Cyber Wow 2025: Dates, how it works and how to sell more

The Cyber Wow is one of the most important online discount events in Peru, where major e-commerce brands participate. There are three occasions a year when thousands of businesses launch their best promotions to boost their digital sales.

But you don't need to have a giant online store to take advantage of it.

If you sell through WhatsApp, Instagram, or marketplaces, the Cyber Wow dates can be a key opportunity to attract new customers, move inventory, and increase your sales. You just need preparation and strategy.

In this article, I'll tell you:

• When is the next Cyber Wow

• How many editions there are in the year

• How the Cyber Wow works

• And most importantly: how to prepare your business to sell more during this campaign ⚡

When is the Cyber Wow? 

The Cyber Wow generally takes place three times a year in Peru, and each edition brings together dozens of brands with limited-time special offers. 

Although the exact dates may vary slightly each year, these are the estimates based on previous editions:

✅ The next Cyber Wow will be: July 2025

Remember to check the official site cyberwow.pe or the networks of IAB Peru, the event organizers, to confirm the exact date as it approaches.

How does the Cyber Wow work? 

The Cyber Wow is a campaign organized by the Interactive Advertising Bureau (IAB Peru) where brands offer special promotions for several days.

This is how the Cyber Wow works:

• Brands that formally sign up through cyberwow.pe become part of the event officially. 

• IAB Peru centralizes all offers on a single site, which generates high web traffic and expectation.

• Each business is responsible for managing its own promotions, stock, sales channels, and customer service.

• The event usually lasts between 3 to 5 days, although many companies extend their promotions all week (known as Cyber Week).

However, it is not mandatory to be registered to launch your own Cyber campaigns during those days. Many entrepreneurs and SMEs take advantage of the traffic and expectation of the event to activate discounts, combos, free shipping, or marketing campaigns on their own.

What type of businesses participate?

The Cyber Wow is open to all types of businesses with a digital presence. These are some business profiles that can (and should) take advantage of the event:

• Large brands 🏬

Retailers of technology, fashion, appliances, travel, supermarkets, and banks are usually official participants of the event. 

• SMEs with digital presence 🛍️

Medium-sized businesses that already have a virtual store, space in marketplaces, or social networks can plan their own promotions, without needing to be officially registered. 

• Entrepreneurs who sell via WhatsApp or Instagram 📲

Many small businesses, like clothing stores, natural products, food, gifts, or services, achieve excellent sales during the Cyber Wow with just a well-maintained Instagram account and a good flow of attention via WhatsApp. 

What categories have the highest demand during the Cyber Wow?

According to previous editions, the most sought-after categories are:

• Technology (cell phones, laptops, headphones)

• Appliances

• Fashion and footwear

• Beauty and personal care

• Travel and tourism

• Furniture and home

• Supermarket and daily-use products

💡 Tip: Even if your business doesn't belong to these categories, you can create promotions that respond to specific needs of the Cyber Wow, like free shipping, seasonal combos, or quantity discounts.

Prepare your business for the next Cyber Wow with these 7 tips

Here are 7 practical and actionable tips for your business —regardless of its size— to make the most of this Cyber Wow:

1. Plan your inventory and offers in advance 🛒

First, make sure you have enough units of your star products (those with high demand or good sales history throughout the year). There's nothing worse than attracting traffic and not being able to fulfill the orders.

The Cyber Wow is also a great opportunity to move stagnant inventory. 

Do you have products that haven't sold in weeks or months? Bundle them into attractive combos with your top-selling products or add incentives like free shipping if they include them in their purchase.

2. Create an irresistible offer (without compromising your profitability) 🧲

Participating in the Cyber Wow doesn't mean lowering prices like crazy. Before defining discounts, it's crucial to calculate your minimum profitable margin. That is, how much you can lower without affecting your operation or cash flow. A good offer isn't the cheapest, but the smartest.

Instead of applying a single general discount, you can create various promotions based on the type of customer or product:

• More aggressive offers for low turnover products

• Moderate discounts for your top sellers

• Special promos only for repeat customers or those who buy through WhatsApp

The goal is to attract with a powerful offer and leave a good experience so that customer returns after the event.

💡 Want to create a good promo? Our article on types and examples of sales promotions might interest you.

3. Optimize your attention channel (especially WhatsApp) 📱

During the Cyber Wow, the speed and clarity with which you attend can make the difference between closing a sale or losing it. If your main sales channel is WhatsApp —as is the case with thousands of small businesses in LATAM— it's key to have it well optimized before the event.

Here are some key actions:

• Organize your catalog within WhatsApp Business

Ensure that your products are well classified by category, with clear names, attractive photos, and visible prices. This way, your customers can explore without waiting for a response, and you'll reduce the attention time.

