Jan 8, 2025
E-commerce Calendar 2025: Key Dates in Mexico
Discover the most important commercial dates in Mexico for 2025. Download the calendar and plan your e-commerce strategies now!
YaVendió Team
E-commerce in Mexico continues to grow by leaps and bounds, and having a well-structured plan for key dates can make the difference between going unnoticed or becoming your customers' first choice.
In this article, the team at YaVendió! has listed the most important commercial dates in Mexico for 2025, from traditional events like the Day of Kings to massive campaigns like the Buen Fin.
Additionally, you can obtain the Mexico E-commerce Calendar 2025 that will help you plan your marketing, promotions, and logistics strategies for each special occasion.
Download it here now:
and get ready to boost your sales 🚀
2025 Calendar: The most important commercial dates in Mexico
January
January 6: Day of Kings
Take advantage of the excitement of gifts! Perfect for selling toys, candies, and children's products. You can create specific promotions for last-minute shoppers or special packages to celebrate with the little ones at home.
January 7 to 15: New Year Sales
It's the perfect time to attract customers with discounts on last year's inventory and launch "new year, new beginnings" campaigns. Promote items related to resolutions, such as exercise equipment, organization, and technology.
January 20: Blue Monday
This day, known as the saddest day of the year, is a perfect opportunity to promote products that brighten the day: from relaxing experiences to wellness or entertainment promotions.
January 29: Chinese New Year
If you have products related to Asia, it is an excellent opportunity to highlight them. You can target niches interested in items related to this tradition, such as decor, typical food, or content about the Chinese zodiac.
February
February 9: Super Bowl
Although it is not as popular in Mexico as in the United States, you can offer promotions on snacks, drinks, and electronic devices like televisions. Additionally, group promotions can attract those planning home gatherings.
February 14: Valentine's Day
A must every year! It's not just about flowers and chocolates; take advantage of selling jewelry, romantic experiences, or personalized gifts. Segment your campaigns for couples, friends, and even self-love.
March
March 8: International Women's Day
An excellent occasion for women-led brands. You can also highlight your products related to female empowerment and promotions to pamper them.
March 17: St. Patrick's Day
If you have green or Irish products, it's your moment! You can offer promotions on drinks, food, and themed experiences.
March 20: Start of Spring
Revitalize your campaigns with vibrant colors and promote seasonal products like light clothing, accessories, and decor. It's also excellent for sectors related to nature like gardening.
March 24: Easter Monday
Connect with consumers returning from vacation with promotions on school supplies, technology, or products related to relaxation.
April
April 13 to 20: Holy Week
Ideal for promoting travel items, beachwear, and outdoor activity products. Don't forget to include home entertainment options for those who don't travel.
April 30: Children's Day
A key moment for toys, video games, family activities, and everything that children love. Promos offering fast shipping will be a plus for last-minute shoppers.
May
May 10: Mother's Day
Mother's Day is one of the biggest spending moments in Mexico. Offer gift options like flowers, jewelry, and appliances. Gift cards are also popular!
May 12 to 19: Hot Sale*
A massive event for e-commerce in Mexico. Prepare with attractive discounts, free shipping, and deferred payment options.
May 15: Teacher's Day
Promote practical and personalized gifts, such as technology, desk accessories, or relaxation experiences. On this date, stationery items, books, and class articles for teachers are also boosted.
June
June 15: Father's Day
A perfect day to promote technology, clothing, tools, and unique experiences. Nostalgic campaigns work very well.
June 21: Summer begins
Create fresh campaigns with seasonal products, like light or beachwear, pools, outdoor accessories, and camping.
June 28: International LGBT Pride Day
Show your support with inclusive promotions, collaborations with LGBT+ creators, and special edition products.
July
July 1: Summer Sales
Clear spring-summer inventory with seasonal discounts. Consumers will be looking for clothing, accessories, and home products.
July 16: Start of summer vacations
An excellent opportunity to offer travel products (like suitcases, travel guides, and beach items), family entertainment, and outdoor activities.
August
August 11 to 18: Hot Fashion*
If you sell clothing, footwear, or accessories, take advantage of this date to showcase your latest collections. Create attractive campaigns with seasonal looks and ensemble promotions.
