Cyber Wow 2025: Dates, how it works and how to sell more

The Cyber Wow is one of the most important online discount events in Peru, where major e-commerce brands participate. Three times a year, thousands of businesses launch their best promotions to boost their digital sales.

But you don't need to have a giant online store to take advantage of it.

If you sell through WhatsApp, Instagram, or marketplaces, the Cyber Wow dates can be a key opportunity to attract new customers, move inventory, and increase your sales. You only need preparation and strategy.

In this article, I will tell you:

• When the next Cyber Wow is

• How many editions there are in a year

• How Cyber Wow works

• And most importantly: how to prepare your business to sell more during this campaign ⚡

When is Cyber Wow? 

The Cyber Wow is held three times a year in Peru, and each edition gathers dozens of brands with limited-time special offers. 

Although the exact dates may vary slightly each year, these are the estimates based on previous editions:

✅ When is the next Cyber Wow: From November 3 to 6, 2025

Remember to check the official website cyberwow.pe or the networks of IAB Peru, the event organizers, to stay updated on the confirmed dates.

How does the Cyber Wow work? 

The Cyber Wow is a campaign organized by the Interactive Advertising Bureau (IAB Peru) where brands offer special promotions over several days.

This is how the Cyber Wow works:

• The brands that officially register through cyberwow.pe become part of the event officially. 

• IAB Peru centralizes all the offers on one site, generating high web traffic and anticipation.

• Each business is responsible for managing its own promotions, stock, sales channels, and customer service.

• The event usually lasts between 3 to 5 days, although many companies extend their promotions throughout the week (known as Cyber Week).

However, it is not mandatory to be registered to launch your own Cyber campaigns during those days. Many startups and SMEs take advantage of the traffic and anticipation of the event to activate discounts, combos, free shipping, or marketing campaigns on their own.

What type of businesses participate?

The Cyber Wow is open to all types of businesses with a digital presence. These are some business profiles that can (and should) take advantage of the event:

• Big brands 🏬

The retailers of technology, fashion, appliances, travel, supermarkets, and banks are usually official participants in the event. 

• SMEs with digital presence 🛍️

Medium-sized businesses that already have an online store, marketplace space, or social media can plan their own promotions, without needing to be officially registered. 

• Entrepreneurs selling through WhatsApp or Instagram 📲

Many small businesses, such as clothing stores, natural products, food, gifts, or services, achieve excellent sales during Cyber Wow only with a well-maintained Instagram account and a good flow of attention through WhatsApp. 

What categories have the highest demand during Cyber Wow?

According to previous editions, the most sought-after categories are:

• Technology (cellphones, laptops, headphones)

• Home appliances

• Fashion and footwear

• Beauty and personal care

• Travel and tourism

• Furniture and home

• Supermarket and everyday products

💡 Tip: Even if your business doesn't belong to these categories, you can create promotions that meet specific Cyber Wow needs, such as free shipping, seasonal combos, or quantity discounts.

Prepare your business for the next Cyber Wow with these 7 tips

Here are 7 practical and actionable tips for your business —regardless of its size— to make the most out of this Cyber Wow:

1. Plan your inventory and offers in advance 🛒

First, make sure you have enough units of your star products (those with high demand or good sales history during the year). There's nothing worse than attracting traffic and not being able to fulfill orders.

The Cyber Wow is also an excellent opportunity to move stale inventory. 

Do you have products that haven’t rotated in weeks or months? Group them in attractive combos with your bestsellers or add incentives like free shipping if they include them in their purchase.

2. Create an irresistible offer (without compromising your profitability) 🧲

Participating in the Cyber Wow doesn’t mean mindlessly lowering prices. Before defining discounts, it is essential to calculate your minimally profitable margin. That is, how much you can reduce without affecting your operation or cash flow. A good offer is not the cheapest, but the smartest one.

Instead of applying a single general discount, you can create diverse promotions according to the type of customer or product:

• More aggressive offers for low-rotation products

• Moderate discounts for your top sellers

• Special promos only for recurring customers or those who buy from you via WhatsApp

The goal is to attract with a powerful offer and leave a good experience so that customer returns after the event

💡 Want to create a good promo? Our article on types and examples of promotions for sales might interest you.

3. Optimize your support channel (especially WhatsApp) 📱

During Cyber Wow, the speed and clarity with which you serve customers can be the difference between closing a sale or losing it. If your main sales channel is WhatsApp —as is the case with thousands of small businesses in LATAM— it's key to have it well-optimized before the event.

Here are some key actions:

• Organize your catalog within WhatsApp Business

Review that your products are well categorized, with clear names, attractive photos, and visible prices. This way, your customers can explore without waiting for a response, and you'll reduce response times.

• Activate automated messages and use smart tags

Set up a welcome message and another for after hours to not leave anyone unanswered. A professional greeting can make the difference in high-traffic events like Cyber Wow.

You can also make use of WhatsApp Business tags to classify your contacts based on their interest or purchase stage: "new lead," "combo inquiry," "frequent customer," etc. This will allow you to follow up after the event to improve conversion.

• Automate your sales process with artificial intelligence (AI)

If WhatsApp is one of your main sales channels, you can now use AI to close your sales automatically.

At YaVendió!, we have helped over 150 digital businesses increase their sales with our AI agent specialized in e-commerce products.

If you want to see how it works, chat with YaVendiosita today 🤖 and we'll send you a free demo!

