The biggest sales days of the year 2025 (US E-commerce Calendar)

Discover the most important discount days in the United States to maximize your sales and attract customers to your digital business.

In this article, the team at YaVendió! has gathered the most relevant dates for e-commerce in the United States, one of the leading countries in e-commerce with vast experience in creating disruptive sales strategies.

To make the process easier for you, get the 2025 U.S. E-commerce Calendar for free, where you can view all the key sales days of the year to launch your campaigns and offers at the most strategic times.

Download your 2025 E-commerce Calendar now here 

The most important sales days in the United States

January

January 1st: New Year's Sales 

New beginnings and habits! Many brands launch the first promotions of the year on this date. Consider offering discounts on fitness, wellness, organization products, and courses. Motivational messages to start the year on the right foot are a must.

January 15th: Blue Monday

Known as the most depressing day of the year. It can be leveraged by launching special offers, discounts, or promotions that help consumers boost their mood. It's a great opportunity to generate sales, highlighting products that promote well-being or comfort.

January 20th:  Martin Luther King Jr Day

E-commerce sites launch winter promotions and seasonal clearances. You can take advantage to implement social awareness campaigns and demonstrate corporate responsibility. On this date, offers can focus on wellness products or outdoor activities.

January 29th: Chinese New Year

This festival is especially relevant for brands with an international presence or focus on cultural products, allowing themed collections, special promotions, or campaigns focused on the Asian community and its traditions.

February

February 6th to 11th: New York Fashion Week, Fall/Winter 

During this week, fashion brands take the opportunity to offer discounts and limited promotions. Stores launch special offers and exclusive collections. If you're a retailer, consider flash sales or real-time product launches. Offer a personalized and quick shopping experience and highlight exclusive promotions to build customer loyalty.  

February 9th: Super Bowl

During the Super Bowl, businesses run promotions with sports and entertainment products. There are discounts, flash sales, and themed promotions. It's an incredible opportunity for themed offers with products like technology, clothing, and limited promotions that attract fans. 

February 13th: Galentine's Day

Galentine's Day is a day to celebrate friendship among women. Digital businesses focus their offers on gifts, beauty, fashion, and experiences. You can use social media to boost sales of your products that celebrate female friendship.

February 14th: Valentine's Day

One of the most important sales days of the year. Valentine's Day is full of offers on gifts, flowers, chocolates, jewelry, and couple experiences. Make your business stand out with discounts for early purchases and emotional campaigns. You can also create romantic combos and ensure fast deliveries.

February 17th: President's Day 

On President's Day, we find discounts on electronics, furniture, clothing, and appliances. It's a key date to clear winter inventory and attract buyers with attractive markdowns. Take advantage of the opportunity to offer limited-time promotions, highlighting high-value products like technology or home.

March

March 2nd: Academy Awards

The Academy celebration is a great opportunity for entertainment, fashion, and technology brands. Offer promotions on movies, streaming services subscriptions, or tech products like TVs and projectors. You can also organize sweepstakes or campaigns with an Oscars theme to attract movie fans.

March 4th: National Grammar Day

Celebrates the good use of language and connects with educators, writers, and students. If your e-commerce offers books, stationery, or educational content, launch themed promotions, products with funny phrases, or quizzes on social media using hashtags like #NationalGrammarDay.

March 8th: International Women's Day

In the U.S., many brands launch campaigns highlighting female leadership and promoting gender equality. Join in by highlighting products from women-led brands, telling inspiring stories, or donating part of the sales to related causes. 

March 17th: St. Patrick's Day

Once a religious holiday, it now celebrates Irish culture. In the U.S., there are parades, music, and everything turns green. You can offer decorative products, themed clothing, or accessories (green shirts or shamrock items). Create promotions, surprise discounts, or social media giveaways to increase engagement.

March 19th to April 8th: March Madness 

March Madness, the NCAA college basketball tournament, attracts millions with its excitement and betting. Take advantage of the key game dates to promote products for watching games at home (snacks, screens, sports items) and launch flash offers during key games using viral hashtags to gain visibility.

March 25th to 31st: Amazon Big Spring Sale 

With this event, Amazon marks the start of spring with big discounts on clothing, home, beauty, and more. If you sell on the platform, optimize titles and keywords, adjust prices, and activate promotions to stand out during this high-traffic week. It's a great opportunity for both buyers and sellers alike.

April

April 1st: April Fools' Day

April Fools' Day celebrates humor and pranks, being an ideal opportunity for creative campaigns on social media and e-commerce like launching a fictitious product, deceptive promotions that become real, or funny memes, always ensuring the tone is light and respectful.

April 11th: National Pet Day

Celebrate the love for pets and promote their care and adoption. If you sell pet-friendly products, take the opportunity to offer special bundles, launch contests with pet photos, or donate to shelters with each purchase, using hashtags like #NationalPetDay.

