Cyber Wow 2025: Dates, how it works and how to sell more

The Cyber Wow is one of the most important online discount events in Peru, where major e-commerce brands participate. It occurs three times a year when thousands of businesses launch their best promotions to boost their digital sales.

But you don't need to have a giant online store to take advantage of it.

If you sell through WhatsApp, Instagram, or marketplaces, the dates of Cyber Wow can be a key opportunity to attract new customers, move inventory, and increase your sales. You just need preparation and strategy.

In this article I will tell you:

• When the next Cyber Wow is

• How many editions there are in a year

• How Cyber Wow works

• And most importantly: how to prepare your business to sell more during this campaign ⚡

When is Cyber Wow? 

The Cyber Wow takes place three times a year in Peru, and each edition gathers dozens of brands with special offers for a limited time. 

Although the exact dates may vary slightly each year, these are the estimates based on previous editions:

✅ When is the next Cyber Wow: From 14th to 17th of July 2025

Remember to check the official site cyberwow.pe or the social networks of IAB Perú, event organizers, to stay updated with the confirmed dates.

How does Cyber Wow work? 

The Cyber Wow is a campaign organized by the Interactive Advertising Bureau (IAB Perú) where brands offer special promotions for several days.

This is how Cyber Wow works:

• Brands that formally register through cyberwow.pe officially become part of the event. 

• IAB Perú centralizes all offers in one site, which generates high web traffic and expectation.

• Each business is responsible for managing their own promotions, stock, sales channels, and customer service.

• The event usually lasts between 3 to 5 days, although many companies extend their promotions throughout the week (known as Cyber Week).

However, it is not mandatory to be registered to launch your own Cyber campaigns during those days. Many entrepreneurs and SMEs take advantage of the traffic and expectation of the event to activate discounts, combos, free shipping, or marketing campaigns on their own.

What type of businesses participate?

The Cyber Wow is open to all types of businesses with digital presence. Here are some business profiles that can (and should) take advantage of the event:

• Big brands 🏬

The retailers of technology, fashion, appliances, travel, supermarkets, and banks are usually official parts of the event. 

• SMEs with digital presence 🛍️

Medium-sized businesses that already have a virtual store, a space in marketplaces or social networks can plan their own promotions, without needing to be officially registered. 

• Entrepreneurs selling through WhatsApp or Instagram 📲

Many small businesses, like clothing stores, natural products, food, gifts or services, achieve excellent sales during Cyber Wow with just a well-maintained Instagram account and a good flow of attention through WhatsApp. 

What categories have the highest demand during Cyber Wow?

According to previous editions, the most sought-after categories are:

• Technology (cell phones, laptops, headphones)

• Appliances

• Fashion and footwear

• Beauty and personal care

• Travel and tourism

• Furniture and home

• Supermarket and daily use products

💡 Tip: Even if your business doesn't belong to these categories, you can create promotions that meet specific needs of Cyber Wow, such as free shipping, seasonal combos or quantity discounts.

Prepare your business for the next Cyber Wow with these 7 tips

Here are 7 practical and actionable tips for your business—no matter its size—to make the most out of this Cyber Wow:

1. Plan your inventory and offers in advance 🛒

First, make sure you have enough units of your star products (those with high demand or good sales history during the year). There is nothing worse than attracting traffic and not being able to fulfill orders.

The Cyber Wow is also an excellent opportunity to move slow-moving inventory. 

Do you have products that have not rotated for weeks or months?: Group them into attractive combos with your best-selling products or add incentives like free shipping if included in their purchase.

2. Create an irresistible offer (without compromising your profitability) 🧲

Participating in the Cyber Wow doesn't mean dropping prices recklessly. Before defining discounts, it is vital to calculate your minimum profitable margin. In other words, determine how much you can decrease without affecting your operation or cash flow. A good offer is not the cheapest, but the smartest.

Instead of applying a single general discount, you can create various promotions according to the type of customer or product:

• More aggressive offers for low turnover products

• Moderate discounts for your top sellers

• Special promos just for recurring customers or those who buy through WhatsApp

The goal is to attract with a powerful offer and leave a good experience for that customer to return after the event

💡 Want to create a good promo? Our article on types and examples of promotions for sales might interest you.

3. Optimize your customer support channel (especially WhatsApp) 📱

During Cyber Wow, the speed and clarity with which you serve can be the difference between making a sale or losing it. If your main sales channel is WhatsApp—as is the case with thousands of small businesses in LATAM—it’s crucial that it is well-optimized before the event.

Here are some key actions:

• Organize your catalog within WhatsApp Business

Check that your products are well categorized by category, with clear names, attractive photos, and visible prices. This way, your customers can explore without waiting for a response, and you reduce the attention time.