August 28: Grandparents' Day
Promote gifts that connect generations, like easy-to-use technology, family experiences, or home and wellness products.
September
September 9: Beauty Day
Perfect for launching promotions on cosmetics, personal care products, beauty, and spa experiences.
September 15 and 16: Mexican Independence
Highlight products with Mexican themes, such as traditional clothing, decoration, and typical foods. It's also a great occasion for patriotic campaigns with themed products and special promotions.
October
October 1: Coffee Day
If you sell coffee or related products, this is your date! Offer promotions on coffee, preparation accessories, and experiences for coffee lovers in Mexico.
October 2 to 6: Hot Travel*
Promote travel packages, luggage, and related accessories. Take advantage of the growing demand for experiences.
October 31: Halloween
Calacas, alebrijes, and much more! Sell costumes, themed decorations, and candy. "All-in-one" packages for parties can be a big hit.
November
November 1 and 2: Day of the Dead
Sell products related to this tradition, such as candles, pan de muerto, and items for altars.
November 11: Singles' Day
A date that became popular in China and now reaches a global level. Take the opportunity to launch promotions on technology, fashion, and home items. An excellent opportunity to offer special promotions that help your customers celebrate their singleness.
November 14 to 17: El Buen Fin*
Prepare with strong discounts, fast shipping, and financing options. It's one of the biggest events for e-commerce in Mexico.
November 28: Black Friday
The most awaited discount event of the year and a key day for international buyers. Offer discounts that compete globally and options for international shipping.
December
December 1: Cyber Monday
Continue with Black Friday deals, but focus on technology, gadgets, and digital products. This day is ideal for attracting online shopping lovers.
December 12: Day of the Virgin of Guadalupe
You can focus your campaigns on religious products or those related to Mexican traditions.
December 16: Start of posadas
Promote party products, like piñatas, Christmas decorations, and typical food.
December 25: Christmas
Indisputably the most important season of the year for commerce. Make sure to offer fast shipping and last-minute options.
December 31: New Year
Promote party products, formal wear, and decoration elements. It's also a good time to launch "resolution kits" for the new year.
(*) Dates are subject to variation by the Mexican Association of Online Sales (AMvO)
Other e-commerce calendars
E-commerce in Mexico continues to grow by leaps and bounds, and having a well-structured plan for key dates can make the difference between going unnoticed or becoming your customers' first choice.
In this article, the team at YaVendió! has listed the most important commercial dates in Mexico for 2025, from traditional events like the Day of Kings to massive campaigns like the Buen Fin.
Additionally, you can obtain the Mexico E-commerce Calendar 2025 that will help you plan your marketing, promotions, and logistics strategies for each special occasion.
Download it here now:
and get ready to boost your sales 🚀
2025 Calendar: The most important commercial dates in Mexico
January
January 6: Day of Kings
Take advantage of the excitement of gifts! Perfect for selling toys, candies, and children's products. You can create specific promotions for last-minute shoppers or special packages to celebrate with the little ones at home.
January 7 to 15: New Year Sales
It's the perfect time to attract customers with discounts on last year's inventory and launch "new year, new beginnings" campaigns. Promote items related to resolutions, such as exercise equipment, organization, and technology.
January 20: Blue Monday
This day, known as the saddest day of the year, is a perfect opportunity to promote products that brighten the day: from relaxing experiences to wellness or entertainment promotions.
January 29: Chinese New Year
If you have products related to Asia, it is an excellent opportunity to highlight them. You can target niches interested in items related to this tradition, such as decor, typical food, or content about the Chinese zodiac.
February
February 9: Super Bowl
Although it is not as popular in Mexico as in the United States, you can offer promotions on snacks, drinks, and electronic devices like televisions. Additionally, group promotions can attract those planning home gatherings.
February 14: Valentine's Day
A must every year! It's not just about flowers and chocolates; take advantage of selling jewelry, romantic experiences, or personalized gifts. Segment your campaigns for couples, friends, and even self-love.
March
March 8: International Women's Day
An excellent occasion for women-led brands. You can also highlight your products related to female empowerment and promotions to pamper them.
March 17: St. Patrick's Day
If you have green or Irish products, it's your moment! You can offer promotions on drinks, food, and themed experiences.
