Cyber Wow 2025: Dates, how it works and how to sell more

The Cyber Wow is one of the most important online discount events in Peru, where major e-commerce brands participate. These events occur three times a year when thousands of businesses launch their best promotions to boost their digital sales.

However, you don't need to have a giant online store to take advantage of it.

If you sell through WhatsApp, Instagram, or marketplaces, the Cyber Wow dates can be a key opportunity to attract new customers, move inventory, and increase your sales. You just need preparation and strategy.

In this article, I will tell you:

• When the next Cyber Wow is

• How many editions there are in a year

• How the Cyber Wow works

• And most importantly: how to prepare your business to sell more during this campaign ⚡

When is the Cyber Wow? 

The Cyber Wow is held three times a year in Peru, and each edition brings together dozens of brands with special offers for a limited time. 

Although exact dates may vary slightly each year, these are estimates based on previous editions:

✅ When the next Cyber Wow is: From July 14 to 17, 2025

Remember to check the official site cyberwow.pe or the networks of IAB Peru, the event organizers, to stay updated on confirmed dates.

How does the Cyber Wow work? 

The Cyber Wow is a campaign organized by the Interactive Advertising Bureau (IAB Peru) where brands offer special promotions for several days.

This is how the Cyber Wow works:

• The brands that formally register through cyberwow.pe officially become part of the event. 

• IAB Peru centralizes all offers on a single site, which generates high web traffic and anticipation.

• Each business is responsible for managing their own promotions, stock, sales channels, and customer service.

• The event usually lasts between 3 to 5 days, although many companies extend their promotions throughout the week (known as Cyber Week).

However, it is not mandatory to be registered to launch your own Cyber campaigns during those days. Many entrepreneurs and small businesses take advantage of the event's traffic and anticipation to activate discounts, combos, free shipping, or marketing campaigns on their own.

What type of businesses participate?

The Cyber Wow is open to all types of businesses with a digital presence. These are some business profiles that can (and should) take advantage of the event:

• Big brands 🏬

Technology, fashion, appliance, travel, supermarket, and bank retailers are typically part of the official event. 

• SMEs with digital presence 🛍️

Medium-sized businesses that already have a virtual store, space in marketplaces, or social media can plan their own promotions, without the need to be officially registered. 

• Entrepreneurs selling on WhatsApp or Instagram 📲

Many small businesses, like clothing stores, natural products, food, gifts, or services, achieve excellent sales during the Cyber Wow with just a well-maintained Instagram account and a good flow of attention through WhatsApp. 

What categories are in high demand during the Cyber Wow?

According to previous editions, the most sought-after categories are:

• Technology (phones, laptops, headphones)

• Appliances

• Fashion and footwear

• Beauty and personal care

• Travel and tourism

• Furniture and home

• Supermarket and daily use products

💡 Tip: Even if your business does not belong to these categories, you can create promotions that meet specific Cyber Wow needs, like free shipping, seasonal combos, or bulk discounts.

Prepare your business for the next Cyber Wow with these 7 tips

Here are 7 practical and actionable tips for your business —no matter its size— to make the most of this Cyber Wow:

1. Plan your inventory and offers in advance 🛒

First, ensure you have enough units of your star products (those with high demand or a good sales history during the year). There's nothing worse than attracting traffic and not being able to fulfill orders.

The Cyber Wow is also an excellent opportunity to move leftover inventory. 

Do you have products that haven't sold for weeks or months? Group them into attractive combos with your best sellers or add incentives like free shipping if included in their purchase.

2. Create an irresistible offer (without compromising your profitability) 🧲

Participating in Cyber Wow doesn't mean slashing prices haphazardly. Before setting discounts, it's crucial to calculate your minimum profitable margin. That is, how much you can lower prices without affecting your operation or cash flow. A good offer is not the cheapest, but the smartest.

Instead of applying a single general discount, you can create various promotions based on customer type or product:

• More aggressive offers for low-rotation products

• Moderate discounts for your top sellers

• Special promotions only for recurring customers or those buying through WhatsApp

The goal is to attract with a powerful offer and leave a good experience so that the customer returns after the event

💡 Want to create a good promo? Our article on types and examples of sales promotions might interest you.

3. Optimize your attention channel (especially WhatsApp) 📱

During Cyber Wow, the speed and clarity with which you attend can be the difference between completing a sale or losing it. If your main sales channel is WhatsApp —as is the case with thousands of small businesses in LATAM— it's crucial to have it well optimized before the event.

Here are some key actions:

• Organize your catalog within WhatsApp Business

Ensure your products are well classified by category, with clear names, attractive photos, and visible prices. This way, your customers can browse without waiting for a response, and you'll reduce response time.

• Activate automatic messages and use smart labels

Set up a welcome message and another for after hours to avoid leaving anyone without a response. A professional greeting can make a difference during high-traffic events like Cyber Wow.

You can also use WhatsApp Business labels to classify your contacts according to their interest or purchase stage: "new lead", "inquiry about combos", "frequent customer", etc. This will allow you to follow up post-event to improve your conversion.

• Automate your sales process with artificial intelligence (AI)

If WhatsApp is one of your main sales channels, you can now use AI to automatically close your sales.

At YaVendió!, we have helped over 150 digital businesses increase their sales with our AI agent specialized in e-commerce products.

If you want to see how it works, chat with YaVendiosita today 🤖 and we'll send you a free demo!