• Activate automatic messages and use smart labels

Set up a welcome message and another one outside business hours to not leave anyone without a response. A professional greeting can make a difference in high traffic events like Cyber Wow.

You can also take advantage of WhatsApp Business tags and classify your contacts according to their interest or purchase stage: "new lead", "questions about combos", "frequent customer", etc. This will allow you to follow up post-event to improve your conversion.

• Automate your sales process with artificial intelligence (AI)

If WhatsApp is one of your main sales channels, now you can use AI to automatically close your sales.

At Yavendió!, we have helped more than 150 digital businesses increase their sales with our AI agent specialized in e-commerce products.

If you want to see how it works, chat with Yavendiosita today 🤖 and we will send you a free demo!

4. Leave your online store ready to convert ✅

If you sell online, your store or landing page must be ready to convert visitors into buyers. Beware: Having a slow or poorly structured site can cost you sales, no matter how good your offers are.

Here are some tips:

• Ensure you have a fast loading speed (use PageSpeed Insights or GTmetrix).

• Test from your cell phone because more than 80% of traffic comes from mobile devices.

• Highlight your Cyber Wow promotions on the home page or a special section.

• Make your purchase process simpler. For example, reduce steps in the checkout and offer multiple payment methods.

5. Make sure everyone knows you are part of Cyber Wow 📣

It’s no use having the best offers if no one knows about them. Your communication must start at least a week before the big event and remain constant during all Cyber Wow days.

Include this in your multichannel strategy:

• Email marketing: Segment your communications based on the customer type. It's not the same for someone who has already bought than someone who just asks about a product via WhatsApp. You must adapt a different message for each one.

• Meta and TikTok ads: Prioritize campaigns with direct WhatsApp button to close sales quickly.

• Stories and statuses: Use stories on Instagram, TikTok, or WhatsApp to show products, behind the scenes, customer reviews, or announce when your stock is about to run out.

• Unify your campaign: Use a single concept or slogan so the campaign is recognizable and adapt it to the format of each of your channels.

6. Don't let logistics play against you during Cyber Wow 🚚

Before the offers start, you must talk to your logistics provider (whether a delivery company or an independent courier) and agree on realistic delivery times, as well as their capacity to respond to peak demand. 

If possible, consider including express options or same-day deliveries to stand out from the competition. 

And it’s important that you clearly communicate the shipment times in your store, WhatsApp or social media to avoid false promises that generate frustration. 

Remember that logistics is also part of your brand experience.

7. Clear purchase policies = more confidence and fewer complaints ☝️

During high traffic dates, you cannot afford to confuse your customers. Can they exchange the product? Do you accept Yape? What happens if their order arrives late? All this info must be clear and visible.

Always include:

• A section on exchanges and returns in simple language. We do not want it to seem like a banking contract, so if there are legal terms, explain them in your words.

• List of accepted payment methods. Make it clear if you accept Yape, Plin, cards, cash on delivery, etc.

• Specific campaign conditions. It is important to also explain the promotion details, which channels are valid for discounts, restrictions, and more.

💡 Tip: Create WhatsApp quick replies with this info. This way, your entire team can provide the same information quickly during Cyber.

Don't miss Cyber Wow: prepare and make it your best sales day!

A great Cyber Wow is not about luck but preparation. If you’re already selling online—even just through WhatsApp—this event can be a turning point for your brand. 

You already know the dates, you've understood how it works, and you have concrete ideas to stand out. Now it's up to you to put them into action 🚀

And if you need speed and efficiency in your sales via WhatsApp, learn more about Yavendió: Your virtual seller with AI for e-commerce products! The true "sell while you sleep"!

❓ Frequently asked questions about Cyber Wow

How many Cyber Wow are there in a year?

Generally, three editions of Cyber Wow take place each year in Peru. However, they may vary slightly according to the commercial calendar or organizers' decisions.

Does Cyber Wow apply to small businesses?

Yes. Large, medium and small brands can participate, with or without an online store. Even if you only sell through social media or WhatsApp, you can join by launching your own offers and strategically communicating them.

Can I sell in Cyber Wow without having a website?

Yes, you can sell during Cyber Wow without having a website! Many small businesses in Peru and LATAM take advantage of this date using alternative channels like WhatsApp, social media, and marketplaces. The key is to prepare your catalog well, have clear promotions, and communicate in advance that you will participate.

What is the difference between Cyber Wow and Cyber Day?

The difference between Cyber Wow and Cyber Days lies in who organizes them and when they are held. Cyber Wow is organized by IAB Perú and is usually celebrated in April, July, and November, while Cyber Days is promoted by the Lima Chamber of Commerce (CCL) and normally takes place in March, July, and November. Both promote e-commerce, but each has its own calendar and focus.