How to Offer a Product on WhatsApp: 8 Creative Ways

WhatsApp has become one of the most powerful tools for offering products.

Unlike other channels, such as social networks, your messages on WhatsApp are read almost immediately with an average open rate greater than 90%

Moreover, it allows for personalized communication that fosters closer relationships and trust with your customers. It has even been reported that the conversion rate on WhatsApp surpasses that of online stores and marketplaces.

So, if you use this channel for your sales, today’s article is for you. Let’s look at 8 creative ways to offer your products via WhatsApp and how to tap into its full potential 🛒

How to craft a WhatsApp message to offer your product?

Before seeing how to creatively promote your products on WhatsApp, here are three essential elements to build a powerful message. Keep them in mind every time you offer your product on WhatsApp:

Create an engaging introduction 🎯

Make sure to quickly capture your customers' attention. Why is your product interesting for this person? Say it right away! Avoid digressions and get straight to the point.

Present your product clearly and briefly ⚡

Don’t put all the information at once, just the essentials. What is the product? How can it improve this person’s life? Highlight the benefits, not just the features.

Make your client feel special 🤩

Close the message in a friendly and unpressured manner. Remember that offering your product is not just about selling, but helping to solve a need.

8 creative ways to offer your products via WhatsApp

Below, I share some creative ways to offer your products through WhatsApp, so you can capture your customers' attention and provide a unique sales experience.

#1 Personalized messages

There's nothing like a message that feels unique and exclusive for each customer!

Use WhatsApp to send personalized messages, mentioning the customer's name or any relevant detail about their preferences. 

For instance, if you know your customer has previously purchased sportswear, you can send them a recommendation about a new product line that matches their interests.

We recommend: Welcome Messages for WhatsApp Business: 11 examples and how to create yours.

#2 Interactive stories

WhatsApp stories are not only for sharing personal moments but also for showing your products in an entertaining way. Utilize polls, questions, or even interactive stickers to connect with your potential customers.

Here are some ideas: You could launch a poll on which product they would like to see in your store, or directly ask them what style they prefer. This will help you better understand your audience and create a sense of community.

#3 Interactive catalogs

WhatsApp catalogs are an incredibly useful tool. 

You can create a catalog with your products, where customers can view photos, descriptions, and prices in a simple way. The advantage of this format is that it is very easy to navigate on mobile. 

Additionally, you can include direct links so the customer can buy directly from the catalog, making the whole process more efficient.

We recommend: How to make your product catalog on WhatsApp? (Guide with photos)

#4 Create bundles of your products

A very creative way to attract your customers is to offer them "product bundles". For example, if you sell beauty products, you could create a bundle with a moisturizer, a serum, and a face mask, all at a special price.

On this topic, Sebastián González, Chief Revenue Office (CRO) of YaVendió!, shares:

#5 Implement cross-selling

Cross-selling is a sales technique where complementary products are offered to those your customer is already interested in. 

For instance, if a customer buys a laptop, you can suggest a protective case, a wireless mouse, or a software subscription. 

On WhatsApp, you can do this naturally, leveraging previous conversations and data about past purchases. Thus, you personalize the recommendation and increase the value of each sale 💸

#6 Send exclusive seasonal offers

Exclusive offers always grab attention! Take advantage of seasonal changes (Christmas, summer, back to school, etc.) to send special offers and thus offer your products via WhatsApp. 

Imagine you have a clothing store and you send your customers a personalized message with an exclusive discount for the first 50 responders. This creates a sense of urgency and makes your customers feel privileged for receiving something that is not available to everyone.

#7 Create group chats for your community

Create specific groups according to your customers' interests, such as cooking, fashion, technology, fitness (aligned with what you offer). Here, members can generate conversation by sharing tips, recipes, trends, while you take the opportunity to showcase your products in a non-intrusive way. 

This idea is great because groups foster trust and a sense of belonging, which increases the likelihood that your customers will trust your brand and buy your products.

#8 Automate your sales with a WhatsApp chatbot

Using chatbots is an excellent way to automate your sales process. In fact, 62% of consumers now prefer to talk to a chatbot than wait to be attended to by a human advisor.

Answering frequently asked questions, guiding your customers through a product catalog, processing orders, and even offering personalized recommendations are some tasks that chatbots perform automatically for digital businesses.

YaVendió!, your virtual AI seller, achieves this for more than 100 e-commerce stores. If you want to offer a 24/7 service, ensuring that your customers can interact with your business at any time, try our chatbot and learn more about YaVendió! 🤖

And there you have it, 8 creative ways to offer your products via WhatsApp!

From personalized messages to automation with chatbots, the possibilities are endless for selling through WhatsApp. Now, it’s time to put these ideas into practice and see how they transform the experience with your customers and, of course, your sales.