4. Make your online store ready to convert ✅

If you sell online, your store or landing page must be ready to convert visitors into buyers. Note: Having a slow or poorly structured site can cost you sales, no matter how good your offers are.

Here are some tips:

• Ensure you have a fast load speed (use PageSpeed Insights or GTmetrix).

• Test from your mobile because more than 80% of traffic comes from mobile devices.

• Highlight your Cyber Wow promotions on the home page or a special section.

• Simplify your purchase process. For example, reduce steps in the checkout and offer multiple payment methods.

5. Make everyone know you are part of Cyber Wow 📣

There's no point in having the best offers if nobody knows about them. Your communication should start at least a week before the big event and remain constant throughout all the Cyber Wow days.

Include this in your multichannel strategy:

• Email marketing: Segment your communications based on the type of customer. It's not the same as someone who has already bought from you as someone who only asks about a product via WhatsApp. You must adapt a different message for each.

• Ads on Meta and TikTok: Prioritize campaigns with a direct button to WhatsApp so you can close sales quickly.

• Stories and statuses: Use Instagram, TikTok, or WhatsApp stories to showcase products, behind-the-scenes, customer reviews, or announce when your stock is about to run out.

• Unify your campaign: Use the same concept or slogan so the campaign is recognizable and adapt it to the format of each of your channels.

6. Don't let logistics work against you during Cyber Wow 🚚

Before the offers start, you should talk to your logistics provider (whether it's a delivery company or an independent motorbike courier) and agree on realistic delivery times, as well as their capacity to respond to demand spikes. 

If possible, consider including express options or same-day deliveries to stand out from the competition. 

It's important that you clearly communicate the shipping times in your store, WhatsApp, or social media to avoid false promises that lead to frustration. 

Remember that logistics are also part of your brand experience.

7. Clear purchasing policies = more confidence and fewer complaints ☝️

On high-traffic dates, you can't afford to confuse your customers. Can they exchange the product? Do you accept Yape? What happens if their order is late? All that info must be clear and visible.

Always include:

• A simple language return and exchange section. We don't want it to look like a bank contract, so if there are legal terms, explain them in your words.

• List of accepted payment methods. Make it clear if you accept Yape, Plin, cards, cash on delivery, etc.

• Specific conditions of the campaign. It’s important to also explain the details of the promotion, in which channels the discounts are valid, restrictions, and so on.

💡 Tip: Create quick WhatsApp responses with this info. This way, your entire team can provide the same information quickly during Cyber.

Don't miss the Cyber Wow: prepare and make it your best sales day!

A great Cyber Wow isn’t a matter of luck but of preparation. If you're already selling online —even if only through WhatsApp— this event can be a turning point for your brand. 

You already know the dates, you understand how it works, and you have concrete ideas to stand out. Now it’s up to you to put them into action 🚀

And if what you need is speed and efficiency in your WhatsApp sales, learn more about YaVendió: Your virtual AI salesperson for e-commerce products — the real "sell while you sleep"!

❓ Frequently asked questions about Cyber Wow

How many Cyber Wow events are there in a year?

Generally, three editions of Cyber Wow are held annually in Peru. However, they may vary slightly according to the commercial calendar or decisions of the organizers. Typically, you will find an edition in the first half of the year and two more during the second semester, coinciding with higher consumption moments like Mother’s Day, National Holidays, and the Christmas season.

It's important to stay tuned to official IAB Peru announcements, as they may occasionally adjust the dates due to external factors such as public holidays, special events, or even extraordinary situations.

Does Cyber Wow apply to small businesses?

Yes. Large, medium, and small brands can participate, with or without an online store. Even if you only sell through social media or WhatsApp, you can join by launching your own offers and strategically communicating them. One of the advantages of Cyber Wow is that you don’t need to be a big company or have a huge budget to participate.

In fact, many SMEs have found Cyber Wow an excellent way to increase sales and gain visibility in the digital market.

Remember that small businesses also have advantages over large companies, such as personalized attention, flexibility in promotions, and the ability to connect directly with their local audience.

Can I sell in Cyber Wow without having a website?

Yes, you can sell in Cyber Wow without having a website! Many small businesses in Peru and LATAM take advantage of this date using alternative channels such as WhatsApp, social media, and marketplaces. The key is to prepare your catalog well, have your promotions clear, and communicate in advance that you will participate.

Indeed, WhatsApp Business has become a fundamental tool for many Peruvian entrepreneurs, allowing them to showcase catalogs, receive orders, and coordinate deliveries very efficiently.

What is the difference between Cyber Wow and Cyber Day?

The difference between Cyber Wow and Cyber Days lies in who organizes them and when they take place. The Cyber Wow is organized by IAB Peru (Interactive Advertising Bureau Peru) and usually takes place in April, July, and November, while the Cyber Days are promoted by the Lima Chamber of Commerce (CCL) and normally occur in March, July, and November. Both promote e-commerce, but each has its own calendar and focus.

These are some distinctive characteristics you should know: Cyber Wow has a more concentrated focus on digital advertising and online marketing. It often involves greater participation from digital agencies and companies specialized in e-commerce. Meanwhile, Cyber Day has a more traditional commercial focus and usually includes both purely digital companies and traditional stores venturing into online sales.

What is better, Cyber Wow or Black Friday?

For the Peruvian market, Cyber Wow is generally more effective because it is specifically designed for the local context and consumers are more familiar with its dates. It is also better distributed throughout the year and faces less direct international competition.

Black Friday has advantages if your business has an international focus, sells imported products, or wants to capitalize on the global recognition of the event.