• Activate automatic messages and use smart labels

Set up a welcome message and another out of hours so no one is left without a response. A professional greeting can make the difference in high traffic events like the Cyber Wow.

You can also take advantage of WhatsApp Business labels and classify your contacts according to their interest or purchase stage: "new lead," "question about combos," "frequent customer," etc. This will allow you to follow up after the event to improve your conversion.

• Automate your sales process with artificial intelligence (AI)

If WhatsApp is one of your main sales channels, you can now use AI to automatically close your sales.

At YaVendió!, we've helped over 150 digital businesses increase their sales with our AI agent specialized in e-commerce products.

If you want to see how it works, chat with YaVendiosita today 🤖 and we'll send you a free demo!

4. Get your online store ready to convert ✅

If you sell online, your store or landing page must be ready to convert visitors into buyers. Note: Having a slow or poorly structured site can cost you sales, no matter how good your offers are.

Here are some tips:

• Ensure you have a fast loading speed (use PageSpeed Insights or GTmetrix).

• Test from your mobile since over 80% of traffic comes from mobile devices.

• Highlight your Cyber Wow promotions on the home page or a special section.

• Make your purchase process simpler. For example, reduce steps at checkout and offer multiple payment methods.

5. Let everyone know you're participating in the Cyber Wow 📣

There's no point in having the best offers if no one finds out. Your communication should start at least a week before the big event and remain constant throughout all the days of the Cyber Wow.

Include this in your multichannel strategy:

• Email marketing: Segment your communications according to the type of client. It's not the same someone who's already bought from you as someone who's only inquired about a product through WhatsApp. You must adapt a different message for each one.

• Meta and TikTok ads: Prioritize campaigns with a direct WhatsApp button so you can quickly close sales.

• Stories and statuses: Use Instagram, TikTok, or WhatsApp stories to showcase products, behind-the-scenes, customer reviews, or to announce when your stock is about to run out.

• Unify your campaign: Use the same concept or slogan so that the campaign is recognizable and adapt it to the format of each of your channels.

6. Don't let logistics play against you during the Cyber Wow 🚚

Before the offers kick off, you need to talk to your logistics provider (whether it's a shipping company or an independent motorcyclist) and agree on realistic delivery times as well as their response capacity in the face of demand peaks. 

If possible, consider including express options or same-day deliveries to stand out from the competition. 

And it's important to clearly communicate the shipping times on your store, WhatsApp, or social media to avoid false promises that generate frustration. 

Remember that logistics is also part of your brand experience.

7. Clear purchase policies = more trust and fewer complaints ☝️

In high traffic dates, you can't afford to confuse your customers. Can they exchange the product? Do you accept Yape? What happens if their order arrives late? All that information must be clear and visible.

Always include:

• A section on changes and returns in simple language. We don't want it to sound like a bank contract, so if there are legal terms, explain them in your own words.

• List of accepted payment methods. Make it clear if you accept Yape, Plin, cards, cash on delivery, etc.

• Specific campaign conditions. It's important that you also explain the details of the promotion, in which channels the discounts are valid, restrictions, and more.

💡 Tip: Create quick WhatsApp responses with this info. That way, your entire team can provide the same information quickly during the Cyber.

Don't miss the Cyber Wow: prepare and make it your best sales day!

A great Cyber Wow isn't a matter of luck, but of preparation. If you're already selling online —even just through WhatsApp— this event can be a turning point for your brand. 

You already know the dates, understand how it works, and have concrete ideas at hand to stand out. Now it's up to you to put them into practice 🚀

And if what you need is speed and efficiency in your WhatsApp sales, learn more about YaVendió: Your virtual seller with AI for e-commerce products! The true "selling while I sleep"!

❓ Frequently asked questions about the Cyber Wow

How many Cyber Wow are there in a year?

There are generally three editions of the Cyber Wow per year in Peru. However, they may vary slightly based on the commercial calendar or the organizers' decisions.

Does the Cyber Wow apply to small businesses?

Yes. Large, medium, and small brands can participate, with or without an online store. Even if you only sell through social media or WhatsApp, you can join by launching your own offers and communicating them strategically.

Can I sell in Cyber Wow without having a website?

Yes, you can sell in Cyber Wow without having a website! Many small businesses in Peru and LATAM take advantage of this date using alternative channels like WhatsApp, social networks, and marketplaces. The key is to prepare your catalog well, have your promotions clear, and communicate early that you will participate.

What is the difference between Cyber Wow and Cyber Day?

The difference between Cyber Wow and Cyber Days lies in who organizes them and when they take place. The Cyber Wow is organized by IAB Peru and usually takes place in April, July, and November, while the Cyber Days are promoted by the Chamber of Commerce of Lima (CCL) and usually occur in March, July, and November. Both promote e-commerce, but each has its own calendar and focus.