Live Commerce in LATAM 2025: Statistics and Success Stories

Selling is no longer just about showing a product; it's about connecting in real time, building trust, and responding instantly.

That's why more and more businesses in Latin America are betting on live shopping or hosting live broadcasts for sales ⚡

According to EAE Business School, 71% of Generation Z spend three hours a day watching videos on TikTok, YouTube, Twitch, and Instagram Reels. This consumer habit makes live broadcasts feel natural to them. 

Moreover, live shopping combines the best of two worlds: entertainment with the ability to buy instantly. It is dynamic, human, emotional and very effective.

The rules of the game for brands that already sell online are changing. And if you feel that you could sell more (and better), this content is for you.

Live Commerce in LATAM: A Growing Market

By 2025, live shopping in Latin America is not yet booming, but it is rapidly growing. And this opens up powerful opportunities for businesses that know how to catch the wave in time.

According to Cognitive Market Research, live commerce will move $19,871.8 million globally in 2025, and South America will represent 6.92% of that total. Although this figure may seem modest, it represents a significant share considering the market's relative youth in the region.

Growth has been especially marked with $441.87 million in 2021 and South America is expected to reach $1,375.13 million in 2025, with an annual growth rate of 32.13%. 

Brazil leads the way

When talking about live e-commerce revenue in South America by 2025, Brazil leads with a 36.05%, followed by Argentina (16.02%), Colombia (8.47%), Chile (5.27%), Peru (4.99%), and the rest of the countries with 29.20%. 

This segmentation shows how some countries are already establishing themselves as leaders in this new digital commerce model.

Grand View Research presents figures that support this trend: in 2024, live commerce in Latin America reached a value of $3,870 million and is projected to grow steadily to reach $32,080 million by 2033. This predicts an annual growth of 27.2% over nearly a decade.

The future of Live e-commerce in the region

Beyond the figures, the impact of live commerce on consumer behavior and digital sales strategies is increasingly evident. A report from EAE Business School anticipates that by 2026, between 10% and 20% of all e-commerce sales will come from live shopping.

Projections of the Live-Streaming E-Commerce Market in Latin America (2024–2030)

* Compound Annual Growth Rate

Source: Cognitive Market Research / Grand View Research

It is clear that live shopping in Latin America is growing rapidly, with annual growth rates exceeding 30% in all countries analyzed. 

Today, Brazil leads in current and future revenue, while Chile and Peru stand out for their fast growth. 

It's important to note that although Mexico starts from a lower base, it shows sustained growth.

Most Popular Live Shopping Platforms in Latin America

These are the most used platforms in Latin America for live sales. 

Success Stories of Live Commerce in LATAM

• Liminal (Peru) 

For this fashion business, their TikTok Lives and WhatsApp campaigns were a success to the point that they couldn't keep up with responding to so many messages. They lacked organization and an effective system to handle these potential clients right at the moment of contact. 

This is where YaVendió! came in to transform stress into profits. The solution was simple but powerful: a virtual salesperson with artificial intelligence to manage the sales process via WhatsApp. 

The result? Earnings of approximately $500 per hour in their TikTok live, and an increase from 50 to 200 closed sales per month thanks to YaVendió! as an ally.

This is a clear example of how a small business can scale up by turning engagement into real revenue with AI.

• Xiaomi (Mexico)

When Xiaomi set out to connect more directly with their fans in Mexico, they found the perfect formula in Live Shopping. They launched a live broadcast of just 40 minutes during the “Mi Fan Festival 2021”.

That day they broke records. In real time, 1,000 paid orders were generated and a 100% increase in user traffic. But the most impressive was the connection with their audience: users stayed on average 17 minutes —far above the regional average of just 3 minutes.

The sales increased by over 500%, making it their best online billing day in the country. With an average ticket of USD 287 —one of the highest recorded by VTEX—, Xiaomi demonstrated that a well-executed strategy can turn a simple broadcast into a sales machine.

 • Wellness and Fashion (Brazil)

Live shopping is strong in Brazil, especially in the wellness sector. Driven by greater awareness of health and exercise, this segment has found live broadcasts to be an ideal channel for connecting with the audience and growing.

According to Grand View Research, it is the fastest-growing in Latin America, with a projected growth annual rate of 21.9% between 2025 and 2030 solely in Brazil.

But in terms of volume, Fashion leads the live commerce market in Brazil. In 2024, this was the segment with the highest revenue generation thanks to attractive visual experiences and real-time product demonstrations.

In addition, 66% of the live sales audience are women: an audience receptive to interaction, personalized style, and live recommendations.

This interest translates into direct impact: platforms like Shopee reported growth of up to 10 times in sales through live broadcasts, while VTEX recorded an increase of 40% in finalized orders during live sessions.

The results and projections for both industries demonstrate that the combination of entertainment and immediacy has made live shopping a powerful digital runway that sells, connects, and fosters loyalty.

Now, what results can you expect in your business? 

Learn the main indicators of live ecommerce:

 • Conversion rate: 

Would a live sale or traditional sale be more effective for your business? The figures tell us that live shopping is significantly more effective in terms of conversion rate. 

While in a traditional online store only between 2% and 3% of visitors generally make a purchase, in a live broadcast this percentage can go up to 10% or more.

You might be interested in: Average conversion rates in e-commerce

This happens because live shopping provides real-time interaction, allows showcasing the product in action, instantly resolving doubts and generating a sense of urgency and community that motivates purchasing. 

If you want to generate conversions in your business, you must combine sales and entertainment, making customers feel more secure and motivated to buy, as seen in the previous cases.

• Average ticket: 

Live sales not only generate more sales in less time; they also increase the value of each transaction.

Therefore, people spend more on live shopping because the format creates a more emotional, dynamic, and impulsive environment that encourages users to buy more and faster.  

Not only does it make more people buy (conversion rate), but they also spend more each time they do so (average ticket). And that's exactly what happened in the Xiaomi success story in Mexico.

 • Return on investment (ROI): 

Pay attention here, because in live broadcasts you can achieve a significantly higher ROI than in traditional ecommerce or social media campaigns. 

This is due to three main reasons:

1. More conversions: Sells up to 10 times more than a normal website.

2. Higher spending per purchase: People buy more and higher-value products.

3. Lower customer cost: More sales are made in less time, making better use of marketing.

This means you can get more sales with a low investment. The key is to generate trust, connection, and urgency so that the conversion and value of each purchase increase to improve the total return.

• Level of interaction and engagement: 

In general, a live stream has much higher interaction and engagement than an online store or a common advertisement. Live shopping is not only about selling products, but also about engaging the audience.

It's very important that when your client interacts with your business, they feel heard and enjoy the experience. And this is precisely what lives on TikTok, Instagram, and other platforms achieve.  

Enhance the power of your lives with artificial intelligence (AI) 🤖

The success of a live broadcast doesn't end when the camera turns off. In fact, that's where the real challenge begins: managing the flood of messages, inquiries, payments, and follow-ups generated after a successful live.

This is when your audience is interested because your products have caught their attention and they want to buy. But if you don't respond in time, you lose the sale.

Have you ever thought of artificial intelligence as your sales ally? Imagine a salesperson with AI who sells for you all hours without you lifting a finger.

Whether on WhatsApp, Instagram, or your e-commerce, the AI of YaVendió! acts as a virtual seller 24/7, who doesn't get tired, doesn't get stressed, and responds to your clients in seconds:

Want to see it in action? 👉 Schedule a free demo and discover how YaVendió! is revolutionizing sales for hundreds of businesses in LATAM with AI