May 7, 2025
The biggest sales days of the year 2025 (US E-commerce Calendar)
YaVendió Team
Discover the most important discount days in the United States to maximize your sales and attract customers to your digital business.
In this article, the team at YaVendió! has gathered the most relevant dates for e-commerce in the United States, one of the leaders in e-commerce with vast experience in creating disruptive sales strategies.
To make the process easier for you, get the 2025 United States E-commerce Calendar for free, where you can see all the key sales days of the year to launch your campaigns and offers at the most strategic times.
Download your 2025 E-commerce Calendar now here
The most important sales days in the United States
January
January 1: New Year's Sales
New beginnings and habits! Many brands launch the first promotions of the year on this date. Consider offering discounts on fitness, wellness, organization products, and courses. Motivational messages for starting the year right are a must.
January 15: Blue Monday
Known as the most depressing day of the year. It can be exploited by launching special offers, discounts, or promotions that help consumers improve their mood. It's an excellent opportunity to generate sales by highlighting products that promote well-being or comfort.
January 20: Martin Luther King Jr. Day
This is when e-commerce launches winter promotions and seasonal clearances. It can be an opportunity to implement social awareness campaigns and show corporate responsibility. On this date, offers can focus on wellness products or outdoor activities.
January 29: Chinese New Year
This festival is particularly relevant for brands with international presence or focus on cultural products, as it allows launching themed collections, special promotions, or campaigns focused on the Asian community and its tradition.
February
February 6 to 11: New York Fashion Week, Fall/Winter
During this week, fashion brands take advantage of making discounts and limited promotions. Stores launch special offers and exclusive collections. If you are a retailer, offer flash sales or real-time product launches. Provide a personalized and fast shopping experience and highlight exclusive promotions to retain your customers.
February 9: Super Bowl
During the Super Bowl, businesses make promotions with sports and entertainment products. There are discounts, flash sales, and themed promotions. It's an incredible opportunity for themed offers with tech products, clothing, and limited promotions that attract fans.
February 13: Galentine's Day
Galentine's Day is a day to celebrate friendship among women. Digital businesses focus their offers on gifts, beauty, fashion, and experiences. You can use social media to boost the sale of your products that celebrate female friendship.
February 14: Valentine's Day
One of the most important sales days of the year. Valentine's Day is abundant with offers on gifts, flowers, chocolates, jewelry, and couple experiences. Make your business stand out with early purchase discounts and emotional campaigns. You can also create romantic combos and ensure fast deliveries.
February 17: President's Day
On President's Day, you’ll find discounts on electronics, furniture, clothing, and appliances. It's a key date to liquidate winter inventory and attract buyers with attractive discounts. Take the opportunity to offer limited-time promotions, highlighting high-value products like technology or home goods.
March
March 2: Oscars
The Academy Awards celebration is a great opportunity for entertainment, fashion, and tech brands. Offer promotions on movies, streaming service subscriptions, or tech products like TVs and projectors. You can also organize raffles or campaigns with Oscar-themed content to capture movie enthusiasts.
March 4: National Grammar Day
It celebrates the proper use of language and connects with educators, writers, and students. If your e-commerce offers books, stationery, or educational content, launch themed promos, products with funny phrases, or quizzes on social media using hashtags like #NationalGrammarDay.
March 8: International Women's Day
In the U.S., many brands launch campaigns that highlight female leadership and promote gender equity. Join by highlighting products from women-led brands, telling inspiring stories, or donating part of sales to related causes.
March 17: St. Patrick's Day
Once a religious festival, today it's a celebration of Irish culture. In the U.S., there are parades, music, and everything turned green. You can offer decorative products, clothing, or themed accessories (like green shirts or clover items). Create promotions, surprise discounts, or social media giveaways to boost engagement.
March 19 to April 8: March Madness
March Madness, the NCAA college basketball tournament, attracts millions with its excitement and betting. Take advantage of key match dates to promote products for watching games at home (snacks, screens, sports items) and launch flash offers during key games using viral hashtags to gain visibility.
