2025 E-commerce Calendar: Commercial Dates for Peru

Discover the key commercial dates to boost your digital marketing campaigns and make the most of your sales opportunities 🚀

If you have an online store or sell over the internet, this article is for you. At YaVendió, we have listed all the most important discount dates for e-commerce in Peru with recommendations to maximize your results. 

Additionally, we give you as a gift the e-commerce calendar of Peru (downloadable) so you can plan your commercial strategies in advance.

Are you ready to boost your online sales in 2025?

2025 Calendar: Important commercial dates in Peru for the e-commerce industry

January

January 1 to 15: New Year Sales

Perfect to clear out year-end stock and attract your customers with irresistible discounts.

January 20: Blue Monday

Although considered the saddest day of the year, you can use it to your advantage. Offer products that lift the spirit, such as self-care items, books, or streaming service subscriptions.

January 29: Chinese New Year

This is an ancient celebration full of traditions and symbolism. You can take advantage of it to promote Asian products, such as decorations, typical food, clothing, and items related to good fortune. Include elements of Chinese culture in your campaigns, such as red, gold, and zodiac animals.

February

February 14: Valentine's Day

A classic! Prepare campaigns focused on gifts for couples, from chocolates and flowers to romantic experiences.

February 17: Start of Back to School campaigns

It may seem early, but by these dates, you can already start promoting your school products to get ahead of the competition.

March

March 8: International Women's Day

This day is a perfect opportunity to show your support for gender equality and connect with your female audience. Celebrate your female clients with special discounts for them and highlight the actions your brand has taken in its commitment to female empowerment.

March 24 to 28: Cyber Days*

Cyber Days in Peru are one of the most important online shopping events of the year. Make sure to have your best offers ready and to promote them intensively on social media and through email marketing. 

April

April 7 to 10: Cyber Wow**

Another important event for e-commerce! Prepare exclusive discounts, promotions, and special content for this day. It's a unique opportunity to boost sales and attract new customers.

April 13 to 20: Holy Week

Holy Week is a time of reflection and rest for many Peruvians. Take advantage of this opportunity to offer promotions on travel, gastronomy, and entertainment items. Don't forget to also offer options to enjoy at home, such as movies, books, and board games.

May

May 11: Mother's Day

Mother's Day is an ideal date to emotionally connect with your female clients. Create special campaigns that highlight love and gratitude towards mothers. Offer discounts on personalized gifts and a wide variety of beauty, wellness, and technology products.

June

June 15: Father's Day

Surprise dads with special gifts for Father's Day. Prepare a special section with gifts such as sports items, adventure experiences, personal care products, and items related to their hobbies.

June 28: International LGBT Pride Day

Celebrate diversity and inclusion with products and campaigns that reflect the values of the LGBT+ community. Offer special discounts on related products and support organizations that promote human rights.

July

July 6: Teacher's Day

Thank teachers for their work with discounts on books, school materials, educational technology, and education-related experiences.

July 28 and 29: National Holidays

Celebrate Peru's independence with special promotions on Peruvian products, such as crafts, textiles, gastronomy, and beverages. Create campaigns that highlight national pride and promote local consumption.

August

August 17: Children's Day

Children's Day is an opportunity to connect with families and offer products and services focused on the little ones. Discounts on toys, children's clothing, children's books, family experiences, and everything related to the children's world are excellent options.

August 26: Grandparents' Day

Grandparents' Day is an excellent time to recognize the importance of elders in our lives. Offer promotions on products and services that allow them to enjoy their free time, such as easy-to-use technology, wellness products, travel, and experiences they can share with their grandchildren.

August 29: Gamer's Day

If you have products related to video games, this is your opportunity. Offer discounts on consoles, games, and gaming accessories.

September

September 23: Start of Spring

Ideal for seasonal products. Offer discounts on spring clothing and accessories, such as floral dresses, sandals, hats, and sunglasses. You can also promote beauty and personal care products with natural ingredients and floral scents, perfect for the season.

October

October 31: Creole Music Day 

Celebrate Peruvian music! Give discounts on musical instruments, books about Creole music, and musical experiences. It's an opportunity to connect with national identity and attract an audience interested in Peruvian culture.

October 31: Halloween

Get ready for a night of horror! Halloween is a perfect opportunity to increase your sales and have fun with your customers. Decorate your online store and create special promotions on costumes, makeup, and candies. Don't forget to share fun content to engage your followers.

November

November 10 to 14: Cyber Days*

The last edition of the year! Thousands of stores offer incredible discounts on a wide variety of products. Ride the wave with your best promotions this week.

November 11: Singles' Day

This date originating from China has become a global shopping mega-event, with enormous sales potential. Take advantage of it by offering irresistible discounts to improve your brand's visibility and boost your online business.

November 28: Black Friday

Black Friday is the most anticipated discount event of the year. Prepare irresistible offers and take advantage of the generated expectation to boost your online store sales.

December

December 1: Cyber Monday

Perfect for last-minute offers. Cyber Monday has become a strategic opportunity to move your December stock with a sense of urgency. Additionally, the season ensures great reception for all types of promotions.

December 25: Christmas

During the most magical time of the year, consider delivery times and variety of products so your customers have a unique shopping experience.

December 31: New Year's Eve

Before the year ends, boost the sales of party and celebration products.

Download the 2025 marketing calendar with all offer dates in Peru

We've seen the commercial dates that can help you plan your campaigns and sell more throughout the year. Whether you take advantage of the most well-known discount days in Peru or get ahead of less saturated offer dates, having clarity on the commercial calendar allows you to prepare your stock in advance, adjust your prices, and stand out against the competition.

If you would like to always have these dates at hand, download our free 2025 e-commerce marketing calendar for Peru. It includes all key days: From massive campaigns to neglected discount dates in Peru that can help you make a difference!

Click on the banner below and start planning your upcoming offer days strategically.

(*) Dates subject to change by the Lima Chamber of Commerce (CCL)
(**) Dates subject to change by the Interactive Advertising Bureau (IAB Peru)