E-commerce Calendar 2025: Key Dates in Mexico

E-commerce in Mexico continues to grow by leaps and bounds, and having a well-structured plan for key dates can make the difference between going unnoticed or becoming your customers' first choice.

In this article, the Yavendió team has listed the most important 2025 commercial dates in Mexico, from traditional events like Three Kings Day to massive campaigns like Buen Fin.  

Additionally, you can obtain the 2025 Mexico E-commerce Calendar to help you plan your marketing strategies, promotions, and logistics for each special occasion.

Download it here now:

and get ready to boost your sales 🚀:

2025 Calendar: The Most Important Commercial Dates in Mexico

January

January 6: Three Kings Day 

Take advantage of the excitement of gifts! Perfect for selling toys, sweets, and children's products. You can create specific promotions for last-minute shoppers or special packages to celebrate with the little ones at home.

January 7 to 15: New Year’s Sales

It is the ideal time to attract customers with discounts on last year's inventory and launch "new year, new beginnings" campaigns. Promote items related to resolutions, such as exercise equipment, organization, and technology.

January 20: Blue Monday

This day, known as the saddest day of the year, is a perfect opportunity to promote products that brighten the day: from relaxing experiences to wellness or entertainment promotions.

January 29: Chinese New Year

If you have products related to Asia, it is a great opportunity to highlight them. You can target niches interested in this tradition’s related items, such as decoration, typical food, or content about the Chinese zodiac.

February

February 9: Super Bowl

Although not as popular in Mexico as in the United States, you can offer promotions on snacks, beverages, and electronic devices like televisions. Group promotions can also attract those planning home gatherings.

February 14: Valentine’s Day

A must every year! It's not just about flowers and chocolates; take advantage to sell jewelry, romantic experiences, or personalized gifts. Segment your campaigns for couples, friends, and even self-love.

March

March 8: International Women’s Day

An excellent occasion for women-led brands. You can also highlight your products related to female empowerment and promotions to pamper them.

March 17: St. Patrick’s Day

If you have green or Irish products, this is your moment! You can promote beverages, food, and themed experiences.

March 20: Start of Spring

Renew your campaigns with vibrant colors and promote seasonal products like light clothing, accessories, and decoration. It is also excellent for nature-related fields like gardening.

March 24: Easter Monday

Connect with consumers returning from vacation with promotions on school items, technology, or products related to relaxation.

April

April 13 to 20: Holy Week

Ideal for promoting travel items, beachwear, and products for outdoor activities. Don’t forget to include home entertainment options for those who don’t travel.

April 30: Children's Day

A key moment for toys, video games, family activities, and everything children love. Promos including fast shipping will be a bonus for last-minute shoppers.

May

May 10: Mother’s Day

Mother’s Day is one of the biggest spending moments in Mexico. Offer gift options like flowers, jewelry, and appliances. Gift cards are also popular!

May 12 to 19: Hot Sale*

A massive event for e-commerce in Mexico. Prepare with attractive discounts, free shipping, and deferred payment options.

May 15: Teacher’s Day

Promote practical and personalized gifts, like technology, desk accessories, or relaxation experiences. Stationery, books, and class-related items are also pushed on this date.

June

June 15: Father’s Day

A perfect day to promote technology, clothing, tools, and unique experiences. Campaigns appealing to nostalgia work very well.

June 21: Start of Summer

Create fresh campaigns with seasonal products, like light or beach clothing, pools, outdoor accessories, and camping gear.

June 28: International LGBT Pride Day

Show your support with inclusive promotions, collaborations with LGBT+ creators, and special edition products.

July

July 1: Summer Sales

Clear spring-summer inventory with seasonal discounts. Consumers will be looking for clothing, accessories, and home products.

July 16: Start of Summer Vacation

An excellent opportunity to offer travel products (such as suitcases, travel guides, and beach items), family entertainment, and outdoor activities. 

August

August 11 to 18: Hot Fashion*

If you sell clothing, footwear, or accessories, take advantage of this date to showcase your latest collections. Create attractive campaigns with seasonal looks and bundle promotions.

August 28: Grandparents’ Day

Promote gifts that connect generations, like easy-to-use technology, family experiences, or home and wellness products.

September

September 9: Beauty Day

Perfect for launching promotions on cosmetics, personal care products, beauty, and spa experiences. 

September 15 and 16: Mexican Independence Day

Highlight products with a Mexican theme, like traditional clothing, decoration, and typical foods. It’s also a great occasion for patriotic campaigns with related products and special promotions.

October

October 1: Coffee Day

If you sell coffee or related products, this is your date! Offer promotions on coffee, preparation accessories, and experiences for coffee lovers in Mexico.

October 2 to 6: Hot Travel*

Promote travel packages, luggage, and related accessories. Take advantage of the growing demand for experiences. 

October 31: Halloween

Skulls, alebrijes, and much more! Sell costumes, themed decorations, and sweets. "All-in-one" party packages can be a great success.

November

November 1 and 2: Day of the Dead

Sell products related to this tradition, like candles, bread of the dead, and items for altars.

November 11: Singles’ Day

A date that became popular in China and has now gone global. Take advantage to launch promotions in technology, fashion, and home products. An excellent opportunity to offer special promotions that help your customers celebrate their singleness.

November 14 to 17: El Buen Fin*

Prepare with strong discounts, fast shipping, and financing options. It's one of the biggest events for e-commerce in Mexico.

November 28: Black Friday

The most anticipated discount event of the year and a key day for international shoppers. Offer discounts that compete globally and international shipping options.

December

December 1: Cyber Monday

Continue the Black Friday deals, but focus on technology, gadgets, and digital products. This day is ideal for attracting online shopping lovers.

December 12: Day of the Virgin of Guadalupe

You can focus your campaigns on religious products or those related to Mexican traditions.

December 16: Start of Posadas

Promote party products, like piñatas, Christmas decorations, and typical food.

December 25: Christmas

Undoubtedly the most important season of the year for commerce. Be sure to offer fast shipping and last-minute options.

December 31: New Year’s Eve

Promote party products, formal wear, and decorations. It is also a good time to launch "resolution kits" for the new year.

(*) Dates subject to variation by the Mexican Online Sales Association (AMvO)