March 25 to 31: Amazon Big Spring Sale
With this event, Amazon marks the beginning of spring with huge discounts on clothing, home, beauty, and more. If you sell on the platform, optimize titles and keywords, adjust prices, and activate promotions to stand out during this high-traffic week. It’s an excellent opportunity for buyers and sellers alike.
April
April 1: April Fool's Day
April Fool's Day celebrates humor and pranks, an ideal opportunity for creative social media and e-commerce campaigns, like launching a fictitious product, turning misleading promotions into real ones, or sharing funny memes, always ensuring the tone is light and respectful.
April 11: National Pet Day
Celebrate love for pets and promote their care and adoption. If you sell pet-friendly products, take the opportunity to offer special bundles, launch contests with pet photos, or donate to shelters with each purchase using hashtags like #NationalPetDay.
April 18 to 20: Easter Week
In the U.S., Easter Sunday has a commercial focus with brunches, decorations, and children's activities. This is where you see the famous Easter egg hunt and chocolate bunnies. You can launch promotions on family products like baskets, formal clothing, and treats.
April 22: Earth Day
A day that promotes environmental awareness and sustainability. Many brands take advantage of it to highlight their ecological initiatives. On Earth Day, you can launch campaigns with reusable or recycled products, offer green discounts and communicate how your brand cares for the planet.
May
May 4: Star Wars Day
It’s a key date for fans and geek brands. Businesses offer themed products with discounts like “May the Deals Be With You” and activate social media contests. You can promote geek products like shirts, mugs, figures, toys, posters, or Star Wars-inspired technology.
May 5: Cinco de Mayo
Although it commemorates a Mexican victory, in the U.S., it’s celebrated with food, music, and social gatherings. Take advantage of this date to promote themed products, collaborate with Latin brands, and generate cultural content that connects with your audience.
May 11: Mother's Day
Mother's Day is a key sales day for retail. Brands launch campaigns from April with personalized gifts, special kits, and gift wrapping, using emotional messages that celebrate love and gratitude. Create campaigns that highlight the importance of mothers, offering discounts on selected products and special promotions
May 25: National Wine Day
This is the day to celebrate and share wines in all their varieties. Here you can make promotions on wine bottles, glasses, accessories, or gift sets and complement with virtual tastings or social media content about vineyards.
May 26: Memorial Day
It honors fallen soldiers and marks the unofficial start of summer in the U.S. Businesses can launch campaigns with discounts on light clothing, outdoor items, or patriotic decorations. You can boost sales with free shipping or limited-time promos.
June
June 5: World Environment Day
It promotes ecological action globally and is a key opportunity for sustainable brands. Highlight eco-friendly products, communicate your environmental efforts, and launch initiatives like reforestation or responsible packaging to connect with conscious consumers.
June 6: National Donut Day
With roots in World War I, National Donut Day is a sweet and popular celebration in the U.S. Take advantage of offering free donuts with purchases, launching special editions, or creating creative and nostalgic campaigns that connect with your audience
June 8: Best Friends Day
A popular date on social media, especially among young people. Make sharing promotions, such as “buy one and get the second at a discount,” and highlight products to gift between friends: kits, matching clothes, or personalized cards. The great thing is that stores of any type can take advantage of this sales day.
June 14: Flag Day
A special event in the United States that celebrates national pride. Participate with promotions on patriotic products like clothing, decorations, and accessories. You can also take advantage of this day to anticipate summer offers leading up to July 4th.
June 15: Father's Day
Another key sales date for retail and gifts. Like Mother's Day, you should start your campaign at least two weeks prior. Promote gadgets, tools, fashion, or special kits and personalized packaging. Highlight the emotion of the date reflecting family bonds.
June 19: Juneteenth
It commemorates the emancipation of the last enslaved people in the U.S. and is a date for reflection and celebration of African American culture. On this date, you can highlight products by Black creators, collaborate with brands, and support social causes. Ensure your message is respectful and authentic - don't commercialize the struggle.
June 20: National Flip Flop Day
A date that celebrates the arrival of summer with a relaxed style - ideal for casual fashion brands. If your store sells sandals, beachwear, or accessories, create cheerful visual campaigns and special offers like "Today only: 20% OFF."