4. Get your online store ready to convert ✅

If you sell online, your store or landing page must be ready to convert visitors into buyers. Note: Having a slow or poorly structured site can cost you sales, no matter how good your offers are.

Here are some tips:

• Ensure you have a fast loading speed (use PageSpeed Insights or GTmetrix).

• Test from your phone because over 80% of traffic comes from mobile devices.

• Highlight your Cyber Wow promotions on the homepage or a special section.

• Make the purchase process easier. For example, reduce steps in checkout and offer multiple payment methods.

5. Let everyone know you're participating in Cyber Wow 📣

Having the best offers is useless if no one knows about them. Your communication should start at least a week before the big event and remain consistent throughout all the days of Cyber Wow.

Include this in your multi-channel strategy:

• Email marketing: Segment your communications according to the customer type. It's not the same someone who has already bought from you as someone who only inquires about a product on WhatsApp. You must adapt different messages for each.

• Meta and TikTok ads: Prioritize campaigns with direct buttons to WhatsApp so you can complete sales quickly.

• Stories and statuses: Use stories on Instagram, TikTok, or WhatsApp to showcase products, behind the scenes, customer reviews, or notify when your stock is about to run out.

• Unify your campaign: Use the same concept or slogan so the campaign is recognizable and adapt it to each of your channels.

6. Don't let logistics work against you during Cyber Wow 🚚

Before the offers launch, you must talk to your logistics provider (whether a shipping company or an independent motorized courier) and agree on realistic delivery timelines, as well as their response capacity for demand peaks. 

If possible, consider including express options or same-day deliveries to stand out from the competition. 

And it's important to clearly communicate the shipping times in your store, WhatsApp, or social media to avoid false promises that could lead to frustration. 

Remember that logistics is also part of your brand experience.

7. Clear purchase policies = more trust and fewer complaints ☝️

During high-traffic dates, you can't afford to confuse your customers. Can they exchange the product? Do you accept Yape? What happens if their order arrives late? All this info must be clear and visible.

Always include:

• A section for exchanges and returns in simple language. We don't want it to seem like a bank contract, so if there are legal terms, explain them in your own words.

• List of accepted payment methods. Make it clear if you accept Yape, Plin, cards, cash on delivery, etc.

• Specific campaign conditions. It's important to also explain the details of the promotion, on which channels discounts are valid, restrictions, and so on.

💡 Tip: Create quick WhatsApp replies with this info. Thus, your entire team can provide the same information quickly during the Cyber.

Don't miss out on the Cyber Wow: Prepare and make it your best sales day!

A great Cyber Wow is not a matter of luck, but of preparation. If you are already selling online —even if only through WhatsApp— this event can be a before-and-after for your brand. 

You know the dates, you understand how it works, and you have concrete ideas to stand out. Now it's up to you to put them into action 🚀

And if what you need is speed and efficiency in your WhatsApp sales, learn more about YaVendió: Your virtual AI sales assistant for e-commerce products! The true "sell while you sleep" tool!

❓ Frequently asked questions about the Cyber Wow

How many Cyber Wows are there a year?

There are generally three Cyber Wow editions per year in Peru. However, they may vary slightly depending on the commercial calendar or the organizers' decisions. You will generally find one edition in the first half of the year and two more during the second semester, coinciding with major consumption times such as Mother's Day, Independence Day, and the Christmas season.

It's important to stay alert for official announcements from IAB Peru, as they may occasionally adjust the dates due to external factors like holidays, special events, or even extraordinary situations.

Does Cyber Wow apply to small businesses?

Yes. Large, medium, and small brands can participate, with or without an online store. Even if you only sell on social networks or WhatsApp, you can join by launching your own offers and strategically communicating them. One of the advantages of Cyber Wow is that you don't need to be a big company or have a million-dollar budget to participate.

In fact, many SMEs have found CyberWow to be an excellent way to increase their sales and gain visibility in the digital market.

Remember that small businesses also have advantages over large companies, such as personalized attention, flexibility in promotions, and the ability to connect directly with their local audience.

Can I sell at Cyber Wow without a website?

Yes, you can sell at Cyber Wow without a website! Many small businesses in Peru and LATAM take advantage of this date using alternative channels like WhatsApp, social networks, and marketplaces. The key is to prepare your catalog well, have clear promotions, and communicate in advance that you will participate.

In fact, WhatsApp Business has become an essential tool for many Peruvian entrepreneurs, allowing them to showcase catalogs, receive orders, and coordinate deliveries efficiently.

What is the difference between Cyber Wow and Cyber Day?

The difference between Cyber Wow and Cyber Days is who organizes them and when they take place. The Cyber Wow is organized by IAB Peru (Interactive Advertising Bureau Peru) and usually occurs in April, July, and November, while the Cyber Days are promoted by the Lima Chamber of Commerce (CCL) and normally occur in March, July, and November. Both promote e-commerce, but each has its own calendar and focus.

These are some distinctive characteristics you should know: Cyber Wow has a focus more centered on digital advertising and online marketing. It usually involves a greater participation of digital agencies and businesses specializing in e-commerce. Meanwhile, Cyber Day has a more traditional commercial focus and typically includes both purely digital businesses and traditional stores venturing into online sales.

Which is better, Cyber Wow or Black Friday?

For the Peruvian market, Cyber Wow is generally more effective because it is specifically designed for the local context, and consumers are more familiar with its dates. It is also better distributed throughout the year, and there is less direct international competition.

Black Friday has advantages if your business has an international focus, sells imported products, or wants to take advantage of the global recognition of the event.