigns and attractive offers to capture consumers' attention.
December
December 1: Cyber Monday
Cyber Monday is an exclusive online discount event eagerly awaited by consumers. Guaranteed deliveries before Christmas is an important differentiator.
December 25: Christmas
Christmas is the commercial peak date of the year, ideal for gift campaigns and various promotions in different categories. Stand out with inventory that has options for all audiences and competitive prices. This is the best time to offer your last products of the year.
December 31: New Year's Eve
The end of the year offers opportunities in products related to gastronomy, tourism, and entertainment. E-commerce can promote kits for home celebrations or trips. Additionally, offers on wellness and personal renewal products may resonate with your consumers.
*Variable date according to the Chamber of Digital Economy of Uruguay (CEDU)
**Variable date according to the National Chamber of Commerce and Services of Uruguay (CNCS)
Apr 2, 2025
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@2024 YA VENDIO - All rights reserved
