Product Description: 10 REAL examples that sell

To write good e-commerce product descriptions, you must focus on key aspects such as mentioning benefits, considering search engine optimization, employing persuasive copywriting, adding effective calls-to-action, and understanding consumer psychology basics 🛍️

At YaVendió!, we have helped over 100 e-commerce businesses increase their sales on WhatsApp with the power of artificial intelligence - and that included generating hundreds of product descriptions that inform and, above all, drive sales.

In this article:

• We share with you the best practices for writing good descriptions

• We analyze 10 real examples of product descriptions

• We include recommendations for creating product descriptions according to the marketplace

How to write product descriptions that boost sales: 5 best practices (with examples)

When describing your products, your texts should be clear, appealing, and highlight key benefits. Check out these 5 best practices to create descriptions and apply them in your online store:

1. Apply the fundamentals of SEO 

SEO (Search Engine Optimization) focuses on optimizing content to improve its visibility on Google and attract organic traffic. It includes the proper use of keywords in titles, descriptions, and ensuring the site structure is clear, easy to navigate, and loads quickly. 

• Example: 

Lou Botanicals & Co uses SEO for the description of their product “Prairie, Facial Moisturizing Elixir” by including relevant keywords such as "facial elixir" or "moisturizer" and more. 

Additionally, highlight the product's benefits, like moisturizing without a greasy feeling and easy use. Always focused on their central theme of natural and healthy cosmetics. 

2. Invoke emotions with copywriting

Copywriting or persuasive writing focuses on crafting descriptions that emotionally connect with the user, using language that drives purchase and creates an immersive experience. 

• Example:

At Pandora, the copywriting for the Pandora Moments bracelet appeals to emotion with phrases like "Give your heart a turn", emphasizing its romanticism. 

The descriptions adopt an emotional approach while highlighting aspects that reflect the brand's quality, unique style, and versatility.

3. Highlight benefits, not features

It's about how the product improves the customer's life or solves a specific problem. Unlike technical features, benefits show what the user gets or gains from using a product, and this is often more valuable to the consumer.

• Example:

In the case of Aurela Perú, household products, the product description focuses on the benefits provided by the Clip Hanger Pro, such as efficiently organizing closet space. Use product features to emphasize the benefits focused on improving the customer's life. 

4. Create a sense of urgency and scarcity

The sense of urgency (acting quickly) and scarcity (limited stock or time) prompt the customer to make quick decisions and are widely used in marketing because they help eliminate the phase of doubt or indecision regarding the purchase.

• Example:

Let's see how Ecco, a shoe brand, describes their product on Instagram. The text uses urgency and scarcity by including phrases like "Hurry!" and "sizes and stock are flying", which compels consumers to act quickly. 

Moreover, the offer of "UP TO 50% OFF" on selected models suggests that the promotion is limited, increasing the perception of scarcity. 

You may be interested: The 12 best examples of promotions for your store

5. Use calls to action or Call to actions

The call to action encourages the user to take immediate action, such as buying, registering, or getting more information. Its goal is to guide the customer towards conversion, facilitating the next step in the purchase process. Make it clear, direct, and attractive to increase its effectiveness.

• Example: 

On WhatsApp, the store Hush Puppies keeps it simple and direct with phrases like “Buy now!” when sharing their products.

It is powerful thanks to the urgency and attractive discounts that motivate action, while the WhatsApp option makes the purchase process fast and easy. The combination of these elements makes the CTA highly effective.

Now that you know the best practices for describing products, it's important to consider the type of E-commerce platform where they will be published. Next, we help you understand them and make your catalog stand out on them:

How to make product descriptions according to the e-commerce platform?

Let's see how to adjust your descriptions according to the characteristics of each platform.

1. Describing products on Instagram Shopping:

Instagram Shopping allows brief and visually appealing descriptions adapted to its focus on visual content. Although it allows up to 2,000 characters, the ideal is a description between 125-150 characters.

You can use text, emojis, and hashtags, but there is no room for technical details. Unlike other platforms, personalization is limited, and you cannot add tables or lists. However, images are very important and must be of high quality. 

The true advantage of Instagram is its constant traffic, but it's crucial to complement your product descriptions with audiovisual support like reels.

While Instagram is ideal for brands looking for visibility and small-scale sales, keep in mind that it is not as efficient for large inventories or more organized purchase processes.

In summary

• Short descriptions (ideally 150 characters)

• Include related emojis and hashtags

• High-quality images (very important)

• Include reels that show the product in action

2. Describing products on WhatsApp: 

WhatsApp Business allows a more personalized sale, focused on direct communication between the seller and buyer. 