June 28: International LGBT Pride Day
The entire month is dedicated to celebrating diversity and promoting LGBTQIA+ rights. Show your support with donations to organizations and communicate with authenticity, reflecting a genuine commitment to inclusion. Release inclusive products, create special editions that support the cause.
July
July 4: Independence Day
Besides being a national holiday, it drives significant online sales in summer products, patriotic items, clothing, electronics, celebrations, toys, etc. Take advantage of the date and offer discounts including free shipping or limited promotions to increase conversions.
Mid-July: Amazon Prime Day*
Amazon Prime Day is one of the biggest sales events in e-commerce. Just in 2024, over 200 million items were sold during the two-day event with exclusive discounts for Amazon Prime members. If you sell on Amazon, launch special promotions or create parallel offers on your website to take advantage of this discount celebration.
July 24 to 27: Comic-Con International (San Diego)**
The key event for comic, movie, video game, anime, and pop culture fans. If you sell merchandising, collectibles, or themed clothing, launch special promotions during that week. You can also relate any product you sell to the Comic-Con theme. Leverage the momentum of this important event on social media.
Last week of July: Back to School
The back-to-school season in the United States is in August or September, so many deals start at the end of July. If you want to reach this audience of parents and students, you can offer volume discounts and/or promotional codes. In many cases, offers continue throughout August.
August
August 8 to 10: Tax-Free Weekend
Many states temporarily remove sales tax on school supplies, clothing, and technology. Inform your customers if your eCommerce qualifies for the tax-free weekend in their state and highlight eligible products.
August 9: National Book Lovers Day
Celebrate your love for reading! This date is ideal for publishers, bookstores, and educational brands. Create themed packages or discounts by genre, and if you sell other products, offer content like reading lists or guides.
August 15: National Relaxation Day
A day dedicated to wellness and rest. If you have a self-care brand, promote candles, spas, comfortable clothing, and relaxation kits with a calm and visually attractive campaign.
September
September 1: Labor Day
Labor Day is a national holiday that many take advantage of for shopping. Businesses typically offer discounts on summer products like clothing, furniture, grills, and electronics. It's a good date to promote "end of season sales."
September 12: National Video Games Day
Ideal for brands selling consoles, games, and accessories. Offer promotions on popular products and organize contests or social media giveaways to attract the gamer community.
September 23: First Day of Fall
Marks the launch of new fashion collections, home products, and decor. If you’re in the clothing business, plan offers, campaigns, and launches in advance. Use this opportunity to run super sales to clear your inventory.
September 29: National Coffee Day
Brands selling related products, such as coffee makers and gourmet coffee, can offer promotions or discounts on coffee, accessories, or espresso machines; and offer free shipping on select purchases.
October
October 7: World Energy Saving Day
This day promotes energy efficiency and sustainability. If you sell eco-friendly products or green technology, take the opportunity for awareness and sales campaigns. Offer discounts on products like LED bulbs or energy-efficient appliances.
October 10: World Mental Health Day
Dedicated to highlighting the importance of mental health and promoting self-care. If your store sells wellness, meditation, or relaxation products, take the opportunity to offer promotions. Offer discounts on items like essential oils or meditation kits that help mental health.
October 13: Columbus Day
This day commemorates Christopher Columbus's arrival in America and many brands use it as an opportunity for sales. Participate with a themed sale that celebrates cultural diversity - you can offer discounts on products from various cultures or promotions with an international focus.
October 31: Halloween
Halloween is a date with major sales in the United States. Launch special offers, and encourage customers to shop in advance with a promotional code and a spooky twist. If you dare, the whole month is perfect for selling costumes, decorations, and treats!
November
November 11: Veteran's Day
It's a date to honor those who have served in the Armed Forces. Many brands take the opportunity to show gratitude with special promotions for veterans and military personnel. You can focus your campaigns on patriotic, historical, or support products, always with respect and gratitude.
November 27: Thanksgiving Day
Thanksgiving Day marks the start of the holiday season. Take advantage of launching pre-Black Friday promotions or special discounts for those who shop early in the week. It's a good chance to capture attention before the large volume of offers.
November 28: Black Friday
It's your moment to shine! The day of the year with the biggest discounts on all types of products. Plan an early marketing strategy to generate anticipation for your Black Friday discounts. You can offer benefits like free shipping or exclusive online discounts to attract more buyers.