March 20: Start of Spring
Revitalize your campaigns with vibrant colors and promote seasonal products like light clothing, accessories, and decor. It's also excellent for sectors related to nature like gardening.
March 24: Easter Monday
Connect with consumers returning from vacation with promotions on school supplies, technology, or products related to relaxation.
April
April 13 to 20: Holy Week
Ideal for promoting travel items, beachwear, and outdoor activity products. Don't forget to include home entertainment options for those who don't travel.
April 30: Children's Day
A key moment for toys, video games, family activities, and everything that children love. Promos offering fast shipping will be a plus for last-minute shoppers.
May
May 10: Mother's Day
Mother's Day is one of the biggest spending moments in Mexico. Offer gift options like flowers, jewelry, and appliances. Gift cards are also popular!
May 12 to 19: Hot Sale*
A massive event for e-commerce in Mexico. Prepare with attractive discounts, free shipping, and deferred payment options.
May 15: Teacher's Day
Promote practical and personalized gifts, such as technology, desk accessories, or relaxation experiences. On this date, stationery items, books, and class articles for teachers are also boosted.
June
June 15: Father's Day
A perfect day to promote technology, clothing, tools, and unique experiences. Nostalgic campaigns work very well.
June 21: Summer begins
Create fresh campaigns with seasonal products, like light or beachwear, pools, outdoor accessories, and camping.
June 28: International LGBT Pride Day
Show your support with inclusive promotions, collaborations with LGBT+ creators, and special edition products.
July
July 1: Summer Sales
Clear spring-summer inventory with seasonal discounts. Consumers will be looking for clothing, accessories, and home products.
July 16: Start of summer vacations
An excellent opportunity to offer travel products (like suitcases, travel guides, and beach items), family entertainment, and outdoor activities.
August
August 11 to 18: Hot Fashion*
If you sell clothing, footwear, or accessories, take advantage of this date to showcase your latest collections. Create attractive campaigns with seasonal looks and ensemble promotions.
August 28: Grandparents' Day
Promote gifts that connect generations, like easy-to-use technology, family experiences, or home and wellness products.
September
September 9: Beauty Day
Perfect for launching promotions on cosmetics, personal care products, beauty, and spa experiences.
September 15 and 16: Mexican Independence
Highlight products with Mexican themes, such as traditional clothing, decoration, and typical foods. It's also a great occasion for patriotic campaigns with themed products and special promotions.
October
October 1: Coffee Day
If you sell coffee or related products, this is your date! Offer promotions on coffee, preparation accessories, and experiences for coffee lovers in Mexico.
October 2 to 6: Hot Travel*
Promote travel packages, luggage, and related accessories. Take advantage of the growing demand for experiences.
October 31: Halloween
Calacas, alebrijes, and much more! Sell costumes, themed decorations, and candy. "All-in-one" packages for parties can be a big hit.
November
November 1 and 2: Day of the Dead
Sell products related to this tradition, such as candles, pan de muerto, and items for altars.
November 11: Singles' Day
A date that became popular in China and now reaches a global level. Take the opportunity to launch promotions on technology, fashion, and home items. An excellent opportunity to offer special promotions that help your customers celebrate their singleness.
November 14 to 17: El Buen Fin*
Prepare with strong discounts, fast shipping, and financing options. It's one of the biggest events for e-commerce in Mexico.
November 28: Black Friday
The most awaited discount event of the year and a key day for international buyers. Offer discounts that compete globally and options for international shipping.
December
December 1: Cyber Monday
Continue with Black Friday deals, but focus on technology, gadgets, and digital products. This day is ideal for attracting online shopping lovers.
December 12: Day of the Virgin of Guadalupe
You can focus your campaigns on religious products or those related to Mexican traditions.
December 16: Start of posadas
Promote party products, like piñatas, Christmas decorations, and typical food.
December 25: Christmas
Indisputably the most important season of the year for commerce. Make sure to offer fast shipping and last-minute options.
December 31: New Year
Promote party products, formal wear, and decoration elements. It's also a good time to launch "resolution kits" for the new year.
(*) Dates are subject to variation by the Mexican Association of Online Sales (AMvO)
Other e-commerce calendars
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@2024 YA VENDIO - All rights reserved
@2024 YA VENDIO - All rights reserved