You can create a catalog of up to 500 products, with descriptions between 150 and 250 characters. Additionally, you can add images, videos, and documents, but personalization is limited to organization within the chat. It is ideal for local sales, where the seller can answer questions in real-time.

However, many businesses make the mistake of using long descriptions and low-quality photos. With YaVendió!, our clients get AI-generated product descriptions that are aligned with the brand and the target audience's needs. 

Moreover, our AI sales agent smoothly presents your catalog, allowing the customer to obtain product information just by asking. Very useful!

In summary

• Create your product catalog

• Organize your collections within the catalog

• Direct descriptions (maximum 250 characters)

• Add audiovisual support (images and videos)

  
  

3. Product descriptions on Mercado Libre:

With Mercado Libre (ML), you have up to 5,000 characters to describe your products. This allows for considerable detail. Ideal for products with complex technical features.

It allows you to include additional images, videos, and documents, enriching your product card. Moreover, the platform allows for high customization, as you can organize descriptions with subtitles and lists, and add variants such as sizes or colors.

Users can also consult other buyers' reviews, which strengthens trust in the product.

Even though the space is ample, that doesn't mean you should fill the description with content. The key is to prioritize information. Competition is high, and this "freedom" can be an advantage if you leverage it adequately.

Moreover, ML uses algorithms that prioritize certain products. Therefore, implementing good SEO will increase your conversion opportunities compared to other sellers not capitalizing on this potential.

In summary

• Allows detailed descriptions (up to 5,000 characters)

• Build your cards with high-quality images

• Include your product's technical information

• Differ from the competition with persuasive copywriting

• Opportunity to stand out in search engines

  
  

4. Describe products on Facebook Marketplace:

On the other hand, Facebook Marketplace allows you to add product descriptions with a 1,000-character limit, which requires being concise. It is a straightforward platform where you can include up to 10 images and a video.

Personalization is limited since it focuses on local and second-hand sales. Therefore, the product description must be clear and direct to quickly capture attention.

Because many products are used or second-hand, some buyers may be cautious. It's crucial that your description is persuasive, detailed, and honest. 

In conclusion, Facebook Marketplace is good for occasional sales, but if you're looking to make a big brand impact, this is not your ideal platform.

In summary

• Concise descriptions (maximum 1,000 characters)

• Use images or a video in high quality

• Strong competition

• Capture attention with a complete and persuasive description

  
  

5. Describing your products on Amazon:

The focus of Amazon is on optimizing product descriptions to improve conversion and SEO. 

Here, the product title must be clear, appealing, and include relevant keywords. It allows up to 200 characters, but ideally, it should be between 100-150 to prevent being cut off on mobile devices. 

For example: "TECKNET Mechanical Gaming Keyboard with RGB Backlighting, Anti-Ghosting, Compatible with PC, Mac, and Consoles."

The bullet points are important to highlight the main features. Amazon allows up to five, with a maximum of 250 characters each.

Unlike Instagram Shopping, Amazon descriptions are detailed and explain how they solve the customer's problems. It allows up to 2,000 characters and 9 images. 

Finally, CTAs (call-to-actions) are always visible and use urgency phrases, such as “Only 10 units left” or “Limited-time offer,” which motivate quick decisions and increase conversion probabilities.

In summary

• Optimize your product title for mobiles (ideally 150 characters)

• Include keywords to position yourself in search engines

• Use lists for quick and clear reading of benefits

• Detailed descriptions (maximum 2,000 characters)

• Add up to 9 images of your product

  
  

6. Make product descriptions on Falabella:

For Falabella, product descriptions are up to 2,000 characters, making it easy to structure information. You can include images, videos, technical specifications, shipping options, and discounts. However, personalization is limited, which makes it harder to stand out.

There are recognized trustworthy brands, but also high internal competition among lesser-known brands. Therefore, to stand out here, it's key to use persuasive techniques.

The most common strategy is to create urgency with offers or limited products. Although calls to action are not as emphasized.

A significant issue on the site is that many products lack complete descriptions or technical sheets, especially among small sellers, which can generate doubts among buyers.

In summary

• Allows descriptions up to 2,000 characters

• Images and videos of your product in use are recommended

• Include shipping options

• A marketplace with high competition - discounts can attract new buyers.

  
  

7. How to describe your products on Shopify:

Finally, on Shopify, product descriptions are more customizable and flexible. This gives you the freedom to work on your brand's narrative and emotionally connect with the customer, emphasizing what makes your product special.