November 29: Small Business Saturday
The Saturday after Black Friday is a day to support local small businesses. If you're one, offer special discounts and highlight the value of your unique or handmade products. Promote your store as a part of the community.
December
December 1: Cyber Monday
Keep the sales going! The ideal date for online shopping with great discounts on electronics, clothing, and more. Offer exclusive discounts on popular products and organize a 24-hour sale with limited-time offers to create urgency.
December 2: Giving Tuesday
Celebrate philanthropy and donations. If your company supports a cause, donate a percentage of sales to a charity and offer discounts on solidarity products.
December 8: Green Monday
Another sales opportunity! It's the second Monday in December when ecommerce offers great discounts for those looking for Christmas gifts. Create urgency with special promotions and ensure they are visible on social media and emails.
December 20: Super Saturday
The Saturday before Christmas is one of the most important sales days of the year, marking the close of the "weekend" before the holidays. Offer attractive promotions, like fast and free shipping, to capture customers' attention. This day can make a big difference in your sales results.
December 22 to 24: Christmas Week
The week before Christmas is crucial for businesses, as many shoppers seek last-minute gifts. Offer express shipping options and special promotions, and ensure guaranteed deliveries before December 25th.
December 25: Christmas Day
Though it is a holiday, many take advantage of last-minute sales on super offers. Offer special discounts and focus on fast delivery options. Keep a cheerful and themed environment on your social media and packaging.
December 31: New Year
Start the year strong by offering special promotions in the last days of December. Highlight products ideal for new beginnings and personal goals. Encourage future purchases with coupons or exclusive discounts.
*Date subject to change by Amazon
**Date subject to change by Comic-Con International
Other e-commerce calendars
Discover the most important discount days in the United States to maximize your sales and attract customers to your digital business.
In this article, the team at YaVendió! has gathered the most relevant dates for e-commerce in the United States, one of the leaders in e-commerce with vast experience in creating disruptive sales strategies.
To make the process easier for you, get the 2025 United States E-commerce Calendar for free, where you can see all the key sales days of the year to launch your campaigns and offers at the most strategic times.
Download your 2025 E-commerce Calendar now here
The most important sales days in the United States
January
January 1: New Year's Sales
New beginnings and habits! Many brands launch the first promotions of the year on this date. Consider offering discounts on fitness, wellness, organization products, and courses. Motivational messages for starting the year right are a must.
January 15: Blue Monday
Known as the most depressing day of the year. It can be exploited by launching special offers, discounts, or promotions that help consumers improve their mood. It's an excellent opportunity to generate sales by highlighting products that promote well-being or comfort.
January 20: Martin Luther King Jr. Day
This is when e-commerce launches winter promotions and seasonal clearances. It can be an opportunity to implement social awareness campaigns and show corporate responsibility. On this date, offers can focus on wellness products or outdoor activities.
January 29: Chinese New Year
This festival is particularly relevant for brands with international presence or focus on cultural products, as it allows launching themed collections, special promotions, or campaigns focused on the Asian community and its tradition.
February
February 6 to 11: New York Fashion Week, Fall/Winter
During this week, fashion brands take advantage of making discounts and limited promotions. Stores launch special offers and exclusive collections. If you are a retailer, offer flash sales or real-time product launches. Provide a personalized and fast shopping experience and highlight exclusive promotions to retain your customers.
February 9: Super Bowl
During the Super Bowl, businesses make promotions with sports and entertainment products. There are discounts, flash sales, and themed promotions. It's an incredible opportunity for themed offers with tech products, clothing, and limited promotions that attract fans.
February 13: Galentine's Day
Galentine's Day is a day to celebrate friendship among women. Digital businesses focus their offers on gifts, beauty, fashion, and experiences. You can use social media to boost the sale of your products that celebrate female friendship.
February 14: Valentine's Day
One of the most important sales days of the year. Valentine's Day is abundant with offers on gifts, flowers, chocolates, jewelry, and couple experiences. Make your business stand out with early purchase discounts and emotional campaigns. You can also create romantic combos and ensure fast deliveries.
