How to Sell on WhatsApp Like a Pro: QUICK GUIDE

Have you ever felt frustrated trying to sell your products or services via WhatsApp? Do you send messages that go unanswered or simply don't generate results?

Many entrepreneurs and salespeople face this same challenge. The key is knowing how to use WhatsApp's full potential to capture the attention of potential customers and convert them into sales.

In this quick guide, you will learn how to use WhatsApp to sell like a professional: From elements to build trust in your business, the importance of images and client segmentation, to how to automate your messages.

Let's see how to sell on WhatsApp and make each conversation bring you closer to closing that sale.

#1 Complete your business profile

According to Edelman, 88% of customers say trust is crucial when making a purchase decision. Start building that bond from the first contact and show your business is trustworthy with a complete and updated WhatsApp profile.

This is the information you should include: 

• Your business image or logo

• Your company name

• Address or location

• A brief description of the products and/or services you offer

• Business hours

• Email address

• Your company's website and other social media links.

#2 Use images to your advantage

Visual content is your ally when communicating with your client. Images, infographics, videos, or even memes are tools that capture attention and help make your business communication memorable. So, are you already using them to sell via WhatsApp? 

You might be interested in: How to create a catalog of your products on WhatsApp (tutorial with images)

#3 Create a strategic welcome message

WhatsApp Business allows you to set up an automatic welcome message for customers who message you for the first time (or after 14 days of inactivity). Many underestimate what a good greeting in the conversation with potential clients can achieve: It's your opportunity to make the best first impression to lead to that sale. 

If you have no idea what to include in that greeting, here are 11 examples of welcome messages for WhatsApp.

#4 Respond fast, always!

The best time to make a sale is when the customer shows interest in what you're selling. And you can only seize this opportunity by responding immediately to their messages. 

You can set up quick replies in WhatsApp Business that work as model responses to the most frequently asked questions about your business. For instance, when someone asks about payment methods, you can look up one of your quick replies about payments and select it to send instantly. This saves you a few minutes as you no longer have to type everything from scratch. 

You might be interested in: 5 real examples of payment messages via WhatsApp

In fact, customers expect responses in 1 minute or less — are you achieving this? An AI chatbot can respond instantly to your customers 24/7. Try YaVendiosita, the AI chatbot from YaVendió!, to experience its speed and get a free demo 🎁

#5 Organize your chats for effective follow-up

Segment your clients according to the stage of purchase they are in. With Whatsapp, you can create labels such as “new contact,” “interest in product X,” “order pending confirmation,” “pending payment,” “recurring client,” or others that help you categorize your chats.

This way, you can quickly identify what kind of potential clients they are and how to continue the conversation with personalized messages.

#6 Prepare a persuasive sales pitch

Every good salesperson has a pitch or sales speech focused on directly addressing the client's problems and highlighting how the product benefits them. If you don't have one yet, check out this article on how to create your sales pitch for WhatsApp. 

And every time you interact via WhatsApp, keep Alan Weiss's 6 steps for persuasion in mind. 

• Interest: It's the first moment your brand captures the potential client's attention (Messages: Free, Discounts, New, Latest)

  
  

• Encounter: The person is open to knowing what you offer and writes to you or actively seeks information. (Messages: Focus on the client, talk to them about how you understand their problems)

  
  

• Trust: The potential client already knows what you offer and must decide if they trust your product or service. (Messages: Guarantees, client testimonials, statistics, success stories) 

  
  

• Agreement: You should communicate what the potential client will receive for their money. By now, you should know enough about the person to present them with an offer that fits their needs. (Message: Especially for you)

  
  

• Deal: The sale is closed while respecting the agreement. Focus on a simple and fast process for the client.

  
  

• Transformation: You need to show the client how purchasing your product or service has made a change in their life. This increases the chances of a repeat purchase. (Message: Anything else I can help you with?, usage tutorial)

#7 Sell more on WhatsApp with Artificial Intelligence 

If you thought artificial intelligence (AI) was only for corporations, think again. AI chatbots are revolutionizing the way large and small businesses communicate with their customers - especially in retail and online commerce.

Did you know that 80% of consumers have already interacted with a chatbot at some point? 

If you want to join this trend and increase your sales via WhatsApp, check out YaVendió!, the only AI chatbot specialized in e-commerce sales.

Contact us and we'll tell you how to get an AI chatbot for your business 🚀🤖

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• The best tools to sell on WhatsApp

• 8 creative ways to offer your products on WhatsApp