April 18th to 20th: Easter 

In the U.S., Easter Sunday has a commercial focus with brunches, decorations, and children's activities. This is where the famous Easter egg hunts and chocolate bunnies happen. You can launch promotions on family products like gift baskets, formal clothes, and candy.

April 22nd: Earth Day 

A day that promotes environmental awareness and sustainability. Many brands take advantage to highlight their eco-friendly initiatives. On Earth Day, you can launch campaigns with reusable or recycled products, offer green discounts, and communicate how your brand takes care of the planet.

May

May 4th: Star Wars Day

It's a key date for fans and geek brands. Businesses offer themed products with discounts like “May the Deals Be With You” and activate contests on social media. You can promote geek products like t-shirts, mugs, figures, toys, posters, or technology inspired by Star Wars. 

May 5th: Cinco de Mayo 

Although it commemorates a Mexican victory, in the U.S. it is celebrated with food, music, and social gatherings. Take advantage of this date to promote themed products, collaborate with Latino brands, and generate cultural content that connects with your audience. 

May 11th: Mother's Day

Mother's Day is a key sales day for retail. Brands launch campaigns from April with personalized gifts, special kits, and gift packaging, using emotional messages that celebrate love and gratitude. Create campaigns that highlight the importance of mothers, offering discounts on selected products and special promotions.

May 25th: National Wine Day

This is the day to celebrate and share wines in all their varieties. Here you can run promotions on bottles of wine, glasses, accessories, or gift sets and complement with virtual tastings or social media content about vineyards.

May 26th: Memorial Day

It honors fallen soldiers and marks the unofficial start of summer in the U.S. Businesses can launch campaigns with discounts on light clothing, outdoor items, or patriotic decorations. You can boost sales with free shipping or limited-time promos.

June 

June 5th: World Environment Day 

Foster global ecological action and it's a key opportunity for sustainable brands. Highlight eco-friendly products, communicate your environmental efforts, and launch initiatives like reforestation or responsible packaging to connect with conscious consumers.

June 6th: National Donut Day 

With roots in World War I, National Donut Day is a sweet and popular celebration in the U.S. Take the opportunity to give away donuts with purchases, launch special editions, or create creative and nostalgic campaigns that connect with your audience.

June 8th: Best Friends Day

A popular date on social media, especially among young people. Run share-worthy promotions, like “buy one, get the second at a discount” and highlight products for gifting among friends: kits, matching clothing, or personalized cards. The great thing is that stores in any category can take advantage of this sales day.

June 14th: Flag Day

A special event in the United States that celebrates national pride. Participate with promotions on patriotic products like clothing, decorations, and accessories. You can also take advantage of this day to anticipate summer offers leading up to the 4th of July.

June 15th: Father's Day

Another key sales date for commerce and gifts. Like Mother's Day, you should start your campaign at least two weeks in advance. Promote gadgets, tools, fashion, or special kits and personalized packaging. Highlight the emotionality of the date from family ties. 

June 19th: Juneteenth

Commemorates the emancipation of the last enslaved people in the U.S. and is a date for reflection and celebration of African American culture. On this date, you can highlight products from African American creators, collaborate with brands, and support social causes. Ensure your message is respectful and authentic – don’t commercialize the struggle.

June 20th: National Flip Flop Day 

A date celebrating the arrival of summer with a relaxed style - it's ideal for casual fashion brands. If your store sells sandals, beachwear, or accessories, make joyful visual campaigns and special offers like “Today Only: 20% OFF”.

June 28th: International LGBTQ Pride Day 

Throughout the month, diversity is celebrated and LGBTQIA+ rights are promoted. Show your support by donating to organizations and communicating authentically, reflecting a real commitment to inclusion. Offer inclusive products, create special editions that support the cause. 

July

July 4th:  Independence Day

Besides being a national holiday, it drives big online sales in summer products, patriotic items, clothing, electronics, celebrations, toys, etc. Take advantage of the date and offer discounts including free shipping or limited-time promotions to increase conversions.

Mid-July: Amazon Prime Day* 

Amazon Prime Day is one of the largest sales events in e-commerce. Only in 2024, more than 200 million items were sold during the two-day event with exclusive discounts for Amazon Prime members. If you sell on Amazon, launch special promotions or create parallel offers on your website to take advantage of this discount event.

July 24th to 27th: Comic-Con International (San Diego)**

The key event for fans of comics, movies, video games, anime, and pop culture. If you sell merchandise, collectibles, or themed clothing, launch special promotions during that week. You can also relate any product you sell to the Comic-Con theme. Leverage the momentum of this major event on social media.

Last week of July: Back to School

Back to school in the United States is in August or September, so many offers start at the end of July. If you want to reach this audience of parents and students, you can offer discounts by volume and/or promotional codes. In many cases, offers continue throughout August.