February 17: President's Day
On President's Day, you’ll find discounts on electronics, furniture, clothing, and appliances. It's a key date to liquidate winter inventory and attract buyers with attractive discounts. Take the opportunity to offer limited-time promotions, highlighting high-value products like technology or home goods.
March
March 2: Oscars
The Academy Awards celebration is a great opportunity for entertainment, fashion, and tech brands. Offer promotions on movies, streaming service subscriptions, or tech products like TVs and projectors. You can also organize raffles or campaigns with Oscar-themed content to capture movie enthusiasts.
March 4: National Grammar Day
It celebrates the proper use of language and connects with educators, writers, and students. If your e-commerce offers books, stationery, or educational content, launch themed promos, products with funny phrases, or quizzes on social media using hashtags like #NationalGrammarDay.
March 8: International Women's Day
In the U.S., many brands launch campaigns that highlight female leadership and promote gender equity. Join by highlighting products from women-led brands, telling inspiring stories, or donating part of sales to related causes.
March 17: St. Patrick's Day
Once a religious festival, today it's a celebration of Irish culture. In the U.S., there are parades, music, and everything turned green. You can offer decorative products, clothing, or themed accessories (like green shirts or clover items). Create promotions, surprise discounts, or social media giveaways to boost engagement.
March 19 to April 8: March Madness
March Madness, the NCAA college basketball tournament, attracts millions with its excitement and betting. Take advantage of key match dates to promote products for watching games at home (snacks, screens, sports items) and launch flash offers during key games using viral hashtags to gain visibility.
March 25 to 31: Amazon Big Spring Sale
With this event, Amazon marks the beginning of spring with huge discounts on clothing, home, beauty, and more. If you sell on the platform, optimize titles and keywords, adjust prices, and activate promotions to stand out during this high-traffic week. It’s an excellent opportunity for buyers and sellers alike.
April
April 1: April Fool's Day
April Fool's Day celebrates humor and pranks, an ideal opportunity for creative social media and e-commerce campaigns, like launching a fictitious product, turning misleading promotions into real ones, or sharing funny memes, always ensuring the tone is light and respectful.
April 11: National Pet Day
Celebrate love for pets and promote their care and adoption. If you sell pet-friendly products, take the opportunity to offer special bundles, launch contests with pet photos, or donate to shelters with each purchase using hashtags like #NationalPetDay.
April 18 to 20: Easter Week
In the U.S., Easter Sunday has a commercial focus with brunches, decorations, and children's activities. This is where you see the famous Easter egg hunt and chocolate bunnies. You can launch promotions on family products like baskets, formal clothing, and treats.
April 22: Earth Day
A day that promotes environmental awareness and sustainability. Many brands take advantage of it to highlight their ecological initiatives. On Earth Day, you can launch campaigns with reusable or recycled products, offer green discounts and communicate how your brand cares for the planet.
May
May 4: Star Wars Day
It’s a key date for fans and geek brands. Businesses offer themed products with discounts like “May the Deals Be With You” and activate social media contests. You can promote geek products like shirts, mugs, figures, toys, posters, or Star Wars-inspired technology.
May 5: Cinco de Mayo
Although it commemorates a Mexican victory, in the U.S., it’s celebrated with food, music, and social gatherings. Take advantage of this date to promote themed products, collaborate with Latin brands, and generate cultural content that connects with your audience.
May 11: Mother's Day
Mother's Day is a key sales day for retail. Brands launch campaigns from April with personalized gifts, special kits, and gift wrapping, using emotional messages that celebrate love and gratitude. Create campaigns that highlight the importance of mothers, offering discounts on selected products and special promotions
May 25: National Wine Day
This is the day to celebrate and share wines in all their varieties. Here you can make promotions on wine bottles, glasses, accessories, or gift sets and complement with virtual tastings or social media content about vineyards.
May 26: Memorial Day
It honors fallen soldiers and marks the unofficial start of summer in the U.S. Businesses can launch campaigns with discounts on light clothing, outdoor items, or patriotic decorations. You can boost sales with free shipping or limited-time promos.
June
June 5: World Environment Day
It promotes ecological action globally and is a key opportunity for sustainable brands. Highlight eco-friendly products, communicate your environmental efforts, and launch initiatives like reforestation or responsible packaging to connect with conscious consumers.