Product titles have a limit of 70 characters, while the short description can be between 300 and 500 characters. 

The detailed product description is more extensive (between 500 and 1,000 words) and allows you to be more creative. This gives you the opportunity to tell how your product solves a problem or improves the customer's life.

High-quality images, as on other platforms, should show the product from different angles. You can add videos of the product or customer testimonials to build trust.

On Shopify, brand narrative is key because it provides an opportunity to connect with customers. Here, SEO remains crucial to improve visibility. 

As a platform for implementing your own store, the experience is personalized and easy to use.

In summary

• Titles of maximum 70 characters

• Short description of maximum 500 characters

• Detailed description with up to 1,000 words

• Focus on creativity and persuasion for your product descriptions

• Add customer testimonials to increase trust

  
  

5 examples of product descriptions by industry

It’s time to see how best practices can be effectively applied depending on the industry you are in. Here I present 5 examples to inspire you and create yours:

• Leonisa - Fashion store

As you can see, from the title, keywords are emphasized such as: “swimsuit” or “bust enhancement”.

At Leonisa, SEO is applied from start to finish. Not only in parts of the description, but throughout the platform. They complement this with persuasive calls to action, which accompany the customer and encourage them to purchase.

The message “Buy now, only 1 left!” directly creates a sense of urgency and scarcity. This is supported by push messages indicating how many people are viewing the product at that moment.

Leonisa uses honest copywriting that is aligned with the benefits and includes product features to support what is said. This is very important because it verifies that what is purchased is not a deception.

• Calimod - Footwear business

Calimod is the clear example that less is more. Their clean and organized website allows the customer to appreciate the product without feeling overwhelmed by too many stimuli.

They also do not leave aside the urgency, and although it does not occupy the entire screen, they have smartly placed a 50% discount offer that you should take advantage of.

As we mentioned before, the importance of being precise is key. Calimod complies with a brief product description that encompasses all best practices, without the need to saturate with content.

In your product description, it is also effective to highlight payment facilities, such as installments. Not all websites of this type have this in mind, and it is something that can influence the customer's final decision.

• Aruma - Beauty products store

Clearly, Aruma opts to emphasize the use of SEO. In this makeup base example, the trigger words "24H Fresh Wear True Beige" refer to long-lasting and natural finish, elements the customer looks for directly.

Being a makeup store, it's common for consumers to come with prior information. Therefore, the copywriting here is brief, without losing focus on highlighting the specific function of the product: durability.

“Demand more from long-lasting! The Infallible Fresh Wear Powder foundation covers like a liquid and mattifies without a cakey look for up to 24 hours.” This short description is effective, direct, and includes the best practices quickly.

Keep in mind that it's not necessary to integrate all best practices to do it well. You must choose the ones that best suit your business.

• Casa ideas - Home and decoration

For Casa Ideas, a large part of their website is based on urgency and scarcity. Be mindful that this doesn't mean neglecting other practices, but their hook lies in focusing on great offers.

They also achieve product visibility using a strategic SEO. Remember, this should always be present in all content. In the image, for instance, it is shown that it highlights by placing greater visual weight on keywords.

The “online only” which refers to the 10% discount on sheets is a good use to create urgency in the customer and is accompanied by the call to action “add to cart”.

The copywriting is precise and focuses on making you understand both the technical features of the product and how it can improve your life.

• Organa - Food industry store

Finally, Organa, an organic food brand, focuses on the benefits of its products. While there are offers, it doesn’t aim to attract customers through them; it focuses on communicating how they improve your life with healthy products.

In the image, you can see that all the attention is directed to the benefits that magnesium citrate can offer. Its copywriting aims to persuade your desire to improve your health and quality of life.

Even though there is a call to action and urgency, the public that Organa targets will always seek benefits, as in many cases, they are people with health or stress issues.

So, keep in mind that each best practice can be used depending on the type of product you sell, the platform where you publish the description, and the audience you target. 

Do you sell your products on WhatsApp? Try YaVendió!, the AI sales agent for e-commerce businesses

If you've made it this far, you’re ready to write the best product descriptions - in various platforms!

Now, if you want to take it a step further, you can use an artificial intelligence (AI) agent that not only describes your products but also handles selling your products from the first “hello” to the final payment. 

More than 100 online businesses are already using YaVendió! to increase their WhatsApp sales. Want to try it? Chat with YaVendiosita (our official chatbot) and receive a free demo.  

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Updated: August 06, 2025