How to sell clothes on WhatsApp: 7 strategies to increase your sales

Do many people message you via WhatsApp interested in buying your clothes, but in the end, you only achieve a few sales? 🤔

This happens to many entrepreneurs who spend weeks working on their content and presentation of their products but forget a very important detail: How to carry out their strategies for selling clothes.

Today, many clothing brands, from startups to large stores, are adopting innovative strategies to boost their sales using WhatsApp. One of them was Liminal, which, with the help of YaVendió!, increased their sales by +35% in the first month —without hiring additional staff or investing more in advertising.  

But how did they achieve it? What was their magic formula? I'll tell you below and also give you 7 clothing sales strategies with real examples that you can apply right now in your business:

• Strategy #1 Create highly visual catalogs

• Strategy #2: Use questions to move towards conversion

• Strategy #3: Do behind-the-scenes and humanization

• Strategy #4: Plan exclusive launches and WhatsApp group pre-sales

• Strategy #5: Leverage seasonal campaigns throughout the year

• Strategy #6: Boost cross-selling

• Strategy #7: Post flash sales in status updates

Fashion marketing: Why is WhatsApp ideal for clothing sales strategies?

💬 Direct and personalized communication with clients

Surely at some point you've used WhatsApp to contact a company or resolve doubts about their products. 

Did you notice that experience felt like a conversation? That's exactly what WhatsApp conveys: Closeness, personalization, and direct communication. Perfect characteristics for your clothing sales strategies.

⚡ Building trust through closeness

Unlike only having a “contact us” form on your website, WhatsApp allows your client to write to you directly and see all the information about your business. This generates trust, transparency, and loyalty, which are key for everyone to connect with your brand.  

👖 Perfect multimedia format for fashion marketing

Imagine your clients can have your updated clothing catalog always available on their phones. It's every entrepreneur's dream! 

WhatsApp makes it possible, as it allows you to send high-quality images, gifs, and videos. These visual resources are fundamental for fashion marketing.  

🚀 Reach without restrictive social media algorithms

WhatsApp doesn't restrict your content like Instagram or Facebook do, where you have to cross your fingers for your followers to see your organic posts. On WhatsApp, your content reaches directly to those on your contact list or groups.

The 7 clothing sales strategies with real-life examples on WhatsApp

Many of these strategies work and originate on different social media platforms like Instagram, but remember that you can now share Instagram Stories directly as status updates on WhatsApp, diversifying your content and reaching more people:

Strategy #1: Create highly visual catalogs

It's proven that showing just one picture of your product doesn't generate enough desire in users.

👉 How do we solve this problem? With the creation of catalogs that show your product repeatedly, but in different ways or angles. Potential clients need to see several pictures to confirm they want your product.

In the case of Pia Boutique, they organized their products using the product catalog in WhatsApp Business, a feature that lets you showcase your clothing, a brief description, and the price, making the information clear and always accessible. Plus, they use the same photos for their WhatsApp statuses, cleverly reusing their content.

Strategy #2: Use Questions to Advance Towards Conversion

A rarely mentioned but widely used strategy by the best sellers on WhatsApp is using questions to guide the conversation. Don't leave any message without a question. This helps motivate the conversation to continue, meaning you always get a response from the potential client. 

In this example, Cataleya Store’s virtual AI seller includes a natural question at the end of each message. This way, they increase the chance that the user won’t abandon the conversation, leading to a sale.

Strategy #3: Do Behind-the-Scenes and Humanization

Connect by showing the behind the scenes of your business. The curation of garments, your day-to-day, and the challenges of entrepreneurship generate engagement without directly selling.

Everything is content! You can share a day at your store or the whole process involved in having a clothing brand. Recording your entire workday, editing it, and then uploading it to your networks takes time, but you can start with something as simple as a WhatsApp status showing what you do and creating expectations about your new collections. 👀

Strategy #4: Plan Exclusive Launches and Pre-sales on WhatsApp Channels

Create a WhatsApp channel where you announce pre-sales, promotions, and launches before other channels. This will create exclusivity among your most loyal WhatsApp clients and keep them attentive to your updates.

Strategy #5: Leverage Seasonal Campaigns Throughout the Year

Adapt your content and promotions to the seasons. You can even create outfit ideas for Spring-Summer or Fall-Winter like Calimod did through their posts, adapting an outfit for every occasion. 

This way, you add value to your content, giving your clients ideas on how to combine your pieces. Don't forget special dates like Mother's Day, Valentine's Day, Christmas, or Black Friday. All these are opportunities to create content and also increase sales through WhatsApp!

Strategy #6: Boost Cross-selling

If you have clothing items that complement each other, you could create a tutorial or video where you or an influencer use them daily. You can do the famous “Get Ready With Me” to use this trend that works very well on social networks.

This way, you'll not only show multiple items but also how they match—all in a single, educational, and entertaining audiovisual material!

Strategy #7: Post Flash Sales in Status Updates

Create real urgency with limited-time or limited-stock promotions. Just like Vocera does with the text “50% OFF EVERYTHING AT VOCERA for 24 hours!”, you can also create content that highlights a discount and a time period that's about to end. 

While this is an example of an Instagram post, you can apply the same content to a WhatsApp status without problems. 

How to Use WhatsApp Business to Sell Clothes?

1. Set Up Your WhatsApp Business Profile

An optimized WhatsApp Business profile is key to conveying trust and making your clothing store stand out to potential buyers. 

Your profile should be optimized for fashion: include an attractive description of the type of clothing you sell, your brand's logo, business hours, links to your social media or website, and, of course, add photos of your clothing catalog.

Additionally, WhatsApp Business allows you to save frequent messages as quick replies. With this function, you can automate greetings, shipping information, thank you messages, among others.

2. Generate Content That Sells

Use WhatsApp stories to post styling videos, allowing buyers to see how the clothes look worn and in different combinations. Add fashion tips, trends, and color combination advice. All these are strategies for selling clothes.

3. Find the Optimal Frequency and Timing to Contact Your Audience

When it comes to how to sell clothes on WhatsApp, there's a lot of trial and error. Don't get frustrated! Gradually, you'll find the time when your target audience is most active on networks and WhatsApp. You could start by trying between 7pm - 9pm, which works well in fashion.

Don't overwhelm with daily messages and analyze which days you get the most responses. With that information, you'll adjust your schedule.

4. Encourage Conversion

Use phrases like: “Last units”, “Immediate delivery”, “Place your order before they run out”. And don't forget to effectively follow up on interactions. If someone writes to you showing interest in an item, respond quickly and politely.

Sell More in Your Clothing Store with Artificial Intelligence

Do you remember that I told you about the success story of Liminal at the start? Well, their magic formula for exponentially increasing their sales was implementing their first virtual seller with artificial intelligence 🤖 with YaVendió in just 7 days!

Thanks to AI, you can now have your own virtual seller that learns from your products and brand to generate a conversation with your clients oriented towards sales. It guides them from greeting to final purchase and generates sales 24/7.

These clothing sales strategies with real examples already work for hundreds of brands. If you sell fashion, it's time to make WhatsApp your best seller.

Don't lose more sales due to lack of time! Automate your WhatsApp with YaVendió! and make every inquiry count. Request your free demo and transform your sales today.