June 6: National Donut Day
With roots in World War I, National Donut Day is a sweet and popular celebration in the U.S. Take advantage of offering free donuts with purchases, launching special editions, or creating creative and nostalgic campaigns that connect with your audience
June 8: Best Friends Day
A popular date on social media, especially among young people. Make sharing promotions, such as “buy one and get the second at a discount,” and highlight products to gift between friends: kits, matching clothes, or personalized cards. The great thing is that stores of any type can take advantage of this sales day.
June 14: Flag Day
A special event in the United States that celebrates national pride. Participate with promotions on patriotic products like clothing, decorations, and accessories. You can also take advantage of this day to anticipate summer offers leading up to July 4th.
June 15: Father's Day
Another key sales date for retail and gifts. Like Mother's Day, you should start your campaign at least two weeks prior. Promote gadgets, tools, fashion, or special kits and personalized packaging. Highlight the emotion of the date reflecting family bonds.
June 19: Juneteenth
It commemorates the emancipation of the last enslaved people in the U.S. and is a date for reflection and celebration of African American culture. On this date, you can highlight products by Black creators, collaborate with brands, and support social causes. Ensure your message is respectful and authentic - don't commercialize the struggle.
June 20: National Flip Flop Day
A date that celebrates the arrival of summer with a relaxed style - ideal for casual fashion brands. If your store sells sandals, beachwear, or accessories, create cheerful visual campaigns and special offers like "Today only: 20% OFF."
June 28: International LGBT Pride Day
The entire month is dedicated to celebrating diversity and promoting LGBTQIA+ rights. Show your support with donations to organizations and communicate with authenticity, reflecting a genuine commitment to inclusion. Release inclusive products, create special editions that support the cause.
July
July 4: Independence Day
Besides being a national holiday, it drives significant online sales in summer products, patriotic items, clothing, electronics, celebrations, toys, etc. Take advantage of the date and offer discounts including free shipping or limited promotions to increase conversions.
Mid-July: Amazon Prime Day*
Amazon Prime Day is one of the biggest sales events in e-commerce. Just in 2024, over 200 million items were sold during the two-day event with exclusive discounts for Amazon Prime members. If you sell on Amazon, launch special promotions or create parallel offers on your website to take advantage of this discount celebration.
July 24 to 27: Comic-Con International (San Diego)**
The key event for comic, movie, video game, anime, and pop culture fans. If you sell merchandising, collectibles, or themed clothing, launch special promotions during that week. You can also relate any product you sell to the Comic-Con theme. Leverage the momentum of this important event on social media.
Last week of July: Back to School
The back-to-school season in the United States is in August or September, so many deals start at the end of July. If you want to reach this audience of parents and students, you can offer volume discounts and/or promotional codes. In many cases, offers continue throughout August.
August
August 8 to 10: Tax-Free Weekend
Many states temporarily remove sales tax on school supplies, clothing, and technology. Inform your customers if your eCommerce qualifies for the tax-free weekend in their state and highlight eligible products.
August 9: National Book Lovers Day
Celebrate your love for reading! This date is ideal for publishers, bookstores, and educational brands. Create themed packages or discounts by genre, and if you sell other products, offer content like reading lists or guides.
August 15: National Relaxation Day
A day dedicated to wellness and rest. If you have a self-care brand, promote candles, spas, comfortable clothing, and relaxation kits with a calm and visually attractive campaign.
September
September 1: Labor Day
Labor Day is a national holiday that many take advantage of for shopping. Businesses typically offer discounts on summer products like clothing, furniture, grills, and electronics. It's a good date to promote "end of season sales."
September 12: National Video Games Day
Ideal for brands selling consoles, games, and accessories. Offer promotions on popular products and organize contests or social media giveaways to attract the gamer community.
September 23: First Day of Fall
Marks the launch of new fashion collections, home products, and decor. If you’re in the clothing business, plan offers, campaigns, and launches in advance. Use this opportunity to run super sales to clear your inventory.
September 29: National Coffee Day
Brands selling related products, such as coffee makers and gourmet coffee, can offer promotions or discounts on coffee, accessories, or espresso machines; and offer free shipping on select purchases.