August

August 8th to 10th: Tax-Free Weekend

Many states temporarily remove taxes on supplies, clothing, and technology. Inform your customers if your eCommerce qualifies for tax-free in their state and highlight eligible products.

August 9th: National Book Lovers Day

Celebrate the love for reading! This date is ideal for publishers, bookstores, and educational brands. Create themed packages or discounts by genre and, if you sell other products, offer content like reading lists or guides.

August 15th: National Relaxation Day

A day dedicated to wellness and rest. If you have a self-care brand, promote candles, spas, comfortable clothing, and relaxation kits, with a calm and visually appealing campaign.

September

September 1st: Labor Day 

Labor Day is a national holiday that many take advantage of to shop. Businesses usually offer discounts on summer products like clothing, furniture, grills, and electronics. It's a good date to promote "end-of-season sales".

September 12th: National Video Games Day 

Ideal for brands that sell consoles, games, and accessories. Offer promotions on popular products and organize contests or giveaways on social media to attract the gamer community.

September 23rd: First Day of Fall

Marks the launch of new fashion collections, household products, and decorations. If you're dedicated to fashion, plan your offers, campaigns, and launches in advance. Take advantage of making super offers to clear your inventory. 

September 29th: National Coffee Day

Brands that sell related products, like coffee makers and gourmet coffee, can offer promotions or discounts on coffee, accessories, or espresso machines; as well as free shipping for select purchases.

October

October 7th: World Energy Saving Day

This day promotes energy efficiency and sustainability. If you sell eco-friendly products or green technology, take advantage to run awareness and sales campaigns. Offer discounts on products like LED bulbs or low-consumption appliances.

October 10th: Mental Health Day

Dedicated to raising awareness of the importance of mental health and promoting self-care. If your store sells wellness, meditation, or relaxation products, take advantage to offer promotions. Offer discounts on items like essential oils or meditation kits that aid mental health.

October 13th: Columbus Day 

This day commemorates Christopher Columbus' arrival in America and many brands use it as an opportunity to hold sales. Participate with a thematic sale that celebrates cultural diversity - you can offer discounts on products from various cultures or promotions with an international focus.

October 31st: Halloween 

Halloween is a date with huge sales in the United States. Launch special offers, and encourage customers to buy in advance with a promo code and add a ghostly touch. If you're up for it, the entire month is perfect for selling costumes, decorations, and treats!

November 

November 11th: Veterans Day

It's a date to honor those who served in the Armed Forces. Many brands take the opportunity to show gratitude with special promotions for veterans and military personnel. You can focus your campaigns on patriotic, historical, or cause-supporting products, always with respect and gratitude.

November 27th: Thanksgiving Day

Thanksgiving Day marks the start of the holiday season. Take advantage of launching pre-Black Friday promotions or special discounts for those who buy early in the week. It's a good opportunity to capture attention before the large volume of offers.

November 28th: Black Friday 

Your moment to shine has arrived! The day of the year with the biggest discounts on all types of products. Plan a marketing strategy in advance to generate anticipation with your Black Friday discounts. You can offer benefits like free shipping or exclusive online discounts to attract more shoppers.

November 29th: Small Business Saturday 

The Saturday after Black Friday is a day to support local small businesses. If you're one of them, offer special discounts and highlight the value of your unique or handmade products. Promote your store as part of the community.

December

December 1st: Cyber Monday 

Keep selling! An ideal date for online shopping with big discounts on electronics, clothing, and more. Offer exclusive discounts on popular products and organize a 24-hour sale with limited offers to create urgency.

December 2nd: Giving Tuesday 

Celebrate philanthropy and donations. If your company supports a cause, donate a percentage of sales to a charity and offer discounts on solidarity products.

December 8th: Green Monday

Another sales opportunity! It's the second Monday in December when e-commerce sites offer big discounts for those looking for Christmas gifts. Create urgency with special promotions and make sure they are visible on social media and emails.

December 20th: Super Saturday

The Saturday before Christmas is one of the biggest sales days of the year, marking the close of the "weekend" before the festivities. Offer attractive promotions, like fast and free shipping, to capture the attention of customers. This day can make a big difference in your sales results.

December 22nd to 24th: Christmas Week 

The week before Christmas is crucial for businesses, as many shoppers look for last-minute gifts. Offer express shipping options and special promotions, ensuring deliveries before December 25th.

 December 25th: Christmas Day

Although it is a festive day, many take advantage of last-minute sales for great deals. Offer special discounts and focus on quick delivery options. Maintain a joyful and themed atmosphere on your social media and packaging.

December 31st: New Year's Eve

Start the year strong by offering special promotions in the last days of December. Highlight products ideal for new beginnings and personal goals. Encourage future purchases with coupons or exclusive discounts.

*Date subject to variation by Amazon

**Date subject to variation by Comic-Con International