October
October 7: World Energy Saving Day
This day promotes energy efficiency and sustainability. If you sell eco-friendly products or green technology, take the opportunity for awareness and sales campaigns. Offer discounts on products like LED bulbs or energy-efficient appliances.
October 10: World Mental Health Day
Dedicated to highlighting the importance of mental health and promoting self-care. If your store sells wellness, meditation, or relaxation products, take the opportunity to offer promotions. Offer discounts on items like essential oils or meditation kits that help mental health.
October 13: Columbus Day
This day commemorates Christopher Columbus's arrival in America and many brands use it as an opportunity for sales. Participate with a themed sale that celebrates cultural diversity - you can offer discounts on products from various cultures or promotions with an international focus.
October 31: Halloween
Halloween is a date with major sales in the United States. Launch special offers, and encourage customers to shop in advance with a promotional code and a spooky twist. If you dare, the whole month is perfect for selling costumes, decorations, and treats!
November
November 11: Veteran's Day
It's a date to honor those who have served in the Armed Forces. Many brands take the opportunity to show gratitude with special promotions for veterans and military personnel. You can focus your campaigns on patriotic, historical, or support products, always with respect and gratitude.
November 27: Thanksgiving Day
Thanksgiving Day marks the start of the holiday season. Take advantage of launching pre-Black Friday promotions or special discounts for those who shop early in the week. It's a good chance to capture attention before the large volume of offers.
November 28: Black Friday
It's your moment to shine! The day of the year with the biggest discounts on all types of products. Plan an early marketing strategy to generate anticipation for your Black Friday discounts. You can offer benefits like free shipping or exclusive online discounts to attract more buyers.
November 29: Small Business Saturday
The Saturday after Black Friday is a day to support local small businesses. If you're one, offer special discounts and highlight the value of your unique or handmade products. Promote your store as a part of the community.
December
December 1: Cyber Monday
Keep the sales going! The ideal date for online shopping with great discounts on electronics, clothing, and more. Offer exclusive discounts on popular products and organize a 24-hour sale with limited-time offers to create urgency.
December 2: Giving Tuesday
Celebrate philanthropy and donations. If your company supports a cause, donate a percentage of sales to a charity and offer discounts on solidarity products.
December 8: Green Monday
Another sales opportunity! It's the second Monday in December when ecommerce offers great discounts for those looking for Christmas gifts. Create urgency with special promotions and ensure they are visible on social media and emails.
December 20: Super Saturday
The Saturday before Christmas is one of the most important sales days of the year, marking the close of the "weekend" before the holidays. Offer attractive promotions, like fast and free shipping, to capture customers' attention. This day can make a big difference in your sales results.
December 22 to 24: Christmas Week
The week before Christmas is crucial for businesses, as many shoppers seek last-minute gifts. Offer express shipping options and special promotions, and ensure guaranteed deliveries before December 25th.
December 25: Christmas Day
Though it is a holiday, many take advantage of last-minute sales on super offers. Offer special discounts and focus on fast delivery options. Keep a cheerful and themed environment on your social media and packaging.
December 31: New Year
Start the year strong by offering special promotions in the last days of December. Highlight products ideal for new beginnings and personal goals. Encourage future purchases with coupons or exclusive discounts.
*Date subject to change by Amazon
**Date subject to change by Comic-Con International
Other e-commerce calendars
May 7, 2025
Discover More
Conoce Qué es un Agente de Ventas con IA, Qué Hace y Ejemplos
Conoce Qué es un Agente de Ventas con IA, Qué Hace y Ejemplos
Conoce Qué es un Agente de Ventas con IA, Qué Hace y Ejemplos
Payment Gateways in Peru: The Guide for Entrepreneurs
Payment Gateways in Peru: The Guide for Entrepreneurs
Payment Gateways in Peru: The Guide for Entrepreneurs
Bring the magic to your sales TODAY!
Get a demo
Bring the magic to your sales TODAY!
Get a demo
Bring the magic to your sales TODAY!
Get a demo
@2024 YA VENDIO - All rights reserved
@2024 YA VENDIO - All